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clayton christensen, a professor at harvard business school, said: “the reason why we are willing to pay high prices for some goods is because the total cost of not completing the task is too great, including wasted time, disappointment, and unnecessary expenses. it’s a waste of money, etc.” and consumers are willing to pay for high-end products for the same reason. it solves problems that are more expensive, more troublesome, and more valuable.

although high price does not mean high-end, high-end will definitely provide high value. the development of high-end brands in the auto market is clearly reflected. whether it is the old brands mercedes-benz, bmw, audi, lexus, or the rising new energy brands such as ideal, weilai, wenjie, ji krypton, etc., high-value output will always be the basis for its foothold in the market. .

on september 20, jikrypton’s jikrypton 7x was launched. it also made its high value clear. the new car launched a 75kwh rear-wheel drive smart driving version, a 100kwh long-range rear-wheel drive smart driving version and a 100kwh long-range four-wheel drive smart car. there are 3 models in driving version. the selling prices are respectively229,900 yuan, 249,900 yuan and 269,900 yuan. jikrypton 7x does not play any tricks in terms of configuration. the main differences between the three models are pure electric range, jikrypton magic carpet air suspension package, and two-wheel drive/four-wheel drive.

the long-range smart driving version is more worth choosing!

it should be noted that as of october 31, all users who pay a deposit of 5,000 yuan can enjoy limited-time car purchase rights with a maximum value of more than 56,000 yuan.it includes the zad fully intelligent driving assistance system worth 35,000 yuan; free optional 20-inch multi-spoke wheels worth 11,000 yuan and other functions.in addition, all series support the optional krypton magic carpet air suspension package, but the optional cost is 20,000 yuan, which depends on personal car needs.

but no matter how you calculate it, the price/performance ratio of choosing jikrypton 7x is higher than that of tesla model y, because the starting price of model y is 249,900 yuan, and the entry-level rear-wheel drive version corresponding to this price has a cltc pure electric range of 554km,the entry-level cltc pure electric range of jikrypton 7x is 605km.even if you spend another 20,000 yuan to choose the jikrypton magic carpet air suspension package, with the same budget of 249,900 yuan, the jikrypton 7x still has the overall strength to lead the model y.

speaking of this, interested friends may want to know which version of jikrypton 7x is more recommended. brother bing will give the answer first. the 100kwh long-range rear-wheel drive smart driving version priced at 249,900 yuan is the most cost-effective.this version of cltc has a pure electric range of 780km. even if the battery life is only 80%, the actual range can still exceed 600km.it truly requires only one charge to travel 1,000 kilometers, meeting the needs of domestic inter-provincial travel.

there is also the 100kwh long-range four-wheel drive intelligent driving version (top configuration) priced at 269,900 yuan. although the standard extremely krypton magic carpet air suspension package is indeed exciting,zero-to-zero acceleration was increased to 3.8 seconds, but the actual official cltc battery life was reduced by 75km.the 0-100 acceleration time of 3.8 seconds in daily use is obviously overpowering. the extreme acceleration performance will only increase power consumption and bring more dizziness to passengers and family members. it is far inferior to the 100kwh long-range rear-wheel drive with 0-100 acceleration time of 5.7 seconds. the smart driving version is balanced and cost-effective.

create high-end products that can be visualized

some time ago, the 2025 model of jikrypton 001 was launched. the comprehensive upgrade in smart driving caused complaints from old car owners, and even caused a lot of negative comments with the help of friends. however, from an objective perspective, with the technological innovation and the decline in procurement costs, the 2025 ji krypton 001 model has obviously kept pace with the times and updated its smart hardware. first, it is to improve product competitiveness, and second, it is to bring better products to consumers. the value experience is objectively understandable, but it is also an indisputable fact that the treatment of new and old users in a short period of time is very different.

after getting to know jikrypton 7x, brother bing believes that jikrypton 7x will not be in the embarrassing situation of iterative upgrade of jikrypton 001. even brother bing believes that,the comprehensive strength of jikrypton 7x will not fall behind in the next two years, and it can still firmly rank in the first echelon of 200,000-class pure electric suvs.the above is by no means an exaggeration by brother bing, but is based on evidence.

jikrypton 7x is a luxury pure electric medium-sized suv built on the global 800v high-voltage platform. it is equipped with a second-generation bric battery.the maximum charging rate reaches 5.5c. it only takes 10.5 minutes to charge from 10% to 80%, and it can be fully charged in 20 minutes.it greatly reduces your travel anxiety, and cltc's pure electric range is up to 780km, making your trip as safe as driving a fuel vehicle.

safety is the first criterion for testing luxury, and the jikrypton 7x is unambiguous in terms of safety. it is probably the most luxurious suv in its class. jikrypton 7x has created a "dome armor body" safety structure body.among them, the a-pillar extends to the head of the rear row, a full length of 2.35 meters.it is also used inside the b-pillar and front and rear doors.2000 mpa ultra-high strength hot-formed steel,the total length of the vehicle's 2000 mpa ultra-high-strength hot-formed steel exceeds 12 meters, accounting for more than 10% of the total weight of the upper body. it is standard equipment for the entire series and ranks first in the world.

