dewu app appeared at the world design capital conference to promote high-quality development of the fashion design industry with technological innovation and global premieres
2024-09-27
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 27, the world design capital conference with the theme of "design unbounded new quality growth" opened in shanghai. dewu app participated in the exhibition as a representative enterprise of shanghai's fashion consumer industry. in front of the booth, dewu app's first 3d innovative application "sneaker museum", the first ar watch try-on experience, as well as fashionable products and first-release new products from well-known domestic and foreign brands attracted a lot of attention. the attention of everyone not only showcases the latest consumption trends of contemporary young people, but also highlights the technological creativity and fashion consumption vitality that shanghai has burst out in building an international consumer center city.
xiao lin, who was born in 1995, is experiencing the dewu sneaker museum in front of the dewu station. he puts on the apple vision pro headset to "immersively" view the various brands and styles of sneakers displayed in the museum. he clicks on the sneakers on the shoe rack. after awakening the 3d model of this pair of sneakers, i can see every detail. the material effect and production process are very realistic. "it's amazing. it's as real as a pair of physical sneakers in front of me."
xiaolin then experienced the dewu ar try-on function. this is the first ar watch try-on experience in the industry. it can choose and try on more than 70,000 watches. “as long as you point the camera at your wrist, you can display a real watch. the wearing effect can also be adjusted in size,” xiaolin said while experiencing it. “the effect is very realistic. not only does it accurately restore the proportional relationship between the diameter of the watch and the wrist, but the details of the watch are also very realistic, and it can even simulate natural indentations and shadows. "
"these immersive functions can help users obtain a better consumption experience and help consumers make consumption decisions." the person in charge of dewu app said, "dewu has the world's largest sneaker model library, which has included many well-known brands such as li ning and anta. the brand has more than 20,000 pairs of sneaker models. relying on the support of head-mounted display devices, we can display the sneaker models in a realistic 3d manner, breaking the boundaries of time and space and bringing an immersive shopping experience to users. "in addition, dewu app independently developed ar. a series of experiences such as makeup try-on, shoe try-on, and watch accessories try-on, the accuracy is leading among global peers, filling the gap in the ar high-precision try-on market in the e-commerce field.
technological innovation provides richer scenarios for the presentation and experience of fashion design. as a genuine e-commerce platform and lifestyle community favored by young people, the first new products of world-renowned brands gathered on the dewu app also allow young people to obtain the latest design and fashion from the world with "zero time lag". at the scene, co-branded products of jeff hamilton, hennessy, zippo, starbucks, disney and many other well-known domestic and foreign brands were on display, providing consumers with diversified and high-quality consumption choices and enriching their fashion shopping experience. it is reported that whether it is a trendy domestic brand, an original cutting-edge brand or a well-known international brand, all of them use the dewu app to launch new products and make their exclusive debut, feeling the full power of young consumption. data shows that since this year, the number of new products launched on the dewu app has doubled every quarter.
the relevant person in charge of dewu app said: “based on shanghai’s fashion genes and inclusive cultural atmosphere, dewu will continue to explore technological innovation to enhance consumer experience, launch unique new products with more domestic and foreign brands, and build a global fashion design product that leads to young people. it serves as a bridge between people to promote the high-quality development of the fashion design industry and contribute to shanghai’s goal of becoming a world-class design capital.”
