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for nearly a month, the three sheep got into trouble frequently.

the mooncake incident is not over yet, and there is another "recording scandal"; as the recording incident escalated, another anchor came back with a "comeback", accusing three sheep of making him take the blame for the "mooncake incident" for the company.

at the same time, three sheep issued an internal notice to delete previous slicing videos, perhaps to reduce more interpretations.

many big anchors under sanzhiyang have stopped broadcasting for many days, and the anchors' stay or departure has become a problem.

the female anchor "li xiaona" who praised the 20-year history of meicheng mooncake

said that he was given the hand-stuck lines and didn't want to take the blame

he also accused the company of refusing to terminate the contract.

on the evening of the day before yesterday, "li xiaona", who claimed to be a host under three sheep, cried during the live broadcast and said that she did not want to take the blame for three sheep.

li xiaona said,she only officially signed with three sheep on august 28. before that, three sheep found her through an agent to play the role of the brand.later, three sheep took the initiative to find her and offered to sign her as a live streamer. after the meicheng mooncake incident, the market supervision administration called her and asked her to assist in the investigation. before she went, someone from three sheep called her.

according to the recording released by li xiaona,the other party told her that when she went to the market supervision and administration bureau, she should say that she was invited by the brand to cooperate with the program effect, and not to say that she was a contracted anchor of three sheep, nor that she was a person from the brand.。

li xiaona said that when she was promoting meicheng mooncakes, she said, "it has been a best-seller for 20 years."in fact, it was three sheep who gave her the cue card during the live broadcast, but now the people from three sheep asked her to say that she had said that sentence accidentally and asked her to influence judicial justice.

not long after, her live broadcast was blocked and ended.

in addition, li xiaona also released a video, apparently accusing three sheep of refusing to terminate the contract with her.

in the video, li xiaona faced the camera alone and cried, "why doesn't your company let me terminate my contract? from august 28th to now, don't you know how much pressure i have been through every day? i am still in the hospital, and you want me to take the blame for such a small salary."

the internal notification of three sheep leaked:

request to remove all slice videos before this year

and remove the related videos of li xiaona

yesterday, a screenshot of an internal notice from the three sheep group was leaked, which mainly mentioned two points.

first, to prevent early short videos from being maliciously interpreted, and to standardize short video content to create a high-quality slicing atmosphere. all slicing accounts are required to remove all works published before january 1, 2024. by 15:00 on the 25th, the audit will follow up and handle the matter in full.

second, all videos related to "li xiaona" have been removed from the shelves. the inspection will follow up and handle the matter comprehensively.

sanyan search found that several three sheep slice accounts seemed to have removed early videos. the earliest video release date of these accounts was january 1, 2024.

however, some sliced ​​accounts still have videos released before january 1, 2024.

li xiaona's "boss" spoke out:

the contracting entity is not the three sheep

at the same time, today a netizen who claimed to be li xiaona’s boss posted a message saying that the contracting entity of li xiaona’s company was not three sheep, and there was no such thing as taking the blame.

the blogger said that he understood li xiaona's feelings and agreed to terminate the contract, and was in the process of going through the process. the person who knocked on her door yesterday was the talent agency who wanted to negotiate with her on the spot to terminate the contract. because she refused to communicate and was out of touch, she turned around and started a live broadcast, and he was also helpless.

the contract photo it released showed that the company that signed the contract with li xiaona (li na) was hangzhou wanyang media co., ltd.

some netizens pointed out that there was an article on the internet that said: "the host announced that the micro-variety show "miss tourism world take me on a trip" has officially started, and during the period, a new media live broadcast section was launched and in-depth cooperation was carried out with wanyang media under three sheep, and new media resources were fully developed."

sanyan searched tianyancha and found that neither hangzhou wanyang media co., ltd. nor hefei three sheep network technology co., ltd., nor the legal persons of the two companies, have any connection.

li xiaona responded to the broadcast

there are two yang brothers on the contract

didn't get any salary

the live broadcast was blocked within 20 minutes

around 9 o'clock last night, li xiaona released a video saying that she has now entrusted a lawyer to handle her contract termination issue, and also sorted out relevant content that netizens want to know.

at around 10 pm, li xiaona started broadcasting and she said that she has not received a penny of salary since august 28th.

li xiaona also took out her contract and pointed out that it said"party a's experts zhang qingyang (crazy little brother yang) and zhang kaiyang (crazy big brother yang) assisted in the live broadcast.assist party b in live broadcast and interactive chat."

li xiaona said that brother xiao yang had also told her about the wan yang project in qiao mei’s live broadcast room, but now wan yang media says it has nothing to do with the three sheep.

li xiaona also said that she had asked her boss before signing the contract whether she was signing with hangzhou sanzhiyang or the hefei headquarters.the other party called themselves the three sheep in hangzhou, and said that it was no different from the headquarters and that it was more free.

however, li xiaona’s live broadcast only lasted for more than ten minutes before the live broadcast room was banned.

the slicing business is suspected to be affected

some experts have suspended the distribution of slices

many waiters are deserters

some anchors distanced themselves from the issue

in addition, a screenshot of three sheep’s internal “stop distribution notice” was leaked today.

the notice stated that due to cooperation and other reasons, xiao yuner has suspended slice distribution and will not carry out slice distribution operations for the time being. you can choose to unbind the authorization and delete all account videos. all videos involving xiao yuner will be deleted and removed from the shelves.

a netizen who has linked himself to the three sheep mcn said that he had become a deserter and was very reluctant to leave. he said that he could not stand it any longer and would unlink himself from the mcn tomorrow.

the live streaming slicing business has always been a major feature of 3 sheep, and it has also brought good profits to 3 sheep. 3 sheep has also launched the live streaming slicing tool zhong xiaoer app.

according to hefei online, in 2022, the total transaction volume of three sheep network on the douyin platform was nearly 6 billion yuan, with operating income of 860 million yuan and actual tax payment of 200 million yuan.

other media reported that brother yang said during the live broadcast that he earned 187 million yuan in 2022 from the live streaming slicing business alone.

regarding the 50 million yuan in monthly salary that he mentioned in the live broadcast room, brother yang said that it was the salary of more than 9,000 editors, not the company's employees.

xiao yuner is a host who just joined the three sheep before the three sheep incident. she has stopped updating now. judging from the notice of stopping her slice, there is a possibility of termination of the contract. another anchor who recently joined the three sheep, niuruge, is suspected to have terminated the contract. there is no three sheep in his profile, and he has distanced himself from the group.

nowadays, not only are yangge and yangge and many anchors under three sheep caught in the public opinion storm, but also many big anchor ips in their hometowns, whether they will terminate their contracts and leave three sheep has become a suspense. now the live streaming slice business seems to have been affected as well.

according to phoenix technology, a person close to three sheep said, "the results of the investigation into three sheep will be released in the near future."

as to whether the three sheep can survive these successive storms, we will have to wait and see.