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interface news reporter | cheng lu

interface news editor | wen shuqi

according to news on september 27, today, the "breaking down the wall" between taobao and wechat has finally been officially launched. consumers can already choose wechat payment when shopping on taobao.

after opening the taobao app, jiemian news found that after completing the product purchase, consumers submit the order and select "wechat pay" on the payment page to complete the payment smoothly. the entire experience is consistent with other payment tools. however, wechat pay is folded in the "more payment methods" column, and consumers need to manually open the fold. currently, taobao's first priority tool is still alipay.

it’s also worth reminding that if you want to use the “wechat pay” function, you need to update to the latest version of taobao app.

a taobao and tmall merchant told jiemian news that among the store's transaction orders so far today, orders from "wechat pay" have not seen significant growth. "it has just been opened, and the impact may slowly appear."

in early september, it was revealed that taobao and tmall would support wechat payment, which caused a stir in the industry. since china's internet giants have been "blocking" each other for more than ten years, the news that alibaba and tencent's top ecosystems are joining forces is regarded as a key step towards substantial "interconnection" in the internet industry, and is also a "tear down the wall" of the internet. landmark event.

since china's ministry of industry and information technology launched a special rectification action for the internet industry in 2021, focusing on requiring platforms to rectify issues such as blocking url links, it can be said that a full three years have passed since the "antitrust storm" in china's internet.

during this period, internet giants tested and explored each other, gradually opening up, and it has not been fully implemented until today.

in september 2021, alibaba's ele.me, youku, damai and other applications opened the wechat payment interface; in november of the same year, wechat updated the external link content management specifications to allow taobao external links to be opened in wechat. by 2022, taobao will begin internal testing of wechat payment. in 2023, interconnection will be further accelerated. users can click on taobao external links in wechat and go directly to taobao tmall stores.

in october last year, alibaba and tencent deepened their cooperation. through alimama, merchants can place ads within the wechat ecosystem such as video accounts, moments, and mini programs, and the ads will jump to taobao and tmall merchants' stores, product details, and taobao live. time can be regarded as a landmark event for the cooperation between the two parties. the cooperation has penetrated into the most important ecological areas of both parties, and the link capabilities are gradually improving through continuous trials.

by september of this year, taobao officially announced that it planned to add wechat payment capabilities and gradually open them to all sellers on taobao and tmall platforms. this marked a milestone in the "removal of walls" among major manufacturers.

for consumers, openness undoubtedly increases opportunities for free choice. especially for those users who are accustomed to using wechat payment, it will greatly improve their shopping convenience and help taobao attract a wider and deeper user group.

the above-mentioned taotian merchant said, "although there are currently not many wechat payment orders in the store, this payment method mainly benefits newly registered users and middle-aged and elderly people, especially some users who do not have alipay and are accustomed to wechat transfers and red envelopes, so that they can you can also pay directly and hassle-free on taobao.”

for merchants, the access to wechat pay may bring new customer flow and incremental transactions, thereby increasing sales performance. in addition, merchants also have the opportunity to use wechat’s social attributes for marketing and promotion, opening up the imagination space for customer acquisition.

for alibaba and tencent, this is a strategic layout for win-win cooperation. wechat pay has the opportunity to touch the e-commerce scene that alibaba regards as its lifeblood, and generate considerable service fee income; alibaba is expected to benefit from the huge traffic entrance of the wechat ecosystem, access the sinking market that has been under-penetrated in the past, and improve the transaction conversion rate . the internet industry is also facing a critical moment to break the monopoly within the closed ecosystem.

today, the incremental space of the domestic e-commerce market has gradually reached its peak, and the overall industry environment has returned to the exploration of existing stocks. internet giants no longer exclude each other from "joining together for warmth." taobao and tmall are adopting a strategy of actively sacrificing profits, increasing investment in consumer experience, and using investment in exchange for user retention and gmv growth.

alibaba's latest results for the first quarter of fiscal year 2025 show that taotian group's revenue fell by 1% year-on-year, but merchandise gmv (total transaction volume) achieved high single-digit growth year-on-year, the number of buyers and frequency of purchases continued to grow, and order volume achieved double-digit growth year-on-year. alibaba group ceo wu yongming said that taotian group's current higher priority task is to invest in consumer experience and promote users' purchase frequency, thereby promoting gmv growth.

in addition to fully supporting wechat payment, taotian has launched 88vip members to enjoy unlimited returns and free shipping, free shipping to remote areas such as xinjiang, and restarted the taobao web version to improve the shopping experience. just yesterday, it was revealed that taobao and tmall will continue to officially connect to jd logistics and are expected to go online in mid-october.

at the capital market level, alibaba's u.s. and hong kong stock prices have hit new highs recently. last night, alibaba's u.s. stock price rose as much as 10.07% to close at $105.07 per share, setting a new high for its stock price in 19 months and reaching a new starting point of over 100 yuan.