wangfujing international brand festival opens with new products launched in succession
2024-09-25
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beijing news (reporter chen lin) on september 25, the 9th beijing wangfujing international brand festival opened on wangfujing pedestrian street. theme activities, first launches, first shows and first exhibitions will be presented in a concentrated manner, and new products will be launched in a rolling manner from now until late october.
the event was co-hosted by dongcheng district and beijing municipal bureau of commerce. according to the relevant person in charge of wangfujing management committee, this brand festival strives to promote the diversified integration of culture, commerce, technology, digital and fashion, and implement a number of new consumption scenarios that "combine the past and the present, the chinese and foreign countries, and the virtual and the real"; it focuses on the display of well-known brand images and the launch of new products, and takes into account the support of time-honored brand innovation and the new trend of national style and national tide, forming a high-quality consumption supply that attracts people from near and far.
two major projects, namely the "co-creation plan for demonstration business districts for inbound consumption and payment convenience" and the "wangfujing digital art center, a new scene for the integration of culture, commerce and tourism", were officially launched at the opening ceremony. at the same time, the international standard industry alliance for digital art display was established in wangfujing.
it is understood that the "co-creation plan for demonstration business districts for inbound consumption and payment convenience" will be first implemented in 18 shopping malls, including wangfujing department store, joy shopping center, and dong'an market. by ensuring diversified payment methods, establishing rapid problem feedback channels, and conducting marketing activities to offer concessions, it will enhance the deep integration of consumer service scenarios and payment convenience, and continuously improve the payment convenience for people from abroad coming to beijing.
during the brand festival, wangfujing’s new scene of cultural, commercial and tourism integration - edcc yiyun digital art center was unveiled, linking digital technology with cultural, tourism and commercial scenes and integrating business formats. through the two major digital art exhibitions "spiritual realm·future inspiration world" and "dunhuang super universe" and more than 20 immersive interactive installations, using holographic sound, light and shadow, naked-eye 3d, ai generation technology, vr glasses and other technological means, it unlocks n ways of playing with art and culture, and experiences an immersive cultural journey.
in the past three years, wangfujing shopping district has introduced a total of 158 first stores, flagship stores and innovative concept stores, triggering a high-energy gathering of "first store effect" such as first launches, first shows and first exhibitions. during the brand festival, a number of high-quality first launches and first show activities, represented by the "iberian peninsula cultural exhibition" and the "see my axis of the world" vr interactive exploration experience exhibition, were presented.
the "iberian peninsula cultural exhibition" will be staged on wangfujing street during the brand festival, showcasing the customs and cultural characteristics of spain and portugal, and promoting the sales of nearly 30 local home furnishing, tableware, food, wine, and sports brands, many of which have never been sold domestically before.
the vr interactive exploration and experience exhibition "look at the central axis of heaven and earth" which uses technology to build a 1:1 full three-dimensional high-precision simulation scene of the central axis was first unveiled on wangfujing street during the brand festival. using high-precision 3d modeling and large-space virtual reality technology, the glorious history and modern style of the central axis are realistically presented to the audience. by wearing head-mounted display devices, the audience can visit the three must-see attractions of the forbidden city, the bell and drum tower, and the tiananmen tower at night in a way that is difficult to achieve in the real world, and understand the culture of the central axis more immersively.
in addition, the first shows and first experiences of new products of multiple brand series will be unveiled in the block during the brand festival. wangfu central, yintai in88, beijing apm shopping mall, department store, oriental plaza, etc. will hold various theme activities. during the brand festival, wangfujing block will also adjust the landscape layout, adopt a combination of three-dimensional greening and flower arrangement, and rely on the flower boxes and activity devices in the block to create a beautiful flower scene with red and pink as the main tone.
editor zhang lei
proofread by wang xin
