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on september 25, at the "asian brand conference" held in hong kong, china, qingdao bank was listed in the top 500 asian brands. at the conference, the world brand lab released the 2024 (19th) "top 500 asian brands" report, with super brands from 20 countries and regions selected. qingdao bank has been on the list for eight consecutive years, ranking 415th. other shandong brands on the list include haier, hisense, tsingtao beer, etc.

qingdao bank has been included in the list for the eighth consecutive year, demonstrating its solid position in the financial markets of china and even asia. it is undoubtedly a high recognition of its years of efforts and highlights the outstanding strength and brand influence of qingdao bank.

in recent years, in the competitive arena of the financial sector, as the most comprehensive local bank in shandong province, qingdao bank has not only achieved steady growth in business scale, but also made remarkable achievements in brand building and service innovation, becoming an important force in promoting regional economic development.

brand carries value and promotes innovation and upgrading of financial services

world brand lab is an international brand value research institution, founded by nobel prize winner in economics professor robert mundell. its experts and consultants are from the world's top universities, and its research results have become an important basis for the evaluation of intangible assets of many companies. the evaluation criteria of "top 500 asian brands" are the brand's influence in asia, and the basic indicators include market share, brand loyalty and asian leadership.

brand, as the soul and symbol of an enterprise, carries the enterprise's service commitment, technological innovation, reputation accumulation and cultural heritage, and is a direct reflection of the enterprise's comprehensive competitiveness. in today's fierce market competition, brand has become the core competitiveness of enterprises, and the improvement of its value is directly related to the comprehensive strength and development potential of enterprises.

qingdao bank has been constantly exploring new paths for brand development, driven by innovation, based on quality and guided by culture. it has successfully unlocked the "golden key" to brand development and injected strong new impetus into high-quality development.

taking the "qingxin" service brand, the first service brand of a city commercial bank in china, as an example, it is a vivid embodiment of qingdao bank's customer-centric concept, and it is unique in the service field of domestic city commercial banks. over the years, qingdao bank's "qingxin" service has adhered to its original intention of service and deeply embedded its cultural genes in the service process. through a scientific service management and supervision system, and actively exploring the path of digital empowerment service improvement, it provides customers with high-quality, efficient and warm financial service experience, making the "qingxin" service not just a simple logo, but also a symbol of beauty and warmth in the financial services field. in this way, this service brand has not only become a business card of qingdao bank, but also conveyed its care and respect for customers, highlighting its brand values ​​of kindness. it is worth mentioning that in 2023, the "qingxin" service was named and commended by the national innovation studio of the china financial union, further proving its outstanding achievements in the service field.

at the same time, bank of qingdao actively responded to the country's call for inclusive finance and created the "happy neighborhood" community party building service brand through innovative community financial models. the launch of this brand not only provides more convenient and efficient financial services for community residents, but also promotes the deep integration of community finance and community governance through the new model of "party building + volunteering". the "nine-square grid of volunteer services for respecting and loving the elderly" implemented by bank of qingdao in the halls of community branch outlets has extended the service to a wider community, making financial services an important bridge between banks and neighbors.

brand empowers business and explores green and sustainable development

as 2024 is a key node in the "new three-year strategic plan", qingdao bank is actively laying out its new strategic blueprint, focusing on the core goal of "quality and efficiency", that is, pursuing significant improvement in quality and steady expansion in scale.

in the journey of business expansion, qingdao bank has closely aligned itself with local economic characteristics and social development needs, bravely standing at the forefront of green finance and blue finance, and demonstrating its forward-looking strategic vision and deep sense of social responsibility.

as a coastal city, qingdao has rich marine resources and a strong marine economic foundation. bank of qingdao has keenly captured this market opportunity and worked closely with the international finance corporation (ifc), a member of the world bank group, to jointly promote the capacity building of "blue finance". the two parties have formulated blue finance certification standards covering 7 major industries and 37 sub-industries, and have successively released a number of blue financial service programs, gradually establishing and improving the blue finance standards and product system. as a result, bank of qingdao has made important breakthroughs in the field of blue finance, providing strong financial support for the development of the marine economy, while also injecting unique marine elements into its own brand, enhancing its popularity and reputation in the field of blue finance, and featuring "blue finance" to make "green finance" a new highlight of the bank of qingdao brand.

