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the downward trend of moutai market price has not stopped, and even the dragon year moutai, which is the main popular product for subscription on the imoutai app, has seen a price collapse. on september 23, poster news reporters visited several wine merchants and learned that the wholesale price of dragon year moutai has fallen below the issue price (2,499 yuan/bottle), so they have to suspend the purchase of dragon moutai.

feitian moutai has also ushered in a new round of price declines. on september 23, third-party platforms such as today's wine price showed that moutai prices have fallen again in the past two days, and the wholesale price of 2024 feitian moutai loose bottles has fallen by nearly 100 yuan in two days. on that day, the wholesale reference price of 2024 feitian moutai loose bottles was 2,250 yuan/bottle, and the wholesale price of the original box had dropped to 2,365 yuan/bottle, while the wholesale price of the dragon year zodiac moutai fell by 60 yuan from the previous day to 2,490 yuan/bottle.

on september 23, today's wine price platform showed that the wholesale reference price of 2024 feitian moutai loose bottles is 2,250 yuan/bottle, the wholesale price of original boxes has dropped to 2,365 yuan/bottle, and the wholesale price of the dragon year moutai has dropped to 2,490 yuan/bottle.

how is the market retail price? poster news reporter consulted several moutai liquor stores in jinan and learned that in recent days, the price of feitian moutai has maintained a downward trend. the retail price of bulk feitian moutai is around 2,350 yuan/bottle, and the retail price of original box feitian moutai is around 2,400 yuan/bottle to 2,500 yuan/bottle; the retail price of the year of the dragon moutai is around 2,400 yuan/bottle. however, due to the price drop in recent days, especially the price of longmao falling below the issue price, many wine merchants said that in order to reduce losses, they would suspend the recycling of moutai.

from 6,000 yuan per bottle to below the launch price

longmao "falls from the altar"

"the price of longmao fluctuates greatly. it is now sold at around 2,400 yuan per bottle, which is lower than the launch price. how can we sell it?" on september 23, at a liquor store in lixia district, jinan city, the owner complained to reporters, "the price has dropped too sharply recently. i didn't expect that even the zodiac longmao would fall so much."

on january 7, 2024, the year of the dragon maotai was officially launched on the imoutai app, with a selling price of 2,499 yuan per bottle. at the beginning of its launch, longmao was once hyped up by the market, and the selling price was raised to 6,000 yuan per bottle, but by may and june, the price of longmao had fallen below 3,000 yuan per bottle, and in mid-august it fell to around 2,800 yuan per bottle.

on the imoutai app subscription page, the selling price of the dragon year moutai is 2,499 yuan per bottle.

the reporter found that on that day, the price of a single bottle of longmao was around 2,400 yuan per bottle, and a whole box was around 2,500 yuan per bottle. currently, most stores are out of stock and need to find distributors to get the goods, but now almost all stores are "selling at a loss."

"we don't buy longmao. the price for our peers is 2,510 yuan per bottle. in fact, the market price has dropped to around 2,400 yuan per bottle. the recycling price is between 2,200 yuan and 2,300 yuan per bottle, and it is still falling." at another tobacco and alcohol store, the boss checked the quotation group for the day and said helplessly that there were no quotations for longmao recently. "with this trend, we will lose money if we get it. there are no quotations recently."

feitian moutai wholesale price hits new low again

many stores suspend recycling

with the new round of price drops, the market retail price of feitian moutai is not optimistic.

"today's price is 40 yuan lower than yesterday. today, the price of feitian moutai is 2,350 yuan per bottle." when the reporter asked about the market price of feitian moutai on that day, the owner of a liquor store in lixia district, jinan, was not very interested. "the wholesale price of the original box has dropped to 2,365 yuan per bottle. the price of the goods we have is higher than this. we lose money."

the reporter learned from the visit that on that day, the retail price of loose bottles of feitian moutai in the jinan market was between 2,350 yuan and 2,400 yuan per bottle, and the retail price of a whole box of feitian moutai was around 2,500 yuan per bottle. compared with a month ago, the unit price fell by more than 100 yuan.

the reporter visited several tobacco and alcohol stores in jinan and learned that many alcohol stores have stopped recycling moutai liquor.

at present, the recycling market has also pressed the "pause button" due to the sharp drop. many liquor stores visited by reporters said that they have stopped recycling moutai in the past few days, "because the price is too low, and now they are afraid of losing money if they recycle it. the recycling price for individual bottles is 2,000 yuan/bottle to 2,100 yuan/bottle, and the recycling price for a whole box is only 2,200 yuan/bottle."

there are also recycling shop owners who said that the recycling price of his store's feitian moutai loose bottles and whole boxes is between 20 yuan and 30 yuan lower than the retail price, but before recycling it is necessary to first identify whether the wine is genuine moutai.

some stores predict that the recycling price of moutai may even fall below 2,000 yuan per bottle in a while. many wine merchants are full of frustration when talking about moutai. "it has fallen a lot. it started to fall at the beginning of the year. it fell by 300 to 400 yuan, 100 to 200 yuan in a while. it also fell during the mid-autumn festival this year. the bulk price of ordinary moutai fell by 200 yuan. now it is an unprecedented low price." wine merchants generally reflect that rounds of price drops have made them miserable.

most wine merchants predict that at present, the price of moutai changes every day, and they are not sure how the price will change in the future. in the short term, the market price is unlikely to rise sharply. "if you sell before the mid-autumn festival, you may still make 300 to 600 yuan. if you sell now, you will most likely lose money. it is recommended that those who have moutai in hand should wait and see the situation after the chinese new year." when the reporter said he wanted to sell the wine stored at home, a wine merchant suggested.