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when you are watching a movie on tv and the screen is suddenly changing to a hamburger commercial, no matter how many times you press the back button on the remote control, it is of no use.

the correct solution is to shout the brand name of the burger clearly and accurately at the tv: mcdonald's!

i think it would be more reasonable to replace the hamburger with wangzai milk｜us8246454b2

this funny and magical scene is part of a patent published by sony in 2009. the patent is just as its title suggests.a system for converting television commercials into interactive online video gamesthe purpose is to get users involved in tv commercials and enhance the advertising effect.

games? they're basically just ads, right?

picture: giphy

fortunately, most patents are only applications for technology registration and are not ultimately applied to products - but this also shows that people have been eyeing the lucrative business of television advertising for a long time.

this is hard for us tv viewers!

in the past, when we watched tv, we just had to rebel and walk away for a while when we heard "don't go away, the fun continues after the commercials";now when you watch tv, you have to watch ads when you turn it on, when you open an app, and when you watch a tv show halfway through.。

did i buy a tv? i bought an electronic billboard!

there are more mouths to eat

there are more and more advertisements on tv because more people rely on tv for their livelihood.。

in the past, tv content was entirely determined by tv stations.so the only ones who make a living from tv are tv stations. they just need to make enough money from advertising.。

now that smart tvs are popular, more people can get a piece of the pie.

first istv manufacturersthey not only produce televisions and sell hardware, but also decide what content is in the built-in system, that is, which mouths can reach into this bowl; andvideo content providers, and can do whatever they want in their own yimu sanfen app;content producer, and you can also earn some advertising fees from your own content.

i couldn't sleep anyway, so i watched it carefully for half the night, and then i saw the two words "吃饭" written on the screen丨wikimedia commons/dancingpolishcow

so, the tv watching process in the new era is like this:

🍚turn on the tv and watch the startup ads (tv manufacturers make money)

↓

🍚turn off system pop-up recommendations (tv manufacturers make money)

↓

🍚open the video app and watch the splash screen ad (video app for money)

↓

🍚turn off the card ads in the app (video app for money)

↓

🍚click on a tv show and watch the opening ads (tv shows to make money)

↓

🍚built-in ads for fast-forwarding videos (tv dramas to earn money)

↓

👀you can start watching tv series now

of course, in order to reduce the steps of operating the tv and the number of advertisements seen in each link, you can use your mobile phone to cast the screen to watch the video - hey, there isscreen casting ads。

some grievances丨xiaohongshu/tsundere rouroujiang, top

how many companies are eyeing my wallet which is thinner than my life?

watching tv is almost the same as watching advertisements, and this is not unique to my country. manufacturers, platforms, and content producers have a preference for advertisements.the same all over the world。

netflix, a well-known streaming company,it had repeatedly stated that it would not join the advertising service, but at the end of 2022, it launched an advertising subscription service(basic with ads) - you can subscribe to programs at a lower price, but the cost is that tv series will be interrupted by advertisements.

netflix's subscription service, the ad version is much cheaper than the non-ad version, "less than you think" is really hilarious丨netflix

netflix broke its promise, but the benefits were so good that i couldn't resist(there may also be viewers who think the subscription price is really good).

by 2024, the profits brought to netflix by advertising subscription services have become very obvious: in the second quarter, netflix's total revenue increased by 17% year-on-year.

their chief financial officer said that the number of advertising subscription members on the platform has reached a certain scale, advertising revenue has become one of the profit sources, and advertising will make netflix a long-term sustainable and profitable business project.

it’s no wonder that the major tv apps we are familiar with have introduced advertisements.

buying a smart tv is actually "installment payment"

it’s normal that the video apps on tv are glutted with advertisements. after all, the apps on computers and mobile phones also have advertisements, and we are used to it.

the most terrifying mobile app splash screen ads

but tv manufacturers are too jealous: why should i sell tvs for a one-time deal? i also want a steady stream of advertising revenue!

the hardware devices come with their own advertisements, which is as outrageous as when you bought a new mobile phone and it starts singing "xx travel photography, take photos wherever you want" as soon as you turn it on.

