jd.com and heilan group reached a strategic cooperation and will open the first jd.com outlet offline store in jiangyin
2024-09-26
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chao news client reporter lu jia
on september 25, jd.com and heilan group reached a strategic cooperation and will jointly carry out outlet business operations, opening the first jd.com outlet offline store in china in heilan pegasus water city, jiangyin city, wuxi city, jiangsu province, and launching the jd.com outlet official flagship store on jd.com. in this cooperation, the two parties will simultaneously build online and offline sales channels on the basis of integrating the supply chain, providing consumers with affordable and convenient shopping options for big-name low-priced authentic clothing, light luxury, sports, shoes and boots, etc. in the future, the two parties plan to open jd.com outlet offline stores in many cities across the country to meet consumers' diversified needs for low-priced, big-name products through omni-channel scenarios.
in this cooperation, jd.com not only opens its own related products for sale in "jd outlets", but also through the supply chain collaboration of both parties, heilan group will give full play to its advantages in offline supply and store operation, provide a rich supply of goods, and create more competitive prices. the store has special areas for sports shoes and clothing, outdoor, men's and women's clothing, children's clothing, light luxury, shoes and boots, etc., including under armour, adidas, puma, lee, vans, champion and many other international brands, all of which are sold at deep discounts.
during the opening period, customers can shop in the store and enjoy multiple discounts on all merchandise, bringing consumers a better shopping experience.
as early as 2023, jd.com officially launched the big brand outlet channel, providing consumers with a one-stop low-price shopping option for big brands, and took the lead in building a full life cycle platform for products in the industry. all products on jd.com's big brand outlet channel are from the brand's own and official flagship stores. not only are the product styles more complete and the prices lower, but new products are also available faster and in more scenarios.
so far, jd.com's big-brand outlet channel has more than 3,600 brands including armani, coach, adidas, etc., allowing consumers to enjoy the convenience of buying big-brand discounted products in one stop. this time, jd.com and heilan group have joined hands to jointly launch omni-channel outlet business operations, which will also allow more consumers to buy reliable authentic and big-brand discounted products at their doorstep.
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