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phoenix.com technology news (author/yu lei) on september 26, the hefei joint investigation team announced that on september 19, hefei city established a joint investigation team to investigate the problems in live streaming of goods by hefei three sheep network technology co., ltd. (hereinafter referred to as "three sheep company") that were recently reflected on the internet. in accordance with the administrative penalty law, the anti-unfair competition law and other relevant regulations, it is planned to confiscate the illegal gains and impose a fine of 68.9491 million yuan on three sheep company.

in response to the relevant issues in the live streaming of goods by three sheep company, it was ordered to suspend operations and rectify within a time limit, and bear relevant legal responsibilities. the disciplinary inspection and supervision department will file a case and investigate the units and relevant personnel who fail to supervise and perform their duties during the work process, and deal with them seriously in accordance with the law.

investigation results on the promotion of "hong kong meicheng mooncakes" and "australian grain-fed beef rolls"

the three sheep company was commissioned by guangzhou meicheng food co., ltd. to promote "hong kong meicheng mooncakes" live, saying that "hong kong meicheng is a big brand specializing in high-end mooncakes and has been doing it for nearly 20 years", emphasizing the selling points of "meicheng, hong kong, high-end mooncakes".it constitutes false and misleading commercial advertising.

three sheep company was commissioned by hubei xian duo yu network technology co., ltd. (hereinafter referred to as "xian duo yu company") to promote "australian grain-fed beef rolls" through live broadcast. the promotional information provided by xian duo yu company claimed that the product was original cut meat. three sheep company promoted the product based on the information provided by xian duo yu company without obtaining the original cut meat test report. the meat actually shipped by xian duo yu company was seasoned meat.the above-mentioned acts constitute false commercial advertising.

survey results on the promotion of "yuhuiyuan braised pork with preserved vegetables" and "year of the rabbit maotai liquor"

the three sheep company was commissioned by hubei xiaocheng youxuan technology development co., ltd. (hereinafter referred to as "xiaocheng youxuan") to promote "yuhuiyuan meicai kourou" through live broadcast. this product was purchased by xiaocheng youxuan from anhui donghui food technology co., ltd. (hereinafter referred to as "donghui company"). the promotion information provided by xiaocheng youxuan to the three sheep company stated that the raw material of the product was pork belly, and the live broadcast content was consistent with the promotion information. the contract between xiaocheng youxuan and donghui company stipulated that "pork belly should be used to make meicai kourou", and sent personnel to donghui company for on-site quality control. the three sheep company verified the qualifications, checked the test reports, sample tasting, and on-site inspections. the joint investigation team questioned relevant personnel from donghui company and xiaocheng youxuan, and the questioned people all confirmed that the raw material of "yuhuiyuan meicai kourou" was pork belly. after verifying the financial accounts, xiaocheng youxuan paid the purchase price according to the price of meicai kourou made from pork belly. combined with witness testimony, video materials, account lists, etc., it was confirmed that the raw material of "yuhuiyuan meicai kourou" provided by xiaocheng youxuan was pork belly.

three sheep company signed the "network promotion service framework contract" with hangzhou jiudaojia trading co., ltd., sichuan yijiu e-commerce co., ltd., and zhejiang ziqidonglai trading co., ltd. (hereinafter referred to as the "client"), stipulating that three sheep company will promote the "year of the rabbit zodiac maotai liquor" for the client through live broadcast, and clearly stating that three sheep company only provides live broadcast promotion services for the client, and the client is responsible for delivery and quality assurance of the goods. during the live broadcast, three sheep company promotes the goods based on the information provided by the client.regarding the information online that some of the shipped goods are not genuine, since the shipper is in another city, in accordance with the principle of territorial jurisdiction, the relevant clues will be transferred to the relevant departments in the shipper's location for verification and processing.

the following is the full text of the official announcement: