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kuaiyidian education and maipian technology join forces to create a new world of electronic education products

2024-09-26

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recently, the 22-year-old national electronic education brand kuaiyidian education and maipian technology reached a strategic cooperation. the two parties joined forces to establish a joint venture company - maiyi zhidian (shenzhen) technology co., ltd., to jointly embark on a new journey of education.
on september 24, the establishment ceremony of maiyi zhidian (shenzhen) technology co., ltd. was successfully held in shenzhen. cao baojun, chairman of shenzhen kuaiyidian education technology co., ltd., zhang zhen, chairman of maipian technology, and zhang dagang, general manager of maiyi zhidian, attended the event. the two parties formally signed a cooperation agreement and released a series of development goals, product plans, market strategies, etc.
a brand new start, kuaiyidian kicks off its "second venture"
at the meeting, cao baojun, chairman of kuaiyidian education, reviewed the development history of kuaiyidian and expressed his prospects and expectations for the new joint venture.
he said that in the past 22 years, kuaiyidian has always focused on the field of education, paid attention to product research and development investment, and carried out strategic cooperation with well-known domestic publishing houses and education experts. the brand has entered more than 20 countries and regions around the world, including the united states, japan, south korea, thailand, malaysia, etc., and has accumulated tens of millions of users around the world. at the same time, the company adheres to the corporate values ​​of "extreme, sharing, and far-reaching" and the corporate mission of making high-quality educational products, and is committed to achieving sustainable development with partners and users.
"the cooperation between kuaiyidian and maipian technology is a reflection of kuaiyidian's self-revolution and second entrepreneurship. i hope that both parties can become a family, empower each other, achieve each other, create first-class products, and continue to lead the development of chinese education." chairman cao baojun said.
later, the relevant leaders of maipian technology also made a speech. "i think the operation of a brand includes four aspects: product, brand, operation and service. kuaiyidian not only has a deep brand accumulation, but also a strong user base. it has great advantages in products and brands. our team must work together to make operations and services better and seize more markets and users," said zhang zhen, chairman of maipian technology.
zhang dagang, general manager of maiyi zhidian, said that he was very happy to create a full-link cooperation model with kuaiyidian. kuaiyidian has 22 years of brand accumulation, and maipian technology has 8 years of accumulation in the field of education. the two parties complement each other's advantages. with the blessing of kuaiyidian's brand potential and the r&d and operation empowerment of maipian technology, a new journey of education will be embarked on.
in addition, relevant colleagues from mai yi zhidian gave detailed explanations on the subsequent product, marketing, and market launch plans, providing a clear action path for the strategic implementation of the joint venture.
complement each other's strengths to create truly good products
looking back, kuaiyidian has launched many benchmark products in the field of electronic education, and has accumulated profound product strength and user reputation. for example: it took the lead in launching china's first real-person pronunciation electronic dictionary hp611; launched the industry's first professional french electronic dictionary, japanese shinkansen electronic dictionary, professional korean electronic dictionary, professional thai electronic dictionary and other small language dictionaries; launched the country's first touch screen learning machine k586, the first "talking learning machine" xp3000, the country's first large-screen color screen machine v680, the world's thinnest electronic dictionary - blade f1, etc.......
kuaiyidian's "chinese dictionary f109" was praised by her royal highness princess maha chakri sirindhorn of thailand
kuaiyidian's "russian language ru719" was highly praised by then russian president medvedev
similarly, maipian technology has a good accumulation and precipitation in the field of smart education. it was founded in 2015 and continues to focus on industry technology innovation, integrating internet applications with smart hardware. in 2016, based on core patent technology, it launched the first smart point reading pen in china in cooperation with foreign language teaching and research press. in recent years, through technological innovation, it has continuously upgraded its products and created a number of best-selling products with great market competitiveness and customer reputation.
as a national high-tech enterprise and a member of the shenzhen software association, maipian technology owns more than ten national and international invention and utility model patents, multiple computer software copyrights, and has become one of the first technical support units for the isli national standard.
as a new joint venture, maiyi zhidian will give full play to the advantages of the two companies, relying on the profound brand heritage of kuaiyidian and the strong product development and sales capabilities of maipian technology in the education field, and is committed to cutting-edge innovation and excellent brand building of educational electronic products, aiming to lead industry changes and enhance the educational experience.
in terms of product planning, maiyizhidian will fully focus on the market segment of functional educational products, launch related products such as electronic dictionaries, dictionary scanners, listening treasures, word cards, etc., and continue to explore translation and language tracks such as english, spanish, french, and japanese.
in the future, maiyizhidian's products will also enter online and offline channels, as well as educational institutions and international markets, and enter a broader market space. and it is committed to taking the lead in the industry and becoming the market leader in the field of segmented educational electronic products with its excellent product performance and brand influence.
"good products are always scarce, and our biggest competitor is actually ourselves. as long as we make truly good products, we can go all over china and the world." cao baojun, chairman of mai yi zhi dian, expressed his expectations and requirements for the mai yi zhi dian joint venture.
the new mai yi zhidian will continue to deepen its roots in the educational electronics industry with an innovative attitude. it will not only bring consumers more intelligent and efficient learning tools, but also inject new vitality and hope into the future development of educational technology.
this cooperation is also one of the major business breakthroughs made by kuaiyidian education under the historical background of "self-transformation and second entrepreneurship". similarly, shenzhen kuaiyidian education will continue to achieve structural breakthroughs and improvements in learning machines and early childhood education.
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