a new perspective on the internet celebrity city: the perfect fusion of baixiang street’s historical culture and yy live interaction
2024-09-26
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 12, the yy live broadcast platform launched the third event of the "joy to see kyushu plan, check-in at internet celebrity cities" series of live broadcasts - "baixiang street check-in challenge", which was carried out simultaneously on the yy live positive energy official channel and the upstream news app. in this event, yy live's gold medal artist jiuwan accepted the official check-in challenge task and led more than 530,000 viewers to explore chongqing baixiang street in depth, and experience the historical charm of this century-old street and the unique cultural atmosphere of the mountain city. this live broadcast event broke the traditional cultural and tourism live broadcast model. through the anchor's landmark check-in challenge, the popular attractions of the internet celebrity city were presented to the audience. this is an important attempt in content innovation for this series of live broadcasts.
baixiang street is the birthplace of chongqing culture and carries half of the city's history. there are many landmarks of historical significance here, such as the former site of the medicinal materials guild, which witnessed the century-long development of chongqing's medicinal materials industry, the exhibition hall that displays local history and culture, the li yaoting mansion where the first electric light in chongqing was lit, and the "yu customs" that inherits the culture of the "mother city". in order to showcase these landmarks in depth, the official set up different challenge tasks at each check-in point. jiuwan needs to find the corresponding buildings according to the prompts and complete tasks such as "i am a history interpreter" and "where is the intangible cultural heritage".
during the live broadcast, jiuwan led the audience to travel through every corner of baixiang street, fully displaying the style of baixiang street, and in the process of completing the task, he gave an in-depth interpretation and interesting interaction with famous landmarks. netizens left messages in the live broadcast room saying that this was the first time they had experienced shopping in such an interesting and in-depth way, and they all expressed their desire to check in in person.
since august, yy live's "joy to see the nine provinces, check-in at internet celebrity cities" series of live broadcasts have aired two special shows, "hunan changsha intangible cultural heritage xiang embroidery" and "chongqing rongchang summer cloth". the first two live broadcasts focused on intangible cultural heritage projects, showing the charm of regional traditional handicrafts and revealing the rich cultural heritage behind the internet celebrity cities. this "baixiang street check-in challenge" special show adopted the perspective of "anchor citywalk live check-in", integrating the landmark buildings of baixiang street into the task challenge, enhancing the interactivity, fun and viewing of the live broadcast, while also smoothly showing the cultural characteristics and sightseeing value of baixiang street.
the relevant person in charge of yy live said that in recent years, yy live has been actively exploring positive energy causes, from the cooperative live broadcast between anchors and inheritors, to the cooperation with the media to develop a positive energy live broadcast platform matrix, to the bold innovation of live broadcast content, yy live is using its platform advantages to become an important force in spreading positive energy on the internet. the innovative planning of the special live broadcast of the "white elephant street check-in challenge" marks a new breakthrough for yy live in the design of positive energy live broadcast content. in the future, yy live will continue to explore new models and new ways of playing, provide netizens with richer and more distinctive live broadcast content, and explore more possibilities for the spread of positive energy causes.
