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as the autumnal equinox approaches, the chill is getting stronger. the "2024 mini bala fall/winter new product plush show" held at nanjing hongshan forest zoo on september 22 brought a magical plush world of childlike fun and nature to all the guests, families with children, and visitors to the hongshan forest zoo.

at the autumn and winter new product launch event with the theme of "easy to wear", mini bala, a new generation parent-child children's clothing brand under semir group, displayed 44 sets of autumn and winter new products in the two new units of plush and down for 2024, including "electricity-free plush clothes". among them, the electricity-free plush clothes, as a representative, became the core highlight of this show with its "indelible anti-static" feature.

at the same time, the "quadruple-layer warm-keeping for the whole family" warm hi down jacket also provides a more comfortable companionship and care for all parent-child families in autumn and winter.

net electric velvet, closer

every child likes the warm hug from their parents. in the physical contact, the child explores the diversity of the world and touches the shape of love and intimacy. however, in the dry autumn and winter, the static electricity generated by the friction of clothes always makes people uncomfortable, which brings troubles to parent-child contact. the theme of this show is "it's easier to stick to it". the new "net-electric plush clothes" have conductive silk fibers implanted in the fabric. after multiple washings, they still have anti-static properties, which can effectively avoid itching caused by static electricity, as well as the adsorption of dust and bacteria. it protects the baby's fragile and sensitive skin, allowing children to feel the warmth and healing brought by plush with confidence, and every close contact is easier.

the show started with a fascinating fluffy situation play performed by adults and children. a confrontation with the net electric monster instantly pulled everyone into the magical fluffy world. in the following catwalk session, mini bala also specially invited the cute and adorable children xiao ayu and tangyuan, who have a large number of fans on the internet, and an an, a little actor in "the story of rose", to perform a series of "net electric fluffy clothes" autumn and winter new products. other cute children used their cute postures and childlike and innocent performances to show a variety of products including net electric plush and hot hi down. the cute and beautiful clothing styles attracted many on-site visitors to watch and place orders online to buy the same ones.

it is worth mentioning that mini bala also specially invited the families of brand users to come to the scene to participate in the fashion show, so that the parent-child companionship in life can be presented on the show in another way, bringing consumers a unique trip to hongshan.

mini partner: an an, mini partner: tang le ge yuan, mini partner: xiao a yu

in addition to the cute performances by the cute baby models, the on-site plush wall, mini scratching game, and net electric throwing game also attracted adults and children to check in and take photos. in the fun game interaction, parents and children better understood the product features of the "net electric plush clothes", felt the healing moments brought by the plush, and planted the seeds of the net electric plush clothes in a joyful atmosphere.

do charity and spread love

as a children's clothing brand that focuses on parent-child companionship, mini bala not only provides natural, artistic, and comfortable products and services to the new generation of parent-child families born in the 1990s, making every parent-child interaction more reassuring; it also provides a surprise "easter egg" - the adoption ceremony of the asian black bear "pearl", allowing people to feel mini bala's thinking and continuation of the concept of parent-child companionship.

during the adoption ceremony, mr. shen zhijun, vice president of the china association of zoological gardens, director of the science education committee, director of the management office and director of nanjing hongshan forest zoo, and ms. xu suzhen, general manager of the mini bara business unit of semir group, exchanged adoption bronze plaques and customized paintings.

xu suzhen, general manager of semir group's mini bara business unit, and shen zhijun, director of nanjing hongshan forest zoo

both parties stated that mini bala's brand concept of "accompanying parents and children to become better versions of themselves" coincides with the hongshan zoo's concept of love and respect. sharing the responsibility of protecting wild animals is not only a new interpretation of companionship, but also allows all mini partners to experience a better and more harmonious natural environment together.

"it's easier to stick to each other, it's closer to each other..." when the magical melody of the single "it's easier to stick to each other" created by "music prodigy" wang yalun sounded, the children at the event site couldn't help but dance a cheerful sticking dance to the music, and also announced the successful conclusion of the "2024 mini bala fall and winter new product show". although the good times are short, love will never end. in the future, mini bala will also convey the concept of love and respect to more new generation families, making parent-child companionship closer.