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peninsula omnimedia reporter sun zhaohui and intern wu xinyue

a slit long skirt inlaid with diamonds and powder blue flowers, a blue tie-dyed cape with poems and landscapes, a vase-like tall hat with long red feathers... on the evening of september 24, the opening ceremony of the 2024 china (qingdao) international fashion week was held at the offshore viewing platform of the qingdao olympic sailing center. the bright lights and the sparkling sea surface complemented each other, and fashion guests and audiences from home and abroad witnessed the launch of this fashion event together.

the collision of oriental charm and western aesthetics

with the gorgeous light and shadow of the city coastline as the backdrop and accompanied by the refreshing sea breeze of the autumn night, the first unparalleled fashion joint show of this fashion week was staged.

this splendid opening show brought together the fashion power of three top global designers, including the atelier brand wedding dress series brought by world-renowned chinese design master jimmy choo, the rosew brand national style series by golden roof award winner ms. liu wei, and the "jiaoer" theme series by mr. hu sheguang, a shining star in the chinese fashion industry.

on the stage, the models were dressed in gorgeous clothes and walked lightly. every turn and every shape were frozen into classic moments captured by the camera, showing the endless elegance of fashion. in the works, tradition and modernity were intertwined and integrated, and the oriental charm and western aesthetics collided fiercely. every detail sparkled with innovative sparks, and every frame was spread out into a fashion painting that spanned time and space. the designers interpreted the theme of "return to the source" vividly with their ingenious clothing design and exquisite catwalk arrangement.

tsingtao beer, which has always been at the forefront of "flavor fashion", is also a fashionable partner for this show: the tsingtao beer green is fresh and cute everywhere, the tsingtao beer on the led screen is fashionable and atmospheric, and the tsingtao beer logo that is either luminous on the ground or three-dimensional is also everywhere.

this opening show is not only a fond look back at the source of fashion by qingdao fashion week, but also a brave exploration and guidance of future trends, which indicates that every show in the next 7 days will be full of gold content, gathering the elite forces of the fashion industry at home and abroad to weave a fashion journey of dreams and innovation. on the stage of qingdao international fashion week, the audience can not only enjoy the double feast of vision and soul, but also deeply feel the infinite charm and vitality of the booming fashion industry.

"play" and "shop" fashion week to create a fashion carnival for all

according to reports, the 2024 china (qingdao) international fashion week is themed "return to the origin". the main venue is set up at the qingdao olympic sailing center, and three branch venues are set up in the oriental fashion center of the west coast new area, qingdao textile valley of shibei district, and haitian center of shinan district. it lasts for 7 days, and there are many highlights during the period. this fashion week organized a total of 39 brand release shows, covering the wonderful works of well-known designers and emerging designers at home and abroad. it will also host the 4th qingdao top ten emerging designers competition and the first qingdao annual (2024) excellent designer brand selection activities. in addition, a series of exciting links such as creative exhibitions, trend forums, trend activities and fashion consumption have been set up, aiming to show the vitality and innovation of qingdao's textile and garment industry through rich event content, promote the exchange and cooperation of fashion resources at home and abroad, and jointly promote the transformation and upgrading of the fashion industry and high-quality development.

compared with previous fashion weeks, this fashion week pays more attention to the participation of the public and carefully plans a series of colorful interactive activities to make fashion no longer out of reach. whether you are a fashion lover or an ordinary audience, you can find your favorite fashion style and interests here, and truly "play" and "shop" at fashion week. during the event, there are free reservations for each show at the main venue. you need to pay attention to the "qingdao international fashion week" official account and make an appointment to watch the show on site through the bottom menu bar. the number of places is limited and first come first served; each venue has different themes of fashion exhibitions and trendy activities every day, integrating various elements such as art and technology, bringing a variety of participation options to the audience. these activities can be obtained in the "qingdao international fashion week" official account. the specific time and venue list.

in addition, in order to meet the shopping needs of consumers, a series of fashion shopping activities will be held during the fashion week. online, the fashion week douyin "fashion shopping festival" will be held, providing consumers with a convenient shopping experience through douyin live streaming and other forms; offline, the "fashion carnival-douyin heart-beating big brand day" event will be held at the olympic sailing center. the event will last until october 7, during which many well-known brands will be invited to work together to organize and create a dazzling carnival fashion exhibition area, with all kinds of hand-made figures, trendy brands, fashion peripherals, beauty and skin care, outdoor brands, automobiles, electronic equipment, food and beverages, etc. visitors can experience the special flash brand exhibition and participate in special premium products. the "guli buyer festival" will also be held in the textile valley, and the haitian center will also hold the "jiangnan sister chic lifestyle" korean product exhibition and xiaohongshu fashion chic buyer live festival. creative markets at various venues are also emerging in an endless stream, providing consumers with a rich selection of fashion products, turning the fashion week into a real national fashion carnival.