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it home reported on september 26 that taobao and tmall announced today that during the tmall double 11 period, all taobao and tmall merchants participating in the promotion will receivefree "pay now, pay later" serviceit also provides exclusive resource exposure to fully assist merchants in transaction conversion.

for merchants who have signed up for the pay now service before the promotion, as long as they sign up for the tmall double 11 promotion, during the promotion and pre-sale period,all products in the store that support pay-later are free of software service fees。

after successful registration,products priced at rmb 500 or less in the digital 3c category and rmb 1,000 or less in other categoriesas long as the use-before-payment standard is met, the use-before-payment service will automatically take effect. for merchants who have not signed a use-before-payment contract, the service will be automatically closed after the promotion ends, and merchants do not need to worry about charges.

it is reported that the delivery and return of pay-later orders are exactly the same as those of ordinary orders.no additional service operating costs; the return standards are the same as those for ordinary orders, and no additional commitment is required; merchants do not need to pay for refunds before confirmation of receipt, and business data is clear and traceable.

in addition, on september 2, taobao live announced that it would waive sellers’ live streaming software service fees for one year, from september 1, 2024 to august 31, 2025.

this year, tmall double 11 will be based on the full discount and instant discount activities.an additional 30 billion yuan in consumer vouchers and red envelopes will be investedat the same time, it invested tens of billions to purchase traffic and expanded customer flow for merchants by cooperating with more than 200 internet platforms.

it is reported that on the eve of tmall double 11,taobao tmall will also officially support alipay, wechat and other payment methodsin addition, this year's tmall double 11 will invest 10 billion to help merchants reduce operating costs:

in order to solve the problem of high capital costs for merchants, tmall double 11 provides merchants with a 0-fee, fast payment service;

for merchants participating in the "10 billion subsidy" program, the platform will return 100% of tmall's commissions for products participating in the "10 billion subsidy" program;

for taobao merchants, tmall double 11 will fully implement commission-free big promotions and commission-free store live broadcasts.

according to a report by it home on september 13, pinduoduo has also recently upgraded the merchant service fee refund rights.the technical service fee for all pay-later orders has been reduced from 1% to 0.6%, which currently covers all merchants.