in the actual measurement conditions of serial collision,the "dome armor body" withstood a side collision caused by an 8-ton heavy truck at a speed of 50 kilometers per hour, and the instantaneous impact force exceeded the national standard by 8 times.after the collision, the survival space of the passenger compartment is intact, and the occupants are also safely protected, making it a proper "road tank".

it is worth mentioning that jikrypton 7x is equipped with the world's first "one-click window breaking" driver safety window breaker. when the vehicle falls into water or lake and the vehicle automatically cuts off power and cannot open the door or open the window to escape, the driver can by triggering the device on the top of the storage slot under the main driver's door panel, the window can be broken with one click, enabling millisecond window-breaking escape.

refrigerator, color tv, large sofa, everything you need

jikrypton 7x also has a unique understanding of luxury space. the new car does not adopt the popular fastback body design. the reason is that the fastback body is indeed more fashionable and sporty in appearance, but it squeezes the rear head space to a certain extent and greatly reduces the practicality. the jikrypton 7x adopts the flat-roof design of a traditional family suv, ensuring ample space in the rear row.at the same time, thanks to the space layout advantages of haohan architecture, the room acquisition rate exceeds 83%.

in terms of body size, the length, width and height of jikrypton 7x are:4825/1930/1656 (1666) mm, wheelbase length 2925mm,regardless of the trunk volume, length, width, height, wheelbase and effective space in the car, they are all larger than model y. in order to take into account the space needs of passengers in the car, the car has 32 storage spaces, the largest in its class, which can accommodate you to place laptops, water bottles, mobile phones and other commonly used items.

of course, the "refrigerator, color tv, and large sofa" that are popular in new energy vehicles are not absent from jikrypton 7x.the car is equipped with an 8l car refrigerator with a temperature control range of -15°c to 50°c.meet the needs of family groups of different ages, such as skin care masks for wives, food for babies, and regular medicines for the elderly.

however, it should be noted that the "color tv" in the car needs to be optional, including a 13-inch 2k oled rear smart screen, an electric table, and an oms smart cockpit sensing system.it is unified into the "rear technology interactive package", and the optional cost is 5,000 yuan.in general, this configuration is not strictly necessary, and it is reasonable as an option.

jikrypton 7x also offers an optional "rear electric modular sofa" package, which includes rear electric recliners (134° maximum backrest angle adjustment, one-piece electric leg rest), rear seat ventilation/massage/front and rear sliding / seat memory / electric one-button tilting (stepless hovering), 6-inch touch smart screen, wide luxury armrest in the rear center (including type c interface 27w*2), 220v ac power supply in the trunk and other functions, make the suv you can also have the luxurious riding experience of a luxury mpv.

the optional cost of the "rear technology interactive package" and the "rear electric modular sofa" package are both 5,000 yuan. brother bing believes that the latter is more practical and valuable than the former, has a higher usage rate, and is more worth recommending.

because luxury configurations are bonus points and are provided to consumers through optional configurations, rather than mindless configurations that push up prices and reduce the price competitiveness of new cars. giving consumers the right to choose is naturally more humane. change.

intelligent driving is class-leading

there is no need to question jikr’s intelligent materials and design. jkr 7x is at the forefront of the industry in terms of materials.for example, the 16-inch 3.5k central control screen is matched with the 8295 car chip.system fluency is guaranteed. the car-machine system supports visible and speakable speech recognition, and supports the control of multimedia systems, sunroofs, navigation, telephones, air conditioners, windows, seats, etc. in addition,it also provides functions such as a 36.21-inch hud head-up display and 50w wireless fast charging.

jikrypton 7x also retains a large number of physical buttons, allowing you to perform blind operations to improve the convenience of using the car. it also retains physical sunshades and electric liftable double-sided privacy sunshades, which can provide 100% sun protection without sacrificing safety. affect mobile phone signal.

in terms of interactive experience, brother bing believes that jikrypton 7x is a rare pure electric vehicle in the intelligent era that best understands user needs.

in terms of smart driving, jikrypton 7x is also impressive enough. the entire series is equipped with lidar as standard and has 2 nvidia orin-x chips. the chip has a total computing power of 508 tops. the entire series supports l2-level assisted driving, which is sufficient for ordinary scenarios.

if you want higher-end smart driving, you can add 35,000 yuan to your budget to choose the zeekr ad fully intelligent driving assistance system (free delivery when ordering before october 31st), which supports smart driving assistance on urban roads and highways.it can realize automatic parking, memory parking, automatic lane change assistance, automatic ramp exit/entry and other functions, making the intelligent experience even better.

summarize

the jikrypton 7x understands high-end play. the 200,000-class jikrypton 7x gives you all the functions you can think of or the luxury configurations you can’t imagine, and even the features that are only equipped in million-level luxury cars. returning to the 200,000-class pure electric medium-sized suv, although the model y has good influence and sales, it does not have a refrigerator, color tv, large sofa, long battery life, etc. it lacks cost performance. in terms of technological content, it is obviously better than the krypton 7x, and the value experience is better. high.