but it happened, and it manifested itself like this:smart tvs are getting cheaper and cheaper, but just by turning on a smart tv, we are using our attention instead of currency, paying tv manufacturers money in installments over a long period of time.。

ways to send money include but are not limited to:

smart tvs need to be equipped with an operating system.tv manufacturers directly inserted ads into the system, creating startup ads and pop-up ads., and even insert card ads into the normal tab bar and homepage;

the startup advertisement lasted more than one minute. the food was getting cold before i even started eating.丨xiaohongshu/yimo

some tv manufacturers tryturning smart tvs into shopping terminals, such as amazon and roku tvs that offer shoppable ads on screensavers, and other brands such as samsung are also developing similar features;

user exclaimed: my amazon tv screensaver changed from a landscape photo to an advertisement! 丨reddit/mildlyinfuriating

the most powerful one is the foreign tv brand telly, whose characteristics are just like its slogan "it pays for itself"——smart tv is completely free, but in addition to the normal screen, it also comes with a small display that displays ads non-stop.。

the display screen in the lower part is a smart screen specially designed for displaying advertisements｜telly.com

by the way, telly has many more ways to make money.

if you want to own this tv for free, you also need to "sell" your privacytelly’s “notice of financial incentive” in its privacy agreement states:

telly works by providing you with a telly device free of charge in exchange for you providing certain information and allowing us to collect information about the content you consume through your telly device.and use this information for targeted advertising, market research and other business purposes。

the information collected by telly includes not only email addresses and phone numbers, but also users' demographic information (age, gender, education, etc.), family information (income range, residential status, etc.), and business information (purchase preferences, purchase history, etc.).

my goodness, the tv equipment is just a small part of their grand play。

but who can guarantee that the tvs at home don’t do similar things? smart tvs are becoming smarter and more complex. this “black box” at home is also becoming a new marketing platform.

breaking with tv advertising

if you don't want to watch tv manufacturers' commercials, there is a way.

the first method is feasible but troublesome。

under the pressure of media opinion and relevant policies,tv manufacturers finally allow users to turn off startup ads。

however, most tv manufacturers do not directly give you an option to "turn off startup ads", and the operation is still a bit complicated.

last year, cctv reporters found through actual testing that if users want to turn off the startup ads, they need to go to the tv settings.find the device serial number, activation code, or wired network card mac address and other information,thencontact official customer service, allowing customer service staff to remotely block startup ads point-to-point - from completing feedback to completely shutting down startup ads,it usually takes two or three days。

but thisonly the startup ads can be turned off, the mouths of other people who want to make a living cannot be stopped.

another more extreme way to avoid watching tv manufacturer ads is to buy a non-smart tv.。

the non-smart tvs you can buy now are justpure display, you can only connect some external devices, such as usb flash drives, hard drives, etc., to watch pre-downloaded content. it’s actually different from the definition of “tv”.

non-smart tvs can also watch tv programs or content provided by video apps, but they mustexternal box with operating systemthis is equivalent to splitting the smart tv into two parts: the display and the host.you will almost certainly see an ad when you pick up the box., you might as well just buy a smart tv.

the above are all ways to break away from tv manufacturer advertising.

as for breaking away from video app ads and video content ads, all i can say is either don’t use them or become a member.(then you will see member-exclusive ads) (thinking that the platform employees and video bloggers also have to survive, i feel relieved).

from the cable tv era to the smart tv era, tv advertising has never disappeared, and the existence of advertising has its own meaning.

however, no one probably wants to hear noisy advertisements the first second they turn on the tv when they get home after a busy day.

references

[1]https://patents.google.com/patent/US8246454B2/en

[2]https://arstechnica.com/gadgets/2024/08/tv-industrys-ads-tracking-obsession-is-turning-your-living-room-into-a-store/

[3]https://www.adexchanger.com/tv/netflixs-advertising-business-is-boosting-profit-margins/

[4]https://www.telly.com/

[5]https://news.sina.cn/2021-05-09/detail-ikmxzfmm1384565.d.html

[6]https://content-static.cctvnews.cctv.com/snow-book/index.html?item_id=17956931956463254835&channelId=1119&toc_style_id=feeds_default&track_id=024F2A8C-38D2-46A1-B5AC-66E2592EF2A6_716367383388&share_to=wechat

author: plath g

editor: li xiaokui