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on september 27, "snow maze", a northeastern suspense drama, ended on migu video members. the show has attracted a large number of viewers since it was aired, frequently ranking among the popular charts on maoyan, with over 10,000 hits on migu, and ranking at the top of the popular charts. judging from all aspects of performance, "snow maze"'s success in word-of-mouth and attention not only reflects the assurance of content quality, but also demonstrates migu video's increasingly mature capabilities in content screening, evaluation and control.

aesthetic changes create highlight moments in suspense dramas

"snow maze" is produced by zhang yimou, directed by lu xing, and co-written by zhang yuanyang and melias. it tells the story of the hard work of the temporarily formed anti-drug task force in harlan city in northeast china to safeguard social justice. they moved forward bravely and fearlessly, creating a passionate legend unique to the northeast in the 1990s, which made people excited and excited.

at a time when young people of generation z are aligned with online suspense themes, "snow maze" uses a differentiated perspective to strengthen its conception and elevate the opposition between reality and people's hearts to a whole new level. it has successfully aroused widespread resonance among the audience and inspired people's deep thoughts on the complex nature of human nature and the power of justice. by showing the tragic fate of the protagonist jiang xiaohai, the play prompts the audience to reflect on the social environment, fate and personal character factors that lead to the degradation of kind people, opening up a new trend in suspense dramas. once "snow maze" was aired, it frequently received hot searches on weibo, douyin, kuaishou and other platforms, with constant hits, fully demonstrating the popularity of the series. migu video has also linked up with jilin cultural tourism, harbin cultural tourism, communist youth league, etc. to jointly plan and break through the circle to drive the cultural tourism boom in northeast china.

the so-called snow maze in reality is easy to navigate, but the snow maze in your mind is difficult to break. the kind-hearted lele stayed in the heavy snow of that year. zheng bei and jiang xiaohai had to face the most real each other. when xiaoguang, who was supposed to enjoy happiness, was missing from the group photo, the snow maze in reality became... got through. the story of the snow maze is over, but the thoughts it left behind are far from over. in real life, we all face various choices, which determine the direction of our lives, and the enlightenment it brings us has a long-lasting impact on every audience.

revitalize the content ecosystem and gain long-term value

while the audience of "snow maze" regretted the ending, they were also pleasantly surprised by migu video's actions in the entertainment market. from the successful operation of the paris olympic games to the popularity of "once upon a time on the edge of water" and "snow maze", migu video content strategy has been continuously updated, promoting the expansion into pan-sports and pan-entertainment, covering multiple circles of users.

since entering sports in 2018, migu video has successfully broadcast multiple major professional events such as the world cup and european cup, as well as international comprehensive events such as the olympic games and asian games. today, migu video is the number one platform for domestic sports content, covering the copyrights of 30 competitive sports events, extensively applying independent live broadcast technology, and broadcasting more than 9,000 events throughout the year.

in recent years, in order to meet the diverse content needs of users, migu video has also continued to increase its layout in the entertainment field. it is committed to the creation of multi-themed entertainment content and research on emerging fields, and promotes the content market by launching high-quality works with artistic value. of sustainable development. in the just-concluded 34th feitian awards, migu participated in the production and broadcast of "welcome to maile village", "county party committee courtyard", "three body" and "our ten years" and won the outstanding tv series award, showing excellent ability in pursuing the balance and unity of social value, commercial value and artistic value of works.

in the current fierce industry competition, policy guidance, market norms, public perception and aesthetic standards are all undergoing significant changes. these changes emphasize the central role of content construction in the sustainable development of video platforms. migu video continues to optimize its audio-visual ecosystem, leveraging refined operations and technological innovation to build a more comprehensive content ecosystem and ip resource library. by promoting innovation and upgrading of the platform ecosystem and comprehensive deployment of all links in the industry chain, migu video is gradually forming a unique competitive advantage that combines exclusive event "signature dishes" with featured content.

during the upcoming national day, migu video will also provide you with events such as world table tennis league (wtt), china tennis open, cba, nba, premier league, serie a, la liga, bundesliga, afc champions league, chinese super league, etc. content, as well as a series of derivative programs such as "ai table tennis china", "chinese role model - tennis season", "world sports in china", will accompany everyone to spend the national day holiday.