on the list! shenzhen special zone daily is listed among the "top 500 asian brands"
2024-09-26
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the asian brand conference was held in hong kong on september 25. the organizer, world brand lab, released the 2024 (19th) annual report of "top 500 asian brands" at the conference. a total of super brands from 20 countries and regions were selected, and shenzhen special economic zone newspaper ranked 450th among them.
previously, at the 21st world brand conference held in beijing on june 19 this year, shenzhen special economic zone daily ranked 334th in the 2024 "china's 500 most valuable brands" with a brand value of 29.356 billion yuan.
the "top 500 asian brands" has been published annually since 2006, and its judging criteria are the brand's influence in asia. stephen vogel, chairman of the academic committee of the world brand lab and professor at oxford university, said that the basic indicators for evaluating the influence of asian brands include market share, brand loyalty and asian leadership.
this time, china has 219 brands selected, accounting for 43.80%, ranking first. japan has 128 brands selected, ranking second; south korea ranks third with 46 brands selected. toyota, state grid, and industrial and commercial bank of china rank in the top three, and haier, honda, samsung, sony, china life, mitsubishi financial and huawei are also in the top ten.
compared with last year, the number of selected brands in the finance, information technology, automobile, electronic appliances, communication services and other industries has increased; the number of selected brands in the petrochemical, building materials, aviation services and other industries has decreased to varying degrees. in this year's ranking, a total of 41 brands from the finance, media, information technology, food and beverage, electronic appliances and other industries have been selected. finance is the industry with the most selected brands, with a total of 70 brands selected. the second to fifth industries are information technology (50), media (45), food and beverage (44), and automobile (27).
shenzhen special zone daily is the official newspaper of the shenzhen municipal committee of the communist party of china. it is known as the "first newspaper of reform and opening up" and ranks among the top party newspapers in china in terms of comprehensive strength and influence. since its founding, shenzhen special zone daily has always been seeking innovation and change, from a single paper media to a media matrix, becoming an authoritative media and high-quality communication brand with strong communication power, guidance, influence and credibility.
founded in new york, usa in 2003, world brand lab is the world's leading independent brand evaluation and marketing strategy consulting agency. robert mundell, the 1999 nobel prize winner in economics and the "father of the euro", serves as its first chairman.
(author: lu yunhong, a reporter from shenzhen newspaper group in beijing)
