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late at night, a tweet from stability ai brought a piece of news to the forefront.

james cameron officially announced that he has joined stabilityai as a member of the board of directors.

james cameron, i think i don't need to say much about this name, right? this is a man who can truly be called god.

titanic, released in 1997, had an investment of 240 million u.s. dollars and earned 2.264 billion u.s. dollars at the box office, ranking fourth in the film industry;

"avatar", which was released in 2009, became the most expensive movie in film history at the time with an investment of 270 million us dollars. it also became the no. 1 box office in history with a box office of 2.9 billion us dollars. 15 years later, it still sits at the top.

he personally brought movies into the 21st century, introduced 3d to the world, and brought special effects to a whole new level.

you can always trust james cameron.

stability ai is also a legend in the ai ​​industry. their most famous open source model is called stable diffusion, which is the ancestor of the model that you use to draw pictures of beautiful women every day.

it is a bit like openai. it works in all kinds of modalities, including drawing, music, video, 3d models, and everything else. but its characteristic is that it is all open source, which is also quite outrageous.

after the founder and ceo mostak ran away a few months ago, the company was in turmoil for a while, but it has recovered a little recently.

this time, a director of cameron's caliber has officially cooperated with stability ai. and it's not just a nominal collaboration, but he has directly joined the board of directors. this is very intriguing.

there was something that happened a few days ago, which needs to be looked at together with this collaboration.

on september 18, runway, a leading ai video company, and lionsgate launched an "unprecedented" collaboration.

lionsgate has a database of more than 20,000 movies, and is working with runway to create a new ai video model specifically for movies to completely reshape their workflow.

when this news came out, it immediately shocked hollywood.

after all, hollywood has been resisting ai for so long, with strikes and protests, so why did your big company directly express its support for ai? however, as the saying goes, it takes one hand to clap, after all, this single case has not been able to make so many opponents change sides.

but today, as the spiritual totem of hollywood filmmakers, james cameron has also come together with ai. he doesn't even express it through speeches, but directly participates in this revolutionary wave.

cameron said:

“i’ve spent my career searching for emerging technologies that push the boundaries of what’s possible, all with the goal of telling incredible stories. i was at the forefront of cgi over thirty years ago and have remained at the forefront ever since. now, the intersection of generative ai and cgi image creation is the next wave. the fusion of these two completely different creative engines will open up entirely new ways for artists to tell stories that we haven’t even imagined yet.”

the fate of lionsgate and cameron basically shows that hollywood is about to surrender to ai.

the tide of time and technology is rolling forward, the consequences are too tragic, but no one can stop it.

once upon a time, hollywood was definitely the number one pioneer in anti-ai.

in april 2023, hollywood screenwriters went on strike. fearing that ai would threaten their jobs, the screenwriters demanded restrictions on the use of ai in their contracts. the film and television companies refused outright, and so the strike began.

on may 2, about 11,500 film and television screenwriters in hollywood took to the streets of new york and los angeles to strike. they held signs opposing ai creation tools, calling for higher salaries and fair treatment.

on july 13, the screen actors guild and the federation of radio and television artists (sag-aftra), which represents 160,000 entertainers, announced that their negotiations with the production company had broken down and that they would go on strike from that day on. so far, both actors and screenwriters have participated in the strike.

this is also the first time that hollywood has completely stopped production since 1960. almost all film and television production in hollywood has come to a standstill. major film awards in the industry, such as the emmy awards, have been postponed; the creators of popular films such as "barbie" walked out of several film promotional events to show their support; the development and script writing of projects such as "avatar" and "the avengers" have all come to a standstill.

it was not until november 9 that the six-month strike ended in a brutal negotiation. everyone was bruised and battered, and the cost was $6 billion in economic losses and hundreds of thousands of people were unemployed...

history will always repeat itself simply.

this was the first strike in hollywood, but, as you and i both know, it will not be the last.

in july of this year, just two months ago, after nearly two years of negotiations with game companies, video game actors represented by the sag-aftra union announced a breakdown in negotiations and began a strike over ai protection issues.

the 160,000 members of the union sag-aftra, which had previously gone on strike, announced that they would refuse to perform in video games for major companies to support their 2,500 fellow video game actors, including voice actors and motion capture actors.

all are concerned that generative ai, which could be used to create synthetic visual and audio content, would put them all out of work.

...

it's a struggle of blood and tears.

in august this year, a group of hollywood actors protested outside warner bros. against the unregulated use of ai in the film and television industry.

then, in september, the double-edged sword of lionsgate and cameron made it clear that ai is the future.

capital and spiritual totems have both made their positions clear.

this battle cannot be won. hollywood has to surrender to ai.

stability ai wrote in the announcement:

“this is a major statement not only for stability ai, but for the entire ai industry. the next frontier in visual media will be pioneered by a true fusion of artists and technology.”

at opposite ends of the world, there are two ways of thinking about the impact of ai on any industry.

you are either an ai optimist or an ai pessimist;

you either believe that ai will usher in a new era of creativity and possibility, or you believe that ai will destroy everything we hold dear.

the hollywood strike is simply an attempt to give some of the most basic but lowest-paid and least-protected workers in this multi-billion-dollar industry the right to survive into the next era.

perhaps the real answer lies not in embracing or destroying, but in how to find a balance in change.

the wheel of history rolls forward and will never look back at you.

cameron once used "avatar" to depict the conflict between technology and nature.

now, this crossroads is also before us.

>/ author: kha'zix, wenwen