the "national subsidy" policy stimulates green consumption, and jd.com launches a national day promotion with five types of subsidies for electrical appliances
2024-09-26
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on september 24, under the guidance of the jiangsu provincial department of commerce, the jiangsu provincial household electrical appliances association hosted the event, which was co-organized by jd five star appliances, haier smart home, and jiangsu construction bank, and participated by many home appliance manufacturers and retail channels. the shopping season will further expand the publicity of the "national subsidy" policy for home appliances, mobilize the home appliance and home furnishing industry in jiangsu to welcome the upcoming national day golden week, autumn home decoration season, double 11 and other sales peak seasons with real benefits of "purchase and subsidy, open and transparent", and strengthen the awareness of the safe use period and expiration of home appliances through the innovation of new scenes for green and energy-saving home appliances and the display of the hazards of old home appliances, and promote the in-depth development of the green and energy-saving home appliance trade-in activities.
as a benchmark retailer for the home appliance and home furnishing shopping season, jd.com appliances has won the honor of "suxin consumption·home appliance and home furnishing shopping season" for honest enterprises in 2024, and shared the results of the "national subsidy" policy since its implementation for half a month. jd.com appliances superimposed factory subsidies, jd.com subsidies, old-for-new subsidies, designated bank activities and up to 20% government subsidies, with a maximum discount of 50% during the national day. at the same time, the four-fold measures of new products, new stores, new consumption scenarios and new services have fueled the green consumption of home appliances across the country.
the third jiangsu province "suxin consumption·home appliances and home furnishings shopping season" was officially launched
residential electricity consumption growth rate hits new high
it’s the right time for the government to subsidize home appliances and promote green consumption
the latest electricity consumption data released by the national energy administration shows that in august, the total electricity consumption of the whole society increased by 8.9% year-on-year, among which the electricity consumption of urban and rural residents increased by 23.7% year-on-year, the largest increase. this is partly due to the hot weather, but it also reflects the necessity of promoting green energy-saving home appliances among residents. jiangsu province combines national subsidy policies with provincial subsidy policies to provide 15%-20% government subsidies for 17 categories of first- and second-level energy-efficient/water-efficient green home appliances, including computers, traditional large appliances, small kitchen appliances, and smart toilets. each person can receive a maximum subsidy of 34,000 yuan, and can also enjoy corporate discounts.
the "national subsidy" policy for home appliances has made home appliance consumption lively
since the implementation of the policy half a month ago, the home appliance market in jiangsu province has become lively. consumers have lined up to buy home appliance stores such as jd five star appliances and jd appliances. the sales of green home appliances in 17 categories of jd appliances accounted for 86% of the sales of all categories in the same period, and the proportion increased by 11% month-on-month before the subsidy. the "golden september and silver october" peak season plus "national subsidies" have become a consumption catalyst, and have a significant leverage effect on the national day market. consumers show the characteristics of "buying big and chasing new" when purchasing subsidized goods. the growth of first-tier brands such as casarte, colmo, haier, gree, hisense, lenovo, etc., which are self-operated by jd appliances, is much higher than that of second- and third-tier brands; the sales of first-level energy-efficient/water-efficient green energy-saving home appliances accounted for 90% of the subsidized goods.
jd.com has about 15,000 electrical appliances products available for replenishment
the national day promotion saw an increase in “packaged” purchases
the national day holiday is approaching, and it is a good time to upgrade home appliances. first-class energy-efficient air conditioners, large-screen smart tvs over 75 inches, large-capacity flush-mounted refrigerators, dishwashers, water purifiers and other home appliances are very popular. dongwuxing electric appliances has a total of 17 categories, 106 brands and about 15,000 items entering the suxin consumption subsidy product pool, an increase of 75% over last year, and continuously replenishes new home appliances launched in the "golden september and silver october" to enter the subsidy product pool. the subsidized products have high and low price segments, so that all levels of consumption can choose. in major jd.com stores, the proportion of green refrigerators is as high as 99%, and the proportion of air conditioners and kitchen and bathroom green products has also exceeded 90%; the total sales of green energy-saving color tvs has increased from 38% to 73%. starting today, nearly 1,300 offline jd stores across the country have fully launched the "one-stop renewal, one-save to the end" national day promotion event. among them, a number of new stores including qingdao, dalian, xi'an qujiang jd mall and jd appliance city flagship store jingjiang store, jurong store, guangzhou tonghe store, shijiazhuang jianhua store, ningbo beilun store, etc. have ushered in trial operation or opening, providing the general public with new consumption strategies for the national day holiday.
jd.com steps up publicity of "national subsidy" policy for national day travel season
the reporter visited jd.com's electrical appliance stores and found that many new home consumers took advantage of the "national subsidy" to buy new home appliances. customers mr. li and ms. tan are about to hold their wedding on national day, and smart home appliances that free their hands are their first choice for their new home. they bought a casarte refrigerator, a little swan washing and drying set, a casarte water purifier, and a 75-inch tcl color tv. the total price of the home appliance package was more than 39,000 yuan. with the government subsidy and jd.com platform subsidy, they bought it for less than 30,000 yuan.
in view of the national day consumption, jd.com has comprehensively upgraded its service to ensure that consumers can shop without worries. professional proposal consultants can provide free one-on-one customized home appliance solutions, from door-to-door measurement to move-in services; free kitchen renovation and 30-day free trial services for designated dishwashers; if consumers have old machines, they can deliver new ones to their homes and dismantle and transport old machines for free, and provide cash subsidies of up to 400 yuan for the residual value of old machines; 13 self-built logistics warehouses in jiangsu province ensure that the main urban areas of 13 cities can be delivered on the same day and the entire province can be delivered on the next day, so that consumers can save money and worry and have a relaxing and enjoyable shopping experience.
proofread by sheng yuanyuan
