jilin ginseng takes on the new e-commerce "express train" and takes on new vitality
2024-09-27
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china news service, changchun, september 27 (guo jia and li zhao) "i didn't expect it to sell so well! this is the charm of new e-commerce." anchor li jinman moved the live broadcast venue to the 4th china new e-commerce on the 27th the conference site also attracted many "offline" consumers.
li jinman introduced ginseng products live. photo by guo jia
the 4th china new e-commerce conference, hosted by the china federation of internet social organizations and the china chamber of international commerce, opened on the same day in changchun, jilin. compared with traditional shelf e-commerce, new e-commerce replaces "search logic" with "stimulation logic", covering social e-commerce, live broadcast e-commerce, content e-commerce, cross-border e-commerce, instant retail and other forms. consumers and businesses have brought new business opportunities and consumption experiences.
li jinman works for jilin changbaishan ginseng co., ltd. as the operator of the "changbai mountain ginseng" brand, this company has developed hundreds of ginseng products. li jinman gave an example of one of the ginseng honey tablets, which sells about 500,000 boxes a year, which shows the popularity of ginseng products.
jilin province is the main ginseng producing area in china and even the world, accounting for 40% of the world's ginseng production and 60% of china's. in recent years, the province has insisted on standardized planting, standardized production, and industrialized operations, and has strived to build the ginseng industry into a 100-billion-dollar advantageous industry by cultivating leading enterprises and creating industrial clusters.
taking the new e-commerce "express train", li jinman truly felt the dividends brought by the change in business model. "this product is ginseng honey. the honey can harmonize the taste of ginseng. there are no other (additives)." li jinman said, "more than half of the customers who place orders in the live broadcast room are young people. before joining this industry, you said that young people also eat ginseng, but i don’t believe it.”
liu bo, commercial representative of the e-commerce department of changbaishan ginseng co., ltd. in jilin province, believes that in the past, ginseng was mysterious and people knew little about it. in the new e-commerce era, everyone can fully and accurately understand all aspects of ginseng, and its edible value is obvious. , therefore, the consumer group has rapidly expanded from the middle-aged and elderly groups to all age groups.
according to reports, the company's online sales exceeded 100 million yuan in 2023. "we have cooperated with many well-known anchors, and the most popular one can sell tens of millions of yuan, which is something offline stores dare not think of." liu bo said, "it can be said that new e-commerce has made changbai mountain ginseng more popular." revitalized.”
the sales position of jilin people's ginseng at the exhibition attracted attention. photo by guo jia
in recent years, jilin province has regarded the construction of "digital jilin" as an important strategy and focused on promoting new e-commerce as a landmark area of the digital economy. the jilin provincial government has formulated the "opinions on several measures to promote the high-quality development of the new e-commerce economy" , comprehensively promote the healthy development of new e-commerce business formats and models.
big data statistical monitoring shows that jilin province's online retail sales exceeded 100 billion yuan in 2023, a year-on-year increase of 24%. the growth rate is much higher than the national average, ranking first in the country. ginseng, deer products, black fungus, and jilin rice have national online market shares of 74.6%, 42.3%, 32.7%, and 23.4% respectively. changbai mountain mineral water, haoyue beef, liaoyuan socks, meihe cold noodles, yanji pickles, and gongzhuling fresh products eat corn and other brands have become landmark online sales brands. (over)
