tomorrow! chuxiong yi embroidery clothing shines at paris fashion week
2024-09-25
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tomorrow (september 26)
chuxiong yi embroidery clothing
will be appearing at paris fashion week!
september 26
by chuxiong prefecture propaganda department and yunnan arts institute
designed and produced together
35 sets of chuxiong intangible cultural heritage costumes
will make a wonderful appearance at the finale of the four major fashion weeks
——paris fashion week
presenting a full oriental aesthetic charm
chuxiong intangible cultural heritage costume show
highlighting the inheritance and innovation of intangible cultural heritage clothing
tradition and modernity, intangible heritage and fashion
a beautiful combination of technology and art
during fashion week
the event will also be held at the unesco headquarters
chuxiong yi embroidery themed international promotional video was shown at the intangible cultural heritage exhibition
some yi embroidery costumes will be exhibited at the paris fashion week·china chuxiong intangible cultural heritage fashion exhibition. photo courtesy of the chuxiong prefecture publicity department
yi embroidery works exhibited this time
combining traditional and modern design concepts
with a more fashionable and diverse appearance
present to the world
from ancient totem patterns to modern abstract patterns
from traditional clothing accessories to innovative fashion items
each work carries the wisdom and emotions of the yi people.
telling stories across time and space
a wide variety of yi embroidery products. photo by reporter wang hong
chuxiong yi costumes are a national intangible cultural heritage with a history of more than 1,700 years. in recent years, under the strong leadership of the prefecture party committee and government and the coordinated promotion of the prefecture party committee propaganda department, chuxiong prefecture has deeply explored the cultural value, economic value, and social value of yi embroidery, and promoted chuxiong yi embroidery to achieve the three major transformations of "embroidery products into commodities, embroidery pieces into business cards, and shows into markets", and embarked on the path of transformation of "characteristics, high-end, industrialization, and internationalization". from the rural catwalk to the world stage, yi embroidery has gradually become a new cultural business card of the south of the colorful clouds and a unique representative of chinese ethnic costumes.
2024 marks the 60th anniversary of the establishment of diplomatic relations between china and france, and is also the china-france cultural tourism year. relying on the foreign cultural exchange resources of the china foreign languages publishing administration, chuxiong prefecture will hold a series of chinese chuxiong intangible cultural heritage fashion exhibition activities during the paris fashion week to better showcase the unique charm of yunnan's intangible cultural heritage and chinese ethnic costumes, explore the contemporary value of the intangible cultural heritage in ethnic costumes, and convey this aesthetic concept from the east to the world.
in recent years, chuxiong yi embroidery, which has been passed down for thousands of years, has
confidently and calmly step onto the fast lane of "going global"
successively appeared in beijing fashion week and shanghai fashion week
new york fashion week, milan fashion week
waiting for the international stage
continuously moving towards internationalization and high-end development
industrialization and fashionization
let’s review it together
the highlight moment of chuxiong yi embroidery "going out of the mountains and out to sea"
↓↓↓
▶chuxiong yi embroidery featured ready-made clothing launch at shanghai fashion week
▶chuxiong yi ethnic minority boutique fashions debut at new york fashion week
▶in 2023, "shanghai-yunnan mountain and sea love culture prospers the countryside-chuxiong yi embroidery shanghai release" will once again make a stunning appearance at the 2023 autumn and winter shanghai fashion week
chuxiong yi embroidery debuts at shanghai fashion week
▶in 2023, the yunnan chuxiong yi embroidery ready-to-wear collection conference with the theme of "flowing yi colors, sharing beauty" will be held at milan fashion week
chuxiong yi embroidery debuts at milan fashion week
▶during the new year's day of 2024, chuxiong prefecture successfully held the first chuxiong fashion week
chuxiong fashion week
▶in may 2024, the 2024 "meet china" chinese culture theme exhibition, part of a series of activities to celebrate the 60th anniversary of the establishment of diplomatic relations between china and france, will be unveiled at the paris international exposition
chuxiong yi embroidery intangible cultural heritage special exhibition debuts at 2024 paris international exposition
to be continued…
when tradition meets fashion, when the nation meets the world
when these embroidery works carrying the essence of yi culture
walking slowly on the catwalk in paris
will once again attract global attention
let more people experience the culture of china's ethnic minorities
unique charm and infinite possibilities
tomorrow! let's look forward to it together
chuxiong yi embroidery clothing shines at paris fashion week!
source: chuxiong prefecture media center
yunnan daily-yunnan news editor: huang fang
review: zhang yaolong
