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zhou yutong’s character group portraits, she really nailed the workplace drama

the new drama "half-mature men and women" was aired. han su, played by zhou yutong, was praised by netizens for her wonderful outfits as "domestic entertainment hits the fashion ceiling of workers."

in fact, this is also the track that zhou yutong has been focusing on in recent years.

in the play, there is a fashionable working class worker, and outside the play, there is a relaxed female star, and the endorsement film is about both.

in "half-mature man and woman", zhou yutong's character han su is a lawyer from a law firm who goes to hong kong to work hard.

as her career is on the rise, it can be said that she puts the word "career" first.

zhou yutong not only performed the character's career ambitions, but also performed the fatigue and tiredness that deeply resonated with migrant workers, such as sitting on the subway after get off work with eyes blank.

her work attire is mostly based on solid-color basics, such as suits, shirts, skirts, etc., highlighting the word "sophistication".

like this collarless suit, which has appeared many times, paired with a black turtleneck sweater, it not only meets the dressing needs of workers, but also adds a sense of fashion to work wear. paired with that wavy hair, it makes people feel like a millennium. tvb hong kong style workplace girls before and after.

as early as august last year, zhou yutong was photographed by reuters filming on the streets of hong kong, wearing several hong kong-style outfits. for example, a gray sleeveless knitted top paired with white wide-leg suit pants, or a white short-sleeved shirt paired with a black fishtail skirt, all have a bit of hong kong retro charm.

a few days ago, the stylist ruby lu who was responsible for these outfits also shared on xiaohongshu that the inspiration for these looks was hong kong style girls, and also borrowed from many tvbs such as "royal one" and "outlaw" the outfits of high-minded women in workplace dramas.

stills from "royal court no. 1"

as for brands, the crew chose mostly domestic women's clothing brands that cater to white-collar consumption levels. the prices are mostly in the three digits, and the only luxury goods visible on the body are bags.

abandoning the common problem in domestic dramas of casually piling up big-name brands for migrant workers, han su's outfit deeply resonates with migrant workers. money should be spent wisely: you can only wear the right clothes, but you should carry big-name bags.

there is also a scene in the play that, although nothing new, makes the workers feel heartbroken. it is when zhou yutong spent thousands of dollars to buy a pair of christian louboutin red-soled high heels as her "combat shoes" when she went to hong kong to work hard. .

i would like to ask, which working man with a fashionable heart has not been attracted by the dream object in the window and wants to get it?

in terms of bags, in addition to the computer bags that are essential for working workers, the one that zhou yutong carries most in the drama is the bv. this is also the high-end luxury brand she currently endorses. its intellectual, low-key, logo-free style just matches the character's style of dressing.

in recent years, the roles that zhou yutong has taken on are basically those of han su: a fashionable worker working hard in a big city.

starting from the 2021 tv series "i'm good in a foreign country", sister zhou seems to have this kind of role welded to her body. in this drama, she is qiao xichen, a migrant worker in the marketing department. even if she criticizes the company's unreasonable regulations with red eyes, she must dress appropriately and cannot lose in terms of momentum.

in "the coolest world" of the same year, zhou yutong became a new editor of the magazine department. after the company was acquired, he could only start as an intern and "fight monsters and upgrade" step by step.

last year, she partnered with wu lei and starred as a professional club manager in "just love".

in the blink of an eye, in "spring to a lover", zhou yutong became a senior technical salesperson for a medical device company, and even became the top salesperson.

the phrase "i like you, and i like shanghai even more" touches the hearts of countless migrant workers who are working hard for their careers. so far, sister zhou has integrated the identities of bei piao, shen piao and shanghai piao in domestic dramas, and was honored by netizens as the "chosen domestic entertainment worker".

zhou yutong, who represents migrant workers, also contributed fashionable but not exaggerated outfits in these dramas. the makeup method is very different from that of han su in "half-mature man and woman".

only in "spring to love", zhuang jie returned to her hometown and felt more relaxed, wearing minimalist first-line designer brands such as lemaire and jil sander.

relying on these characters with strong urban sense, zhou yutong can not only market the fashion sense of working people to the audience, but also attract more cooperation from fashion brands.

zhou yutong's first important "financier" was gao luxury miu miu. in 2019, she began to cooperate with miu miu to reveal the brand's new seasonal products and test the waters.

miu miu collaborates with zhou yutong for the first time

two years later, miu miu officially announced the identity of zhou yutong as the brand spokesperson, and she became one of the new generation of "miu miu" girls. just as the brand became popular again, fashionistas on social media all considered wearing miu miu as a trend.

according to a report released by the fashion media lyst, miu miu has been the most popular brand in the fashion industry since 2022, and its popularity and sales have continued to soar. it was not until the second quarter of this year that loewe took down the first place. .

miu miu became popular, and zhou yutong also took advantage of this light to participate in brand events, shoot advertisements, be sponsored on magazine covers, etc., and gain a wave of fashion presence.

starting with miu miu, zhou yutong began to endorse some fashion brands, such as luxury brand bally, domestic women's clothing brand h's, etc.

last year, when zhou yutong's contract with miu miu ended, brands led by bv came to her.

at the beginning of this year, bv officially announced her as a close friend of the brand.

then, emporio armani, armani’s secondary line, announced her as the spokesperson for watches and accessories in greater china and asia pacific. without miu miu, zhou yutong’s luxury endorsement array is still strong.

zhou yutong appeared in emporio armani women's wear show

there are also domestic clothing brands dunst, psalm, s&w, and shoe brand belle, all of which have recruited zhou yutong to endorse them this year.

even during this year's paris fashion week, lemaire invited this "wild spokesperson" to fly to watch the show, which was a great deal.

zhou yutong, who has a comprehensive sense of fashion marketing, will naturally not show any shyness in private servers.

she can be regarded as one of the female celebrities in xiaohua who is very good at dressing up.

whether it’s weibo or xiaohongshu, zhou yutong has a wave of fans for her outfits.

judging from zhou yutong's daily outfits shared on social media, her outfits are mainly neutral and do not emphasize curves, but focus more on the atmosphere of the entire look.

zhou yutong rarely wears lace, sequins and other elements that are too heavy or complicated in design. more often, she chooses basic styles such as wide-leg jeans, cotton and linen skirts, and long loose windbreakers.

in terms of brands, she almost never wears big brands with big logos or presbyopia. she mostly chooses designer brands or niche brands.

for example, lemaire, which she often turns over, is extremely compatible with her.

this is because zhou yutong, who is already tall and has a sense of coolness, achieves a clever balance between high-end and looseness by pairing items with heavy silhouettes and simple designs.

there is another bright spot in zhou yutong’s outfit that fashionistas can learn from, which is the use of baseball caps, scarves, canvas bags and other accessories. either use contrasting colors to create visual highlights, or use the same color system to add layering to the look, but either way is a plus.

of course, the most important thing may be the unpretentious and generous "living person" temperament.

after all, there are many female celebrities who share their lives on social media, but there are really not many who can attract fans in terms of fashion and make people feel approachable and approachable. zhou yutong is considered one.

and this kind of persona can feed back her career as a fashion worker in domestic entertainment, as well as her endorsement map, which can be said to kill three birds with one stone.

how do female celebrities make money through fashion? zhou yutong gave her unique answer.