cba league enters its 30th season, li ning creates classic version of jersey to inherit historical glory
2024-09-27
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on september 26, a press conference for the 2024-2025 chinese men’s basketball professional league (hereinafter referred to as the “cba league”) was held in beijing. the cba league, founded in 1995, is about to enter its 30th season. the li-ning brand specially created a new season classic version of the game uniforms, and mr. li ning presented them to the managers of the 20 teams at the scene to pay tribute to the classics and inheritance. glory, promoting the future development of the cba league and chinese basketball.
group photo of guests at the press conference of the 2024-2025 chinese men’s basketball professional league (cba league)
chinese basketball association chairman yao ming, chinese basketball association vice chairman and cba chairman xu jicheng, cba general manager jiang jian, li ning group founder and chairman li ning, li ning group vice president and cmo wang yi, li ning group chairman special assistant zhang xiang du and other guests attended the press conference.
chinese basketball association chairman yao ming communicates with li ning, founder and chairman of li ning group
mr. li ning, founder and chairman of li ning group, said at the press conference: "we will continue to unswervingly support the development of chinese basketball and continue to work closely with the cba league. in addition to supporting sports equipment, we will also upgrade the event experience and we work together in many key areas such as youth basketball development! in the new season and the new journey, together with the cba league, we dare to imagine and pursue unremittingly to win breakthroughs and create more excitement!"
li ning, founder and chairman of li ning group, delivered a speech on the spot
at the press conference, mr. li ning presented the new season classic version of the game uniforms to the managers of the cba league teams. this is not only a review and tribute to the 30 years of accumulation of the cba league and the cultural heritage of each team, but also a joint effort with all parties to help the cba league and even the the belief and commitment to the continued vigorous development of chinese basketball.
li-ning brand issues new season classic version of game uniforms to managers of cba league teams
li ningbrandbuildclassicedition competitionclothes,towardsCBAleaguethirty yearspay tribute
after the precipitation and accumulation of the past twenty-nine seasons, the thirty years of the cba league are not only a historical moment to look back on the past, but also a new starting point to look forward to the future. taking the 30th anniversary of the league as an opportunity, the li-ning brand specially created a new season classic version of the game uniform, taking the team's historical glory as the core design perspective, continuing the retro minimalist design style of li-ning basketball, not only presenting the ancestral style team pattern, but also taking into account the ball from the team's classic vision to the year of the team's founding, from the jersey collar to the webbing details, it always interprets the retro and classic style language, and runs through the thirty-year theme of the cba league in the form of golden inheritance, highlighting the glorious history of the league and each team. and the tribute and inheritance of profound culture.
wang zhipeng, senior director of li-ning brand basketball category marketing, introduces the new season classic version of the game uniforms
at the same time, the li-ning brand has upgraded and refreshed the styles of its competition uniforms for the new season, bringing a more optimized wearing experience. the new game uniform presents the team's main visual image and the team's first year. while paying tribute to the team's culture, it adopts a three-dimensional tailoring design to further release the shoulder movement space; parallel double webbing reinforcements to calmly complete each action; retro chicken heart the collar style is a classic design that recalls historical heritage; the sewing process has been upgraded to ensure stability and durability with professional details; the overlapping structure enhances stretch, allowing for easy retraction and release of lunges and jumps; the shorts grading ratio is optimized to target the athlete's body shape and movement characteristics it brings a tailor-made wearing experience and supports athletes' performance on the field with comprehensive functional design.
the new season classic game uniform created by li ning brand for the cba league
injecting professional strength into the arena, li ningbrandhelp the cba league create more excitement
as the official strategic partner of the cba league, the li-ning brand has continued to promote product evolution with technological upgrades since it cooperated with the cba in 2012. at the press conference, the li-ning brand presented representative shoes of each year since 2012, using products as a scale to demonstrate the brand's continuously improving technological innovation and professional strength, looking back and witnessing the solid growth of the cba league along the way. , while also bearing in mind the common basketball original intention of the li-ning brand and the cba league.
li-ning brand has provided representative shoes for the cba league since 2012.
at present, the li-ning brand has created a full matrix of basketball practical basketball shoe products, and divided them into four product quadrants for different playing styles: balance, breakthrough, impact and running, providing diversified and personalized practical needs for different types of players. extensive product selection. among them, the new blitz 11 is inspired by the concept of "super sports car" and is equipped with innovative technologies such as full-length double-layer technology, rear palm double-layer technology, and full-length gcu ground control system to create a professional basketball shoe with the ultimate sense of speed to boost speed. a player who is very powerful on the field and in control of the whole field.
li ning blitz 11 professional basketball shoes
li ning air raid 11 professional basketball shoes
li-ning brand focuses on the research and development and innovation in the field of basketball equipment, and has a deep understanding of the sports needs of high-level competition in the cba league. it relentlessly pursues the polishing and improvement of basketball equipment performance and wearing experience, and is committed to creating an excellent sports experience for cba players. taking china's highest-level professional basketball league as the stage, the li-ning brand will continue to meet the basketball sports and cultural needs of fans and consumers, actively promote the influence and brand value of the cba league, and promote the development of chinese basketball sports and careers.
li ning group vice president and cmo wang yi and chinese basketball association chairman yao ming, chinese basketball association vice chairman and cba company chairman xu jicheng and other guests jointly launched the new season of the cba league
in the future, the li-ning brand will continue to delve deeply into the field of basketball, adhering to the brand attitude of "anything is possible", constantly promoting its own technological innovation and design innovation, and relying on top international basketball stars to cba, from professional leagues to its own basketball event ip, a full matrix strategic layout of sports and event resources in the basketball field from adult professional leagues to official youth events, help the progress and development of china's basketball industry, continue to spread the love for basketball in china, and discover infinite possibilities in basketball .
