meituan’s “hundred schools tour” joins hands with universities to innovate and move forward to draw a glorious new chapter in school-enterprise cooperation
2024-09-27
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in september, when a new journey begins, meituan’s “hundred schools tour” event was grandly launched in hundreds of colleges and universities across the country. from september 5 to october 20, this offline market event was carefully planned by the meituan campus club. , joined hands with 100+ universities and 30+ leading brands across the country to jointly present a back-to-school carnival full of surprises and benefits for the majority of students.
the "hundred schools tour" campus life bazaar is meituan's major event during the first semester, covering more than 34 cities across the country and reaching out to students from 103 colleges and universities. at the offline event site, pop-up markets, interactive games, check-in stamp collections and other links emerged one after another, creating a highly participatory and interesting campus activity space for students, allowing them to deeply feel the joy of campus life amid laughter and laughter. colorful.
exploding the back-to-school season
meituan“hundreds of schools”leading a new wave of campus consumption
in terms of activity content, this "hundred school tour" plan has achieved comprehensive upgrades and breakthroughs. meituan has strongly joined nearly 12 business sectors, cooperated closely with more than 30 leading food, drink and entertainment brand merchants, set up various market stalls in offline campus pop-up events, and launched a series of exclusive welfare activities for college students to start school. the vast number of students enjoy real discounts during the semester. from catering and food to daily services, from school supplies to entertainment and leisure, all kinds of goods and services are available, fully meeting the diverse and personalized consumption needs of college students. in addition, meituan set up a recruitment consultation area at beijing jiaotong university's pop-up market event to provide students with a wealth of employment information and guidance and help students plan their careers in advance.
not only that, in this event, meituan also made full use of its platform advantages to provide college students with affordable, complete categories, high quality and convenient living services. students can easily enjoy a one-stop life service experience online without leaving the campus, which greatly improves the quality and happiness of students' campus life.
more importantly, the "hundred schools tour" activity provides b-end brand merchants with precise offline customer acquisition opportunities by creating an offline traffic field, effectively enhancing their brand influence. this not only brings valuable publicity opportunities to brand merchants, but also provides students with more diversified consumption choices. in addition, the activities also use school-enterprise cooperation as a link to provide all-round support and assistance in various aspects such as internships and employment, ability development, and campus life to empower young students to grow.
deepen school-enterprise co-construction
meituanjoin hands with famous schools to create a new chapter of cooperation
on the basis of the "100 schools tour" activity, meituan has further carried out in-depth school-enterprise co-construction with well-known universities such as beijing jiaotong university, xi'an jiaotong university, and nanjing normal university. this cooperation not only covers regular alumni exchange meetings, career guidance symposiums, and corporate on-site visits, but also innovatively integrates cultural co-creation and community co-construction projects such as campus life fairs and garden parties to provide teachers and students at the school with a multi-dimensional and all-round interactive platform has been built.
through this series of in-depth co-construction activities, meituan not only brings more convenient, affordable and life-friendly service experiences to teachers and students, such as exclusive discounts, customized services, etc., but also actively integrates internal resources to provide students with internship employment opens up broader channels and opportunities, helps them adapt to the workplace environment in advance, and lays a solid foundation for future life development.
at the same time, the "hundred schools tour" activity is also an important manifestation of meituan's fulfillment of social responsibilities and demonstration of corporate responsibility, demonstrating its profound accumulation and forward-looking vision in the field of school-enterprise cooperation. meituan took this event as an opportunity to further strengthen its determination to work hand in hand with universities, aiming to jointly explore and create new models and new paths for school-enterprise cooperation, thereby providing more diversified and higher-quality services and support system.
it is understood that meituan will continue to join hands with major universities across the country to jointly write a new chapter in school-enterprise cooperation. the two parties will carry out in-depth cooperation in many fields such as talent training, technological innovation, and social services, jointly promote the innovative development of campus ecology, and contribute more wisdom and strength to the growth and development of young students.
