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china news service, chongqing news, september 26 (li xue) on september 25, the 2024 national key mainstream media watch chongqing event interview team visited zhongzhou. the reporter learned that at the 10th brand power forum held in beijing in june 2024, zhongxian "zhongcheng" won the "top 500 chinese brands in 2024" and "top 2024 china (orange industry)" for its excellent quality and brand influence. with two honors: "big leading brand", its brand value jumped to 10.589 billion yuan, marking a historic breakthrough in zhongxian zhongcheng brand building.

zhongxian county, chongqing, is located at about 30 degrees north latitude and is located in the core area of ​​the "citrus advantage belt in the upper and middle reaches of the yangtze river". zhongxian county has a long history of citrus planting. in 2023, the citrus planting area in zhongxian county reached 365,000 acres.

the picture shows the "three gorges orange sea" in zhong county. photo courtesy of zhongxian county party committee propaganda department

how did the citrus industry transform from traditional cultivation to the “zhongcheng” brand with excellent quality and brand influence? zhong county has embarked on its own path of industrial transformation and upgrading.

in 1997, zhong county actively introduced foreign investment and cooperated with chongqing three gorges construction group to implement the three gorges citrus industrialization project. the citrus industry in zhongxian county has entered the initial stage of modernization and large-scale development.