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do you believe that knitting can weave dreams? this autumn, elsewhere has woven a soft artistic dream in chengdu mixc, waiting for every artist who loves life and pursues art to come and explore. the autumn breeze blows gently, and one line is a world. in this poetic season, on september 12, the 920 knitting art festival exhibition held by elsewhere in the central square of chengdu mixc officially kicked off. on september 14, golden horse film queen and brand ambassador karena lam flew to the event site as a special guest to witness the opening ceremony of the art gallery and start an art journey with the artists on site. this exhibition aims to present a high-level literary and artistic art space to the public, and interpret the artistic aesthetic concept advocated by elsewhere through the integration of fashion, art and culture.

the art museum opens grandly

mr. twenty-one, a new artist; mr. yu shuangjiang, senior manager of the investment department; mr. mao lixiong, director of the sichuan cloud regional division of winner fashion; ms. lin jiaxin, the golden horse award winner; mr. zhang, general manager of chengdu mixc; ms. ke hui, deputy general manager of chengdu mixc; ms. rentaotao, an illustrator; and mr. zhang yunfei, a ceramic poet (from left to right)

the design of the art gallery is inspired by daisy petals, combining the iconic color of the elsewhere brand, elsewhere yellow, and the knitted texture in the brand's dna, creating a warm and vibrant space. at the same time, elsewhere also opened its first coffee shop here, allowing every living artist to enjoy a cup of unique coffee while tasting fashion and art, and experience the tranquility and inner peace of autumn.

as the ambassador of the french may art festival, karena lam not only shared her personal love for knitting art with the audience at the celebrity meeting, but also shared the ceramic works she created for elsewhere. she believes that sincerity is where art shines into life and touches people's hearts. on the occasion of the mid-autumn festival, she gave the moon jar as a gift to every living artist on the scene, wishing everyone a happy mid-autumn festival and a happy family reunion. elsewhere said: "we hope that through this event, more people will feel the warmth and strength brought by knitting art. her relaxed temperament coincides with the brand concept of elsewhere."

this is a gathering of living artists. brand ambassador and ceramic artist lin jiaxin, plant poet and emerging artist ershiyi, ceramic poet zhang yunfei, and illustrator ren taotao gathered together to witness the intersection of art and soul. they not only displayed their respective works of art, but also had in-depth discussions with the guests on site about the sources of inspiration and mental journey in the process of artistic creation, showing the mutual inspiration between different art forms. every visitor who comes here will have the opportunity to find resonance in the creations of the artists and feel the artistic touch from the bottom of their hearts.

inside the art gallery, karena lam’s ceramic works, twenty-one’s large-scale knitted art installation, zhang yunfei’s ceramic art and ren taotao’s watercolor illustrations together form a vivid artistic canvas, making this place not just a shopping place, but also a vibrant art palace.

knitting and companionship, the new season fashion

the direction of the heart is the eternal vitality that blooms beyond time. every process of weaving with heart is a noble tribute to the art of life. elsewhere920 knitting art festival tells the texture story of the 2024 autumn and winter show at the chengdu mixc art museum. elsewhere modern urban women take a leisurely step to see the art of life here and reach inner relaxation. the brand 920 knitting art festival 2024 autumn and winter knitting show was released on the main event day. life gives inspiration and power to art re-creation. this show is inspired by the exhibition. wearing new autumn and winter clothes, wandering in the art corridor, integrating the humanistic and artistic atmosphere into clothing, expressing relaxed and comfortable, weaving with ingenuity, interpreting the warmth and firmness of the art of life. glimpse art from life, obtain flowing energy from art, and reach "the direction of the heart". brand ambassador lin jiaxin will enjoy this visual feast with the guests present and experience the fashion trend