the focus of fashion trends in the bay area! 2024 futian international fashion fair and 98 music culture week concluded
2024-09-26
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from september 6 to 18, the 13-day "2024 futian international fashion fair and 98 music culture week" was held in the lively atmosphere of mid-autumn festival. the event included fashion shows, music and art, nightlife experience, futian fashion carnival and other sections, and linked with the first greater bay area animation and video game festival to create a fashion consumption event covering "food, accommodation, travel, shopping, entertainment, exhibitions, performances and beauty". the event continued to polish futian's four business cards of "fashion design", "fashion consumption", "fashion exhibition" and "night economy", leading the new wave of fashion.
the 2024 futian international fashion fair and 98 music culture week is a renewed collaboration between shenzhen futian's fashion ip and china's urban night economy business card. it takes fashion shows and music art as the entry point, bringing together two fashion shows, two trendy play markets, two impromptu dances, four music flash mobs, and performances by hundreds of musicians. it has achieved cross-domain linkage with 117 nightlife stores in 26 cities across the country and more than 1,500 merchants in 16 major business districts in futian, penetrating into the citizens' entertainment life in all directions and building a fashionable and trendy lifestyle.
since its launch on september 6, the event has attracted widespread attention, with both online and offline efforts to fuel the fashion wave carnival in the city. offline performance stages, shows, activities, markets, and discount promotions took turns to appear, and the scene was lively and unprecedented. at the same time, online efforts were hot. the opening ceremony and the next day's activities were broadcast online through platforms such as south china live and futian rong media, attracting nearly 280,000 netizens including design masters and musicians to watch online, and also received enthusiastic likes from a large number of netizens. in addition, 154 media outlets competed to report on the event in multiple dimensions and broadcast the grand scene in real time. the event also attracted many internet celebrities kol to experience it in person, and the whole network was hot and the topic continued to ferment.
consumption vitality bursts. this event specially added "city nightlife experience" and "futian fashion carnival" to create a new benchmark for the night economy. "xuanwen travel and business" fully linked multiple resources, gathered 92 nightlife stores in 26 cities across the country to launch discount promotions simultaneously, and more than 1,500 stores in 16 major business districts in futian carried out joint promotions. the shenzhen cultural market association and 21 member units specially launched the "98" series of discount packages, and held 971 indoor theme parties in 13 days, with a discount population of up to 10 million people, and promoted sales of up to 185 million yuan during the event.
since then, the 13-day carnival "2024 futian international fashion fair and 98 music culture week" has come to a successful conclusion. in the future, futian district will continue to shoulder its mission, work with the industry, create an ecosystem, optimize services, and promote the internationalization, branding, and high-end development of the fashion industry, provide strong support for shenzhen to build a fashion capital and a dream city, and continuously meet the people's new expectations for a better life.
text and photos by reporter zheng mingda and correspondent fu xuan
