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on september 26, 2024, laomiao·guyunjin's "rich and surplus" series of upgraded products were newly launched, and at the same time, the laomiao brand changchun culture flagship store was grandly opened. this is not only an affectionate tribute to traditional culture by the laomiao brand, but also a display of the laomiao brand culture and design philosophy.

during the event, laomiao guyun brand spokesperson zhang ruoyun made a surprise appearance. his fashionable charm complemented the national style of laomiao·guyun gold series, injecting new vitality into the modern interpretation of laomiao's "good luck" culture. his arrival not only pushed the atmosphere to a climax, but also conveyed the brand's meaning and wishes to every guest present. together with the laomiao·guyunjin "wealth and surplus" series, it demonstrated the brand's modern take on the essence of tradition. interpretation and innovation inheritance.

zhang ruoyun, spokesperson for laomiao guyun brand, appeared at laomiao changchun cultural flagship store

laomiao·guyunjin's "rich and surplus" series of upgraded products cleverly combines trendy design language with classic elements, demonstrating laomiao's deep understanding and keen insight into fashion aesthetics. this series of gold jewelry not only inherits the profound brand culture of laomiao, but also allows consumers to deeply experience the unique charm of the brand with its unique charm, while conveying its sincere wishes for a better life to consumers.

baoxiang flowers bloom and good luck comes

at the laomiao·guyunjin "rich and surplus" series upgrade and the opening of laomiao changchun cultural flagship store, mr. ding shengli, executive president and chief operating officer of yuyuan jewelry fashion group, and mr. li guochen, vice president of yuyuan jewelry fashion group, yuyuan ms. wang chenhao, vice president of the jewelry fashion group, mr. zheng guozhen, head of the jilin platform of laomiao and chairman of jilin east, west, south and north jewelry co., ltd., and zhang ruoyun, the spokesperson of laomiao guyun brand, jointly cut the ribbon to celebrate laomiao's success in changchun and the national market. new milestone.

laomiao changchun cultural flagship store opening ribbon cutting ceremony

at the ceremony, mr. ding shengli said: "the launch of the new upgraded products of the laomiao·guyunjin 'rich and surplus' series is a concrete manifestation of the laomiao brand's modern interpretation of traditional culture, and is also the fulfillment of its commitment to the development of the national market." he emphasis: the "wealth and surplus" series not only embodies the wishes of material abundance, but is also a conveyor of spiritual prosperity. each design incorporates the essence of the "good luck" culture and aims to satisfy consumers' pursuit of high-quality life.

mr. ding shengli, executive president and chief operating officer of yuyuan jewelry fashion group, delivered a speech

the newly upgraded product design of laomiao·guyunjin's "wealth and surplus" series is inspired by the "baoxiang flower", the iconic symbol of laomiao, which symbolizes the diversity of good luck and the richness of life. each piece of jewelry is carefully crafted to show the ever-changing charm of baoxianghua, so that every wearer can feel the accompanying blessings of good luck.

the old temple’s exclusive “good luck” symbol “baoxianghua”

with the launch of the "rich and surplus" series, the laomiao brand demonstrates its deep respect for traditional craftsmanship and keen insight into modern aesthetic trends. this series of jewelry is not only the inheritance of good luck culture, but also a display of its innovation. laomiao hopes to pass on this long-lasting blessing to every consumer, let good luck carry their beautiful wishes for life and ideals, and create a gold jewelry brand that better understands consumers.

good luck wanxiang new series of fashion trends

at the event, zhang ruoyun, the spokesperson of the laomiao ancient rhythm brand, appeared as a brooch wearing the star item "baoxianghua" pendant. with her unique fashion charm, she became the focus of everyone's attention. with its simple and modern lines, this product outlines the fashion outline of the new era. it not only symbolizes the auspiciousness of blooming flowers and wealth, but also perfectly interprets the new chinese "national trend" fashion.

zhang ruoyun, the brand spokesperson of laomiao guyun

"baoxianghua" is not only the pursuit of a better life, but also the expectation of future prosperity. laomiao cleverly integrates the elements and meanings of baoxianghua into the "wealth and surplus" series, giving "rich" a comprehensive and in-depth connotation, which goes beyond material wealth and points to spiritual wealth. the "wealth flower" series uses the smooth lines of four-leaf petals to capture the essence of oriental aesthetics, and through the fine carving of ancient point-drilling techniques, it cleverly integrates traditional and modern aesthetics, making each work present the "national trend" "the essence of fashion. the "inch brocade and inch gold" series is inspired by the traditional intangible cultural heritage tapestry weaving technique, which makes the gold show a delicate texture like fabric, showing the luxury and sophistication of oriental aesthetics. the laomiao brand cleverly interprets lotus, gourd, bamboo, dragon scale and other elements in innovative ways, allowing good luck and blessings to be inherited and sublimated in every exquisite work.

the "wealth flower" series, the "incense of brocade" series, and the "two life flowers" series

the launch of this series of new products is another profound interpretation and creative display of the "good luck" culture by laomiao, bringing endless beautiful ideals to every wearer, allowing good luck to bloom like flowers and bloom forever in the world. in every corner of life, every wearer can feel the warmth and blessing of the laomiao brand.

immerse yourself in the exclusive experience of endless “flowers” ​​of good luck

in the "wealth and surplus" upgrade series of laomiao·guyunjin, you can see the concrete presentation of good luck blessings. in the laomiao culture flagship store, you can find a vivid display of the brand culture, and you can get it at your fingertips. personal experience.

as a display window for brand culture, laomiao culture flagship store, with its new chinese-style decoration and layout, has become a gathering place for star jewelry series, demonstrating laomiao's rich product lines and profound cultural heritage. in the store, there is a creative design of a store-in-a-store, which reinterprets the chinese wedding scene from a modern trend perspective, providing customers with an immersive experience space, allowing them to experience the old temple in the atmosphere of "oriental life aesthetics" good luck elements and cultural essence.

the design of laomiao culture flagship store is full of visual and sensory enjoyment. from the exquisite product display to the comfortable seating area, every detail is designed to create a warm and pleasant shopping environment for customers. these carefully crafted scenes not only strengthen the cultural characteristics of the laomiao brand, but also allow the aesthetic concept to be presented.

laomiao changchun cultural flagship store

starting from the laomiao jingronglou cultural flagship store in yuyuan, shanghai, laomiao has established 12 cultural flagship stores in major core cities across the country. these flagship stores are not only the transmitters of the laomiao brand connotation, but also an important display of the brand's lean operations and scenario-based marketing strategies. here, consumers can not only appreciate the creative store image and exquisite gold jewelry, but also experience diverse interactive activities and truly feel the "good luck" culture of the old temple.

with the release of laomiao·guyunjin's "rich and surplus" series of upgraded products, laomiao also launched a joint marketing campaign. online, we bring great value discounts to consumers through coupons and live broadcast benefits; offline, we link up with laomiao culture flagship stores across the country to carry out spokesperson purchase and gift linkage activities, and surprise celebrity peripherals, bringing every consumer come for a fun interactive experience.

with the launch of the laomiao·guyunjin "wealth and surplus" upgraded series, laomiao not only brings new products full of "good luck" blessings to consumers, but also conveys a life concept of both material and spiritual affluence. we hope that every customer can find their own lucky symbol in the company of the old temple, feel the richness of life and the richness of the soul, and make life like a treasure in the "decoration world" of the old temple. like a flower, it blooms brilliantly and for a long time.