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recently, the "break the trend and start a new journey"-2024 textile and apparel brand development conference was held in changshu, jiangsu. standing at the forefront of the digital economy, the conference will lead the reform with new development concepts, promote the development of new quality productivity with innovative practices, build new momentum and new advantages for brand development, and help the high-quality development of the textile and apparel industry.

the international brand academy conducted a comprehensive evaluation of more than 200 textile and clothing brands from 16 countries in accordance with the textile and clothing brand evaluation criteria. based on quantitative data and qualitative analysis, the brand strength was evaluated from five dimensions: market, innovation, service, tangible assets, and intangible assets. finally, the top 100 textile and clothing brands in the world were selected, and the "2024 world textile and clothing brand strength evaluation results" were announced at the conference. 16 outstanding chinese textile and clothing brands were listed in the world's top 100 textile and clothing brands. among them, the bosideng brand ranked 8th with a brand strength of 954, becoming the highest-ranked chinese brand on the list. this is not only a full recognition of bosideng's comprehensive strength in the field of down clothing for 48 years, but also highlights the bosideng brand's outstanding international competitiveness and strong innovation.

bosideng has been focusing on the down jacket field for 48 years. since the establishment of the brand, it has regarded the brand as its life and unswervingly implemented the brand development strategy. through continuous shaping, cultivation, improvement and innovation of the brand, bosideng's brand recognition of "big brand, good quality, synonymous with down jackets" has been deeply rooted in the hearts of the people and formed a brand-led development model. bosideng's down jackets have been the top seller in the chinese market for 29 consecutive years (1995-2023), and its products are sold well all over the world. the brand's first mention rate, reputation, and net recommendation value are firmly ranked first in the industry, leading down jackets to become the most internationally competitive category in china's apparel industry.

at present, the textile and garment industry has embarked on a new journey to promote the construction of a modern industrial system with new quality productivity. with cultural self-confidence and self-reliance, we will promote domestic brands to take advantage of the situation and inject spiritual strength and innovative momentum into the consumption upgrade in the new era. bosideng has successively participated in international fashion events such as new york fashion week, milan fashion week, and london fashion week, and participated in the china brand day series of activities to explore the infinite possibilities of the integration and development of traditional culture, national trends, and modern fashion, and enhance the brand's international influence and fashion discourse power. it also actively responded to the major initiative of jointly building the "belt and road", took a big step to "go out" and "go up", told the chinese brand story to the world, and continuously improved the "soft power" of brand culture and brand asset value.

only with the hard core strength of technological innovation can a brand have core competitiveness. bosideng continues to integrate global innovation resources and increase r&d investment. with the hard core strength of technological innovation, it consolidates the brand's sense of value and core competitiveness, and leads the creation of new demands with high-quality supply. the peak series, ski series, high-end outdoor series, extreme cold series, windbreaker down jackets and other categories bring consumers more innovative products and high-quality services with a more valuable experience. bosideng's "layered" series of lightweight down jackets focuses on three-in-one wear, flexible warmth, 0℃-20℃ flexible switching, and looks great when worn alone or layered, which perfectly fits the unpredictable climate of autumn.

gao dekang, founder of bosideng, said: "brand is an important support and leading force for the high-quality development of the textile and garment industry. bosideng has always been guided by brand, and has achieved higher-quality development through product innovation, improvement of scientific and technological research and development capabilities, digital and intelligent transformation, and the practice of sustainable fashion. it will help changshu accelerate the construction of a higher-quality "jiangnan blessed land" and contribute to the chinese textile and garment brands moving towards the middle and high end of the global industrial value chain."(yao jiaqi)