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pull tesla off the altar! zhijie r7 sells at a loss: over 30,000 units ordered in less than 2 weeks

2024-09-25

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original title: zhijie r7 is launched “ahead of schedule” yu chengdong: i hope to get rid of “selling cars at a loss” as soon as possible

cailianshe news, september 24 (reporter zhang yipeng)under the wave of intensive "encirclement and suppression" of tesla model y by domestic brands,the zhijie r7 is undoubtedly one of the new cars that has the greatest hope of bringing the latter down from the "altar".

cailianshe reporters previously learned that the zhijie r7 will be officially launched at huawei's 2024 autumn all-scenario new product launch conference. later, huawei's executive director, chairman of the terminal bg, and chairman of the intelligent automotive solutions bu yu chengdong confirmed the news on social platforms, "hongmeng zhixing's first coupe suv, the zhijie r7 that everyone is looking forward to, will be released soon. at the launch conference on september 24, i will introduce to you in detail the many disruptive innovations and smart black technologies of the zhijie r7, and officially start the official launch."

however, at the press conference, yu chengdong changed his words and said that the r7 will be officially launched. this temporary adjustment also prevented yin tongyue, chairman of chery automobile, who was on a business trip overseas, from attending the event. "unlike when the s7 was launched, the cooperation issues between huawei and chery have been resolved. the approaching national day holiday, the accelerated production pace, and the recent intensive launch of similar-priced models may be the main reasons for the early launch of the r7," an industry insider said.

yin tongyue also specifically mentioned the delivery issue in the recorded video. in his opinion, zhijie is the top priority project within chery, and huawei is a partner worth learning from. "huawei's standards and understanding of quality are higher than ours and they do better. we should learn from huawei. now i have another worry. the current order situation is a challenge to our production capacity. we will deliver zhijie r7 to everyone as soon as possible." yin tongyue said.

regarding the cooperation between the two parties, yu chengdong believes that although the car will lose money this year at a price of "about 30,000 yuan per car", he hopes to reduce costs as soon as possible through cooperation with chery. "in less than two weeks after the opening of small orders, the zhijie r7 has received orders for more than 30,000 units. the max and ultra versions will start mass delivery on october 15, and the pro version will start mass delivery on november 15."

at the zhijie r7 small order launch conference in early september, yu chengdong bluntly stated that tesla model y is a product with excellent sales in the pure electric suv market. the goal of zhijie r7 is to be better than it and compete with tesla model y across levels with specifications that surpass tesla model x.

at the listing, yu chengdong gave several sets of detailed comparative data.the dimensions include body size, effective interior space, trunk space, quietness, acceleration time, braking distance, cruising range, etc. the results show that the zhijie r7 not only has obvious advantages, but is also not inferior to many million-class luxury coupe suvs.

while the "four realms" product lineup continues to expand, huawei and gac have also officially announced their cooperation. gac trumpchi previously stated that the trumpchi and huawei joint innovation plan results sharing meeting will be held on september 24, when the new concept car jointly developed by the two parties will be unveiled.