in 2023, qingdao bank established a green finance committee, and built a complete green financial service framework around the four major scenario systems of carbon loan, green loan, light loan, and environmental loan. the president of the head office personally took the lead in establishing a special green finance leadership group to coordinate the green finance work of the bank from a strategic perspective. by establishing a cross-departmental coordination mechanism, strengthening organizational leadership, and clarifying the responsibilities of each department, we can ensure that the green finance strategy can be effectively implemented.

in terms of green operations, qingdao bank has actively promoted the lightweight transformation of its outlets, built a new remote service model, and increased the electronic replacement rate of its businesses, effectively reducing operating costs while also reducing the impact on the environment. in the field of green innovation, qingdao bank has achieved remarkable results, becoming the only financial institution in shandong province to have fully implemented the people's bank of china's four types of green innovation businesses, and has successfully issued green bonds.

brand commitment and responsibility, writing a long-lasting foundation for financial brands

in the 28 years since its establishment, qingdao bank has always adhered to the concept of "originating from society and giving back to society", actively engaged in public welfare undertakings, and built a charitable and public welfare system in the four major areas of donating to support education, helping the weak and the poor, green environmental protection, and beautiful rural construction. it continues to work hard, remember its roots, and give back to society.

in 2017, bank of qingdao initiated the establishment of the "qingyin charity foundation" to build a bridge of love and positive energy for employees, caring enterprises and caring people outside the bank. over the years, bank of qingdao has donated nearly 50 million yuan in various fields such as east-west cooperation poverty alleviation, rural revitalization, and poverty relief through the qingyin charity foundation, and won the "2023 shandong social responsibility enterprise" of dazhong daily and the qingdao red cross charity gold award.

in terms of donations to support education, bank of qingdao has actively supported the development of education over the years, and has established the "bank of qingdao scholarship" in many universities such as ocean university of china, qingdao university, shandong university of science and technology, and shandong university, to commend excellence, help the poor and inspire aspirations, and help students grow and become talents. in addition, bank of qingdao is also committed to in-depth cooperation with schools in many fields such as financial services and information system construction, and schools and enterprises work together to promote development and contribute to education.

in terms of helping the weak and the needy, on the eighth "china charity day" in 2023, bank of qingdao donated 1 million yuan to support qingdao's "children in difficulties charity project" to help orphans, children from poor families and left-behind children in rural areas in qingdao realize their dreams, so that children in difficult situations can feel the warmth and care of the society. in june this year, bank of qingdao participated in the large-scale media integration event "mountains and seas facing each other - aid to tibet in qingdao" as a full-time public welfare partner, extending the "dream-fulfilling" action from coastal qingdao to the snowy plateau, across mountains, rivers and seas, to help children in tibetan areas realize their dreams. in the future, bank of qingdao will continue to carry out the "children in difficulties charity project" to bring hope and warmth to more children in difficult situations.

in terms of green public welfare, in 2023, after going deep into the community and getting close to the masses and understanding their needs, bank of qingdao donated outdoor fitness equipment to two communities in qingdao to create a "happy neighborhood healthy community" to help the people live a green and healthy life, which won unanimous praise from the surrounding people. in the future, bank of qingdao will also actively explore the field of green public welfare, explore green operations and build a green bank within the bank, and carry out green public welfare activities outside the bank, and work with all sectors of society to build the foundation of ecological civilization and take the green and low-carbon road together.

in terms of supporting rural revitalization, in recent years, qingdao bank has closely followed the national strategy, launched rural revitalization loans, set up agricultural assistance points, and launched the "happy village" brand, extending modern financial services to the doorsteps of villagers. this year, the playground of laixi rizhuang town central middle school donated by qingdao bank was completed, providing a better educational environment for rural children. in recent years, qingdao bank has donated more than 3 million yuan around rural revitalization to support rural revitalization projects, rural irrigation facilities, basic services, road hardening, street light installation, village repairs, etc., to help draw a new picture of rural revitalization.

source: mass news·peninsula news