play around with elevator category marketing, see how midea linvol organizes activities during the national day holiday?
2024-09-25
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with the advent of the internet marketing era, online platforms such as douyin, kuaishou, and xiaohongshu have become new battlefields for many brands to market. against this background, the elevator industry has also ushered in a change in marketing methods. as a pioneer of digital elevators, linvol elevator, a subsidiary of midea building technology, has recently launched a nationwide online and offline joint promotion event "chinese products are popular, choose linvol" together with national dealers. it is particularly worth noting that at 19:30 on the evening of september 29, linvol will hold a brand live broadcast feast to create a new model for marketing innovation in the elevator industry.
in the past, the marketing of the elevator industry mainly relied on traditional means such as direct sales, dealer networks, and project cooperation. although these methods have promoted the market promotion of products to a certain extent, they are limited by factors such as region and time, making it difficult to achieve efficient and accurate coverage. in recent years, with the upgrading of the quality of villas, duplexes and self-owned houses in rural areas, the market demand for home elevators has continued to grow. how to communicate directly with potential users and face user needs has become a topic for elevator companies to think about. against this background, lingwo took the lead in innovating marketing strategies and actively explored diversified marketing paths. through a series of creative activities such as "entering the community" and "douyin 618 live broadcast event", it not only enhanced brand exposure, but also effectively promoted the expansion of the home elevator market, leading a new trend in the industry.
now is the peak season for home improvement, september and october. in order to give back to consumers, lingwo has launched a nationwide online and offline joint promotion activity of "chinese products are popular, choose lingwo". during the activity, lingwo will launch a variety of popular private home elevators and villa elevators, and provide exclusive live broadcast prices, so that consumers can choose their favorite elevator products at a great price. in addition, stores across the country will also jointly carry out brand promotions, providing consumers with one-stop services such as free consultation, free measurement, free design, and high-standard installation and delivery, to ensure that consumers are worry-free throughout the process.
in order to increase the fun of the event, lingwo also launched a large-scale solicitation of elevator model rooms and a douyin topic challenge, providing participants with the opportunity to win a grand prize of 10,000 yuan, while bringing more traffic to the brand.
with its excellent product quality and innovative marketing strategies, lingwo is leading the elevator industry to a more brilliant future. the nationwide online and offline joint promotion event of "chinese products are popular, choose lingwo" is not only a feast for elevator purchases, but also a bold attempt at internet marketing innovation in the elevator industry. in the online live broadcast event on september 29, lingwo will bring consumers professional sharing and surprise benefits such as 10,000 yuan gift packages. lock in 929 and look forward to this live broadcast feast of the elevator industry!
