wechat pay joins hands with nearly 30 local commercial banks to facilitate payment and help the agriculture and animal husbandry industry achieve a good harvest in autumn
2024-09-25
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chao news client reporter lu jia
recently, the seventh chinese farmers' harvest festival kicked off. as agricultural and animal husbandry products have gradually ushered in the autumn harvest, wechat pay has joined hands with nearly 30 local commercial banks to carry out the "digital benefit for farmers" activity, focusing on the full process of "agricultural and animal husbandry product harvest-agricultural and animal husbandry product wholesale and sales-small and micro merchants purchasing-small and micro merchants processing and sales", providing agricultural and animal husbandry industry users with convenient measures of "card binding, payment, and cash withdrawal". it is understood that with the support of institutions such as rural credit bank, the cooperative banks have covered a total of 13 provinces and autonomous regions. zhejiang taizhou bank and chouzhou bank participated in this "digital benefit for farmers" activity to further improve the quality and efficiency of payment services.
before the harvest and sale of agricultural and pastoral products, users can use convenient online and offline card binding channels to achieve "one-click card binding" and "card binding without entering card number". based on activities such as "instant discount on payment", they can purchase the materials needed for sale at preferential prices from relevant bank-related cooperative merchants; when selling, they can use wechat pay's "small ledger of receipts" to record in detail the income and expenditure from various channels such as cash and transfers, which makes the accounts more comprehensive and the reconciliation more convenient; after the sale, based on the cash transactions of the agricultural and pastoral user groups and the needs of large bank transfers, users can withdraw wechat change to the cooperative bank card through the "tencent big v card" platform, and the change withdrawal service fee within a certain amount can be refunded.
the reporter learned that the "tencent big v card" platform is a savings card rights platform jointly launched by wechat pay and commercial banks. it has been in pilot operation for nearly three years and has reached cooperation with more than 50 banks, and continues to expand the scope of cooperative banks. users can bind cooperative bank cards through the "tencent big v card" platform to obtain the corresponding wechat change withdrawal service fee reduction for the bank card. at the same time, users can also increase the credit limit through wechat transfers or consumption. for every 1 yuan paid, they will get 1 yuan of credit limit, and the credit limit will be refreshed quarterly. based on the cooperation between wechat pay and zhejiang taizhou bank and chouzhou bank, users can search for the "tencent big v card" wechat applet or obtain the service through mobile banking.
wechat pay continues to deepen its cooperation with local banks. first, it improves payment convenience and enriches payment services in multiple scenarios, such as exploring payment services in rich digital scenarios, such as the "village service platform" scenario that has been settled in nearly 70,000 villages. second, it ensures payment security, and works with banks to continuously improve technological anti-fraud measures to ensure safe transactions in multiple key scenarios such as agriculture and animal husbandry.
it is understood that the 2024 china farmers' harvest festival will focus on promoting consumption, focusing on high-quality specialty agricultural products such as soybeans and soy products, beef, milk and dairy products, and carrying out consumption promotion activities that integrate online and offline and connect multiple scenarios, so that specialty high-quality agricultural products can go out of production areas and enter the market. relevant measures to facilitate payment will help to further improve the service level of consumption promotion activities and assist the agricultural and animal husbandry industries in their autumn harvest sales.
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