2024 shanghai international mcn conference kicks off to build a new highland for the international live broadcast economy
2024-09-26
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interpreting the "three-year action plan", establishing an alliance, releasing the "industry report"... the 2024 shanghai international mcn conference opened today with the theme of "empowering all industries and building a new highland for the international live broadcast economy". it has set up highlights such as major releases, thematic sub-forums, and special product selection meetings. it invites top domestic and foreign mcn institutions, brands and industry experts to closely focus on the strategic deployment of the country and shanghai, and bring professional and leading content research to the mcn industry.
zhou lan, deputy director of the shanghai municipal commission of commerce, elaborated on the five aspects of "accelerating the cultivation of entities, optimizing the industrial ecology, strengthening factor guarantees, supporting the live broadcast economy to go global, and guiding standardized development" in her in-depth interpretation of the "shanghai three-year action plan to promote the high-quality development of the live broadcast economy (2024-2026)". she also proposed that the shanghai mcn industry will continue to contribute to shanghai's construction of an international trade center and an international consumption center.
li jiaqi, an e-commerce anchor and partner of meiwan (shanghai) network technology co., ltd., attended the opening ceremony of the conference as a representative of shanghai entrepreneurs and delivered a keynote speech entitled "continuing to set off an innovation storm in the live e-commerce industry". li jiaqi said that mei one has been deeply involved in the industry for nearly ten years, and he and his team are increasingly aware that although the products sold in the live broadcast room are "limited time and limited edition", the value and future of live e-commerce are limitless.
in li jiaqi's view, the connotation of live e-commerce is not just "live streaming with goods". "from the surface to the deeper, live e-commerce plays a vital role in empowering the real economy, promoting industrial transformation, creating content innovation drivers and leading innovators to strive for success."
it is reported that since the beginning of this year, in order to help the deep integration and development of the online and offline economies, mei one has fully utilized its own advantages and value and launched the "mei one preferred" brand, in order to combine with the strength of china's supply chain to promote industrial upgrading and transformation; in addition, to help the healthy development of the industry ecology, mei one has opened a large number of innovative full-time positions. on the one hand, it aims to improve services in every link, and on the other hand, it also hopes to consolidate its talent advantages and inject new momentum into the industry.
it is worth mentioning that li jiaqi mentioned that in the ten years since its establishment, mei one has always been based on users, "striving to make mei one and all its live broadcast rooms become the 'product selection officials' recognized and trusted by consumers in the long term". at the same time, it insists on building its own content innovation capabilities, aiming to meet the material needs of users while providing more professional content and spiritual value. "we firmly believe that a live broadcast room that can provide high-quality content will have long-term appeal and will be able to stimulate a steady stream of new consumption potential."
"as one of the first practitioners of live-streaming e-commerce, innovation is the foundation of this industry and a brand engraved deep in the blood of all of us practitioners. we hope that the storm will never stop, live-streaming will never end, and innovation will be eternal," li jiaqi said in conclusion. mei one will always insist on exploring the possibility of innovative transformation of the live-streaming economy, and will continue to help shanghai move towards higher goals in the live-streaming economy.
the global live broadcast economy is in a window of rapid development. it is estimated that by 2032, the compound annual growth rate of the global live broadcast market will reach 28%. according to the "three-year action plan for promoting the high-quality development of the live broadcast economy in shanghai (2024-2026), by 2026, shanghai's overall goal is to strive to achieve 600 billion yuan in live broadcast e-commerce retail sales. in response to the fragmented status of the mcn industry, this year's conference also ushered in two new actions, namely the establishment of the shanghai international mcn development and service alliance and the release of the "china mcn development report (2024)", to continue to help give play to the spillover effect of the conference.
author: xu jinghui
text: xu jinghui editor: shi bozhen responsible editor: rong bing
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