concerts, cultural markets...beijing chaoyang sanjianfang creates a series of activities for the golden autumn cultural consumption season
2024-09-27
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beijing news (reporter zuo lin, correspondent liu yuan) focusing on the mid-autumn festival and national day holidays, starting from september, sanjianfang district, chaoyang district, beijing relied on the rich cultural resources of the area, closely followed the important festival time nodes, and combined with regional characteristics, planned and carried out more than 20 various mass cultural activities including folk art, opera art, people-benefiting performances, concerts, forums, cultural markets, etc. kicked off the three-room cultural consumption season.
mass cultural activities were held in the sanjianfang area of chaoyang district, beijing. photo provided by interviewee
the sanjianfang area is located in the east of chaoyang district, on the corridor between the city center and the sub-center of beijing. the tonghui river flows through the area, and there are two universities, communication university of china and beijing international studies university. it also gathers maolong and wanzhou. east and other cultural industrial parks.
in september, sanjianfang district used university resources to hold a series of campus-site co-construction activities, including cooperating with beijing international studies university to hold the region’s first cartoon exhibition garden party; and cooperating with the school of animation and digital art of communication university of china to launch a “creative entrepreneurship fair” "activity. "these are important measures taken by sanjianfang district and the universities in the area to help revitalize rural culture in the new era." said the person in charge of sanjianfang district.
in addition, sanjianfang district took the opportunity of the currently ongoing series of cultural activities for the 70th anniversary of the communication university of china to present the "piano lake lights - piano lake night" concert, majestic gongs and drums and a number of high-quality cultural performances. residents are invited to participate in the online live broadcast to deliver a high-quality cultural feast to the residents of the jurisdiction; the school of journalism of peking university is specially invited to jointly create regional corporate culture salon activities, teach business leaders in the jurisdiction, and cultivate talents that meet the development needs of the cultural industry. high-level applied cultural industry talents.
sanjianfang district also cooperated with beijing maolong cultural industry creative park to plan the "maolong persimmon festival benefiting the people exhibition and sales" and "grassland music festival" activities. the exhibits and sales in the activities were deeply integrated with local culture. the relevant person in charge of maolong company said that they will continue to cooperate with the territory to jointly develop new cultural consumption scenarios with their own characteristics, and strive to build the park's characteristic cultural activities into a cultural consumption brand with greater influence, so that maolong, a time-honored chinese brand better integrate into sanjianfang's various communities, better serve urban renewal and meet people's cultural needs, and create an ecosystem for the harmonious development of maolong cultural and creative park and surrounding communities.
sanjianfang district teamed up with beijing international studies university to hold the first comic exhibition garden party in the region. photo provided by interviewee
the tonghui river is an important water system in the beijing section of the grand canal, carrying rich cultural heritage and cultural memories. the sanjianfang area is located on the bank of the tonghui river and has a long history. in order to inherit the culture of the grand canal, sanjianfang district has fully explored the cultural resources of the grand canal and combined it with the regional cultural characteristics to create the brand of "people's bookstore on the canal", striving to create a mass-market place integrating culture, art and entertainment. open stage. "since new year's day this year, the special performances of the people's bookstore on the canal have been in schools, nursing homes, enterprises and institutions in the jurisdiction and other places, and have presented more than 10 wonderful performances to the people in the area, which have been loved by the people in the area." related to sanjianfang area introduction by the person in charge.
according to the relevant person in charge of sanjianfang district, sanjianfang district, by adhering to the leadership of party building, fully integrates the resources of schools, enterprises and localities, and makes efforts to enhance humanistic quality through culture, stimulate consumption momentum through culture, and assist rural revitalization, so as to realize the realization of the goal of universities, enterprises and localities. regions and enterprises resonate at the same frequency, further polishing the business card of the "three rooms of culture". in the theme activities such as "community neighborhood festival", "dragon boat festival" and "mid-autumn festival" organized by various communities, universities, enterprises and institutions within the jurisdiction of sanjianfang, cultural resources with the characteristics of sanjianfang have been integrated into them, and cultural performances have been set up. , cultural and creative products, intangible cultural heritage experience and other theme sections bring different new cultural consumption experiences to residents in the jurisdiction.
"sanjianfang district will also take advantage of the upcoming national day and the end of the year peak consumption season to integrate enterprises, universities and cultural resources in the area, and skillfully integrate 'cultural experience + tourism check-in', 'intangible cultural heritage skills + cultural and creative products', mass activities + characteristics exhibition and sales', carefully layout and promote special cultural consumption scenes, such as new energy vehicle exhibitions, maolong persimmon festival and other cultural consumption activities, leading the formation of cultural consumption hot spots, and through the 'oral three rooms' and 'romantic three rooms' publicity platforms such as ruizhi sheng people's publicity group' tell the story of sanjianfang's cultural brand and help revitalize rural culture in the new era," said the relevant person in charge of sanjianfang area.
editor gan hao
proofread by zhai yongjun
