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the deep connection between guerlain and art has been carefully nurtured since the brand was founded in 1828. the maison guerlain is not only dedicated to the creation of perfumes, but also a celebration of creativity and passion through its history.

to mark the centenary of giacomo puccini's death, guerlain and inline group have announced the launch of "aria of love". planned to be held at the inline center in hangzhou, the event will mark a timeless testimony of art and friendship, with a commemorative event combining outdoor concerts and exhibitions. the background of the collaboration between guerlain and inline group is the intersection of perfume and melody. puccini's friendship with jacques guerlain inspired creations that echoed in the halls of opera - and will be celebrated in this unique sensory experience.

photo: guerlain and inline group jointly launch the "aria of love" puccini opera and cultural art exhibition

thousands of people will witness this unprecedented event at the omni plaza theater on october 2. famous artists include sopranos rebeka lokar and venera gimadieva, and tenor azer zada, who will perform classic works such as turandot and madame butterfly accompanied by the hangzhou philharmonic orchestra led by conductor yang yang.

thanks to technology provided by french air fragrance company scentys, the scent of "liu er" perfume will permeate the air during the performance, further enhancing the sensory experience.

picture: jacques guerlain, the third generation perfumer of guerlain, and "liu er"

created in 1929, the fragrance "liu er" is inspired by the heroine of the same name in puccini's opera "turandot". jacques guerlain wanted to pay tribute to this character who is willing to sacrifice everything for the one she loves in an olfactory way, outlining a rare and unconditional love story.

the "aria of love" exhibition, curated by élisabeth de feydeau, will open simultaneously with the concert and take the audience on an immersive journey centered on the story of the perfume "liuer", with sensory interactions covering vision, hearing, touch and smell. the exhibition will guide the audience to understand puccini's legendary life and showcase the fusion of opera, art and perfume.

about guerlain:

since its founding in paris in 1828, guerlain has been a pioneer with its holistic concept of beauty, distinguishing itself with its bold creativity and innovation in the fields of perfume, makeup and skincare. guerlain is inspired by nature and art, and its aesthetic culture is its brand hallmark.

in 1994, guerlain joined the lvmh perfumes & cosmetics division and further strengthened its influence in the international market.

as a treasure of french luxury and the inheritor of unique craftsmanship, guerlain has been producing all its creations in france since its establishment, and now has two production bases: orphin for perfumes and chartres for cosmetics. the bee is the symbol of guerlain and the core of guerlain's commitment. the brand has carried out many collaborations and initiatives around bee protection, all of which are part of the "guerlain bee protection plan".