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today, as the new energy vehicle market is increasingly segmented, extended-range suvs have gradually become a focus of consumer attention due to their unique range advantages and driving experience. especially in the price range of 200,000-300,000, major brands have launched their plans one after another, and the competition is fierce. as a latecomer, if you don't have enough strength, you may not even have a chance to be a flash in the pan.

on september 26, the avita 07, the third strategic model of the avita brand, was officially launched. the new car entered the market with extended range and pure electric power versions. the extended range model has a price range of 219,900 yuan to 279,900 yuan. the price range of the pure electric version is rmb 10,000 higher than that of the extended-range version, ranging from rmb 229,900 to rmb 289,900.

in addition, avita officials have also prepared multiple car-purchasing benefits including a lifetime three-electricity warranty for the first owner, a 10,000 yuan exclusive package, and a 20,000 yuan ads high-end feature package equal-amount discount coupon.

so, in the new energy suv market where there are many experts, especially in the extended-range suv market segment, can avita 07, as a "latecomer", occupy a place? nature has also become the focus of attention.

cost-effectiveness and high configuration form a dual attraction

the avita 07 extended-range model is priced in the range of 219,900-279,900 yuan. this price positioning accurately captures the consumer group that pursues both quality and cost-effectiveness. compared with competing products at the same level, avita 07 shows strong competitiveness in terms of configuration and intelligence.

in terms of design, avita 07 shows its unique charm. it not only inherits the iconic "future aesthetics" concept of the avita family, but also cleverly incorporates novel design elements, making its overall shape both avant-garde and elegant. without sacrificing fashion sense.

at the same time, the interior is full of luxury. the new car has a four-screen surrounding cockpit, including a 15.6-inch central control screen, a 35.4-inch 4k remote hairtail screen, dual 6.7-inch streaming media exterior rearview mirror seats, british treasure 25 speakers, electric sunshades and other high-end configurations, which greatly enhances the improve riding comfort and entertainment experience. the addition of these luxurious configurations makes avita 07 stand out in the range-extended suv market and satisfies consumers' pursuit of quality life.

in addition, as a new car with extremely high "luxury content", avita 07 is equipped with huawei's hongmeng 4.0 smart cockpit system, which realizes the deep integration of people + cockpit, allowing the smart cockpit to sense the status of people and the inside and outside of the car. this system supports mobile phone and car-machine interconnection, one-touch transmission, super desktop 2.0, seamless transfer and other functions, providing car owners with a convenient and smooth intelligent experience. especially for huawei mobile phone users, the user experience will be more enjoyable.

in terms of smart driving, avita 07 is equipped with the qiankun smart driving ads 3.0 smart driving system, equipped with 27 high-perception smart driving sensors including huawei’s latest 192-line lidar, which enables smart driving to and from the parking space. there are many smart driving functions such as parking and remote moving. the application of these intelligent technologies makes avita 07 lead the same class of vehicles in terms of intelligence.

however, although the avita 07 performs well in terms of configuration and intelligence, its selling price strategy also faces certain challenges in the fiercely competitive extended-range suv segment. first of all, avita 07 needs to compete head-on with range-extended products from brands such as lili, wenjie, shenlan, and leapmo. the products of these brands have their own characteristics. some are famous for their long battery life, some use intelligence as a selling point, and some attract consumers with cost-effectiveness. avita 07 needs to find its own unique positioning among many competing products to avoid falling into homogeneous competition.

moreover, as a relatively young new energy vehicle brand, avita's brand power needs to be further improved. building brand identity and loyalty in the minds of consumers is a long-term and arduous task. especially when facing strong brands such as tesla and byd, avita needs to continue to work hard in terms of product quality, after-sales service, and user reputation to win the trust and support of consumers.

accelerate the construction of a diversified product matrix

since its launch, avita has continuously enriched its family product matrix to meet the needs of different consumers. as the brand's first extended-range model, the launch of avita 07 not only enriches the product line, but also fills the market gap of the avita brand in the price range of 200,000-250,000 yuan.

it is worth mentioning that at the press conference, avita chairman zhu huarong also stated through vcr that new luxury and traditional luxury coexist in a complementary and mutually reinforcing relationship. avita and traditional luxury brands have differentiated positioning and jointly meet the needs of the needs of different users and different markets around the world.

according to the plan, after avita 07 is launched, the extended-range versions of avita 11 and avita 12 will be launched in october. in the next three years, avita will also launch 17 new products including medium and large 5-seat suvs, large 6-seat suvs, mpvs and coupes, and continue to focus on the market worth 250,000-700,000 yuan.

at this stage, in addition to its efforts in the domestic market, avita is also launching corresponding right-hand drive models for overseas markets to start a global layout and enhance the brand's global visibility by launching products and services that meet local market needs. and market share. especially in developed markets such as europe and the united states, avita will make full use of the advantages of extended-range hybrid models to meet the needs of local consumers for high-quality, high-performance new energy vehicles.

at the same time, avita will continue to deepen its relationship with partners such as huawei to jointly build intelligent driving technology and improve the intelligence level of its products. moreover, avita will also actively seek cooperation opportunities with other industry-leading companies to jointly promote the development and progress of the new energy vehicle industry.

especially after investing in yinwang in august this year, avita will fully participate in future corporate governance and major decision-making, and receive cross-level strategic support from huawei and yinwang. as huawei's core platform for promoting the development of the smart car industry, yinwang's business scope covers many fields such as smart car driving solutions, smart car cockpits, and smart car control. through this cooperation, avita will further obtain huawei's technical empowerment in intelligent driving, intelligent cockpit and other aspects, and improve the intelligence level and market competitiveness of its products.

"qi la ba tan" learned that by 2025, avita plans to expand its business to 50 countries on five continents and establish more than 3,000 user contact points. by 2030, avita is expected to invest a total of 50 to 60 billion yuan to achieve the annual sales target of 500,000 vehicles. by 2035, avita will be committed to growing into a world-renowned high-end new luxury brand.

in the extended-range suv segment, avita 07 has emerged as a standout thanks to its high cost performance, excellent high-end configurations and significant advantages in intelligent technology. however, in the face of fierce market competition, avita still needs to continue to work hard and strive to improve its brand competitiveness and service levels in order to win the trust and support of consumers. by building a diversified product matrix, promoting global layout and market expansion, and continuing to strengthen brand competitiveness and optimize service experience, avita is expected to consolidate its position in the future new energy vehicle market and achieve sustainable development.