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on september 24, the 2024 world computing conference was held in changsha, bringing together the world's top computing industry experts, scholars, and entrepreneurs to discuss the latest developments, latest achievements, and development trends of the domestic and international computing industry from multiple dimensions.

at the conference, zhu wenwen, vice president of wondershare technology (300624), said that in terms of content, the audio and video industry in 2024 will show a trend of frequent short dramas and continuous hits; in terms of platform, social media is popular and payment is hot, and the world's mainstream social media platforms have been fully video-based; in terms of technology, with the deepening application of ai technology, the audio and video industry has ushered in new opportunities for efficiency improvement and value growth.

zhu wenwen believes that the big model is accelerating from the 1.0 era of graphics and text into the 2.0 era with audio and video multimedia as the carrier, and plays an important role in every link of audio and video content creation, distribution and consumption. in addition, the big model is changing the cost structure of content production, allowing small studios to produce blockbuster-level audiovisual content.

taking the short drama industry as an example, in the short drama production process, producers often face a series of challenges from planning, production, review to distribution.

zhu wenwen, wondershare's "skymoon" has proposed targeted solutions to these pain points. the product can provide ai intelligent scripts and ai creative conception capabilities, effectively improving script planning efficiency and shortening the production cycle.

at the production level, in order to address problems such as rough audio and video recording and low editing efficiency, wondershare's "sky screen" provides ai wensheng aerial mirror, ai intelligent music, video stylization, ai video interpolation, ai video cutting and other capabilities to effectively improve editing efficiency and optimize video quality.

data shows that the operating income of hunan's audio and video industry has exceeded 200 billion yuan, becoming a representative industry of hunan's "out of the circle". behind the rapid growth of the industry is the empowerment of content, platform and technology. it is reported that wondershare has reached cooperation with ecological partners such as china broadcasting network, shenzhen satellite tv, and african media giant multichoice.

in the first half of this year, wondershare technology achieved operating income of 705 million yuan and net profit of 24.4908 million yuan, both of which decreased year-on-year.

but it is worth mentioning that wondershare's overseas revenue accounts for more than 91%; the revenue of its core business video creative line reached 461 million yuan, accounting for 65.66%, achieving year-on-year revenue growth.

in the semi-annual report, wondershare technology stated that the company continued to focus on the video creative software business, actively promoted the drawing creativity, document creativity and utility software business, and faced challenges such as fierce competition for traffic and rising channel prices. wondershare technology continued to upgrade video creation and strengthen the application of audio and video intelligent technology. r&d investment increased by 8.55% year-on-year to 209 million yuan.

in august this year, wondershare technology announced that it plans to repurchase shares for rmb 20 million to rmb 40 million for employee stock ownership plans or equity incentive plans. the repurchase price will not exceed rmb 71.78 per share.