gdms global digital marketing summit: beijing metro tongcheng was invited to share digital intelligence upgrades
2024-09-26
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in this ever-changing digital age, every event is a gathering of industry trends. in 2024, the global digital marketing community once again ushered in a feast of thought collision - the gdms global digital marketing summit. as one of the most influential marketing events of the year, gdms not only brings together the world's top marketing elites, but also leads the new trends and directions of digital marketing.
themed "smart future, marketing without boundaries", the summit attracted brand owners, advertising companies, technology providers and industry experts from all over the world to participate. during the several-day agenda, participants conducted in-depth discussions on the latest trends in digital marketing, technological innovations, case sharing and other topics, and jointly explored the new blue ocean of digital marketing.
in this feast of digital marketing, beijing metro tongcheng, as a leader in the field of urban rail transit media, was honored to be invited to participate in this summit. as the backbone of beijing subway advertising market, tongcheng has become a bridge connecting brands and consumers with its deep accumulation and continuous innovation in the field of outdoor media, and has created phenomenal marketing cases for countless brands.
fast and slow thinking in outdoor media
at the summit, beijing metro tongcheng gave a wonderful presentation on the theme of "embracing change, outdoor media's [fast thinking] and [slow thinking]". the tongcheng team made an in-depth analysis of the challenges and opportunities currently facing outdoor media, and proposed a marketing strategy that emphasizes both [fast thinking] and [slow thinking], bringing new perspectives and inspiration to the participants.
ms. huang xinjia, general manager of beijing metro tongcheng, was invited to attend and share with the guests
what isquick thoughts】and【slow thinking】:
nobel prize winner kahneman: people's thinking patterns are divided into two categories, intuitive system "fast thinking" and logical system "slow thinking". in advertising, "fast thinking" type of advertising quickly touches the audience's intuitive system and makes people's eyes light up, while "slow thinking" type of advertising can withstand the marketer's logical deduction and detailed data at all levels.
【quick thoughts】:in the ever-changing marketing environment, tongcheng has quickly reached and attracted the attention of the audience by creating a marketing position with breadth, depth and warmth. whether it is using the huge passenger flow base of the subway or combining rich resources such as entertainment, technology, and sports, tongcheng uses innovative ways to let brand information reach the target group at the first time.
【slow thinking】:while pursuing rapid reach, tongcheng also focuses on accurate and long-term marketing. through digital upgrades, tongcheng has cooperated with senior outdoor media ssps such as viooh to achieve full-link connectivity of prdooh. this not only improves the accuracy and efficiency of advertising, but also ensures that every advertising can withstand logical scrutiny and data verification.
in the sharing, tongcheng also demonstrated its practical results under the "fast thinking" and "slow thinking" strategies through a series of vivid cases. from the first precise delivery of prdooh in mcdonald's national rail transit system, to the global programmatic overseas project of the china open, to the innovative application of real-time dynamic images and aigc technology, each case demonstrates tongcheng's leading position and innovative ability in the field of outdoor media.
beijing metro huixin west street south exit station electronic screen - the first electronic screen in the rail transit systemaigc technologymarketing campaigns with real-time face-changing
guest of the gdms digital session——digital human “newton”,communicate with participants in a visual way on site, and pass on the knowledge of outdoor programming to the audience in the form of dialogue
looking ahead, beijing metro tongcheng will continue to explore new boundaries of outdoor media. we look forward to working with more brands to jointly open a new chapter in outdoor media marketing, making every placement a wonderful moment connecting brands and consumers.
conclusion:
the prdooh event of gdms 2024 is both a sharing and a brand new beginning. beijing metro tongcheng looks forward to embracing the changes of the times, the revolution of technology, and the application of creativity with all parties, and creating another outdoor marketing hit for global brands on an efficient communication platform with breadth, depth, warmth, and precision.
