the "jd good nourishing" and "jd good nutrition" standard systems were officially released, allowing consumers to "simple choice and use with confidence"
2024-09-27
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on september 25, jd health officially released two standard systems, "jd good nourishing" and "jd good nutrition", which cover cordyceps, ginseng, american ginseng, deer products, fish maw, protein powder, probiotics, infant probiotics, and fish oil. and other 15 core categories to be standardized. in the future, when consumers purchase the above-mentioned nutritional and health care products on jd.com app, they can easily choose nutrition and health care products with guaranteed quality and safety by looking for the "jd.com good nourishing" and "jd.com good nutrition" logos, truly achieving "simple selection, feel free to use it.”
at the meeting, jd health also signed alliance commitment letters with more than 50 well-known brands and more than 10 industry authorities, and achieved "true health" through full-link closed-loop measures such as batch inspection, front-end marking, traffic tilting, and irregular sampling inspections. standard, true promotion, true strict selection, true sampling", comprehensively accelerating the process of standardization and standardization of all categories in the nutrition and health care industry.
the demand for healthy consumption is strong, and the "four truths" standards promote the standardized development of the industry
with the improvement of people's health awareness and living standards, there is a strong demand for healthy consumption represented by nourishing health and nutritional promotion, and my country's nutritional health market is showing a rapid growth trend. relevant data shows that my country’s health supplement market is expected to reach 450 billion yuan by 2027, and online platforms have become the core driving force for the growth of the health supplement market.
behind the rapidly growing 100 billion market, the industry is also facing many challenges. efficacy, price, safety and selection have become important factors restricting the high-quality development of the industry. li liangqiu, executive vice president of the china nutrition and health food association, said at the scene that the domestic health care product review system is constantly improving, and the threshold for health food declaration is also increasing. however, some raw materials of health food lack unified standards, and consumers are easily trapped in "i don't know how to do it." the consumption misunderstanding of "shopping and eating". therefore, the establishment of standards for health food categories is crucial to the standardized development of the industry.
against this background, jd health has given full play to its advantage as "the first portal for online health consumption" over the years and has successively launched standards for multiple sub-categories such as jd good ginseng, jd good bird's nest, jd good wolfberry, etc. this time, jd health has comprehensively upgraded its previous single category standards into two major standard systems: "jd good nourishing" and "jd good nutrition". the first batch covers cordyceps, ginseng, american ginseng, deer products, fish maw and protein powder, there are 15 core categories including probiotics, infant probiotics, fish oil, and calcium, with a total of 31 subdivision standards. in the future, it will continue to expand to all nutritional and health categories.
at the same time, in order to implement the two major standard systems, jd health has also actively joined hands with dozens of brand merchants and industry authorities to achieve full-link closed-loop measures such as batch inspection, front-end marking, traffic tilting, and irregular sampling inspections. "true standards, true advancement, true strict selection, true sampling" will comprehensively accelerate the process of standardization and normalization of all categories in the nutritional and health care industry.
li geng, a professor and doctoral supervisor at guangzhou university of chinese medicine, said at the scene that the release of the standard system has provided a solution with industry value and social value to solve the long-standing problems of inconsistent standards, information asymmetry, and difficulty in traceability in the nutritional supplement industry. "jingdong plan". wang guangmin, president of nagqu cordyceps industry development, protection and management association, also said that this standard has achieved full-link closed-loop execution on the jd platform, which will better promote the high-quality development of the nourishing industry and increase brand influence.
"select the best from the best" and make "good standards" a "golden brand" trusted by consumers
according to the relevant person in charge of jd health’s nutrition and health care business department, during the standard-setting process, jd health gave full play to its long-term accumulation of supply chain and consumption data capabilities. on the one hand, it focused on subdivided items that have high consumer attention and are difficult to select; at the same time, on the basis of existing national standards and industry standards, we have united with a number of industry authoritative organizations to strictly control standards, and upload all standards to the national standards management platform for full disclosure for merchants and consumers to refer to.
at the event, jd health also signed "jd good nourishing" and "jd health" with more than 50 companies including tongrentang, swisse, yanzhiwu, zhengguanzhuang, centrum calcium, biostime, wonderlab, by-health, etc. good nutrition” alliance commitment letter. jd health will label the relevant products with "jd good nourishing" or "jd good nutrition" after they pass the inspection in batches and upload the test report, which will be displayed on multiple front-end pages such as the search page, product main image description, and business details introduction. mental transmission. in addition, many traffic resources such as jd.com’s in-site channels and off-site media placements are tilted to bring more traffic and greater business conversions to merchants.
in addition, jd health also carefully selects higher-end "gold label products" based on product star rating, service star rating and price star rating, as well as evaluation factors such as popularity and brand power, so that "good nourishment/good nutrition gold label products" ” has become a “golden brand” that consumers trust in purchasing.
liu wei, head of the scientific communication and training department of h&h group, said that the establishment of the "jd good standards" system is of great significance for standardizing the nutritional health care market environment and shortening consumer cognitive differences. it can effectively avoid the mixed situation of health care diets. let truly good health dietary products and brands be seen by consumers.
search the keywords "jd good nutrition" or "jd good nutrition" on the jd app to go directly to the venue.
in order to ensure that the two major standard systems can be effectively implemented in actual operations, jd health also signed cooperation agreements with more than 10 industry authoritative organizations such as sgs-cstc standards technical services co., ltd. and the national ginseng and antler product quality inspection and testing center at the event site. in the future, random inspections and reward and punishment mechanisms will be adopted from time to time multiple times a year based on indicators such as product praise rate and dispute rate to promote better implementation of the standard system.
mr. sun shaoli, deputy director of the agricultural and food department of sgs china, said that as the world's leading inspection and testing institution, sgs hopes to promote safer, more nutritious and sustainable high-quality development of the industry through cooperation with jd health, and is committed to developing platforms, brands to convey trust and verify quality between parties and consumers.
at present, the 2024 jd health 11.11 is about to launch. jd health will comprehensively increase its focus from four dimensions: abundant supply, simple selection, professional services and marketing drive, launching the "100-million-level voice ip matrix", "100-million-level cash investment" and "100-million-level pull-in" the "300 million plan" of "new growth" will help nutritional and health brands achieve higher growth from the three dimensions of sales, popularity, and users, allowing consumers to truly "simple selection and safe use."
