hotels under atour group won the "best lifestyle experience" award, leading a new trend in business travel accommodation
2024-09-26
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
recently, the 2024 gbe luxury hotel and resort forum and the first cultural tourism accommodation innovation forum were grandly held in shanghai. at the forum, the highly anticipated "2024 gbe hotel design award" was officially announced. atour s hotel, shenzhen nanshan science and technology park high-tech zone, a subsidiary of atour group, won the "best lifestyle experience hotel award" for its outstanding design concept and high-quality service.
the gbe hotel design award was initiated by gbe, an internationally renowned organization for the architecture and design industry, to recognize projects that have performed outstandingly in terms of hotel design, user experience, and market influence. after fierce competition, a total of 14 awards were selected this year, covering a number of well-known international brands and emerging domestic hotel brands. atour's winning of this award fully demonstrates the industry's high recognition of its continued innovation and exploration in the lifestyle field.
shenzhen nanshan science park high-tech zhongyaduo s hotel officially opened in may this year. it was carefully designed by an internationally renowned design team and positioned as a lifestyle hotel that combines art experience and life inspiration. the hotel's public space is full of a strong artistic atmosphere, and the guest room design strikes a balance between comfort and practicality. guests can experience both the visual enjoyment of an art gallery and the warm service of home.
as a "lifestyle brand group that started with accommodation", atour group has been committed to in-depth exploration of lifestyle since its establishment. as early as the brand's initial stage, atour used "humanity and photography" as one of its design features, and enriched the hotel's cultural atmosphere by displaying local photography works in the hotel, allowing guests to appreciate the unique charm of the local area. in addition, each atour hotel has a "bamboo house" mobile library, which is a 24-hour reading and leisure space that not only provides selected books to guests, but is also open to the surrounding community, promoting cultural exchange and sharing.
in recent years, atour has made many explorations in catering to the lifestyle needs of young people. the pet-friendly hotel suites launched last year met the needs of families traveling with pets and were widely praised. they have now covered 14 stores in 11 cities across the country. the "ador lying lifestyle festival" held in may this year extended atour's lifestyle concept to the outdoors, advocating a new vacation philosophy of symbiosis with the city and dialogue with nature.
in terms of product innovation, atour has a deep insight into the new needs of young consumers, continuously iterates its products, and redefines the new generation of business travel accommodation experience. on june 28, atour 4.0 "see the wild" first store - xi'an south gate atour hotel officially opened. the 4.0 product not only has many highlights in space and design, but also has made major innovations in business, sleep, dining and other functions. from the "bamboo house" and "sitting cloud" spaces that are more suitable for business meetings and offices, to the newly upgraded healthy breakfast, to the "deep sleep floor" and "deep sleep room" that focus on the "deep sleep experience", atour fully meets the pursuit of young business travelers for convenient business office and healthy lifestyle, showing its firm determination in the "business crowd" strategy.
through continuous lifestyle exploration and innovation, atour group not only provides guests with diversified experiences beyond their expectations, but also opens up a unique development path in the fiercely competitive hotel market, bringing new ideas and directions to the industry. (xianning news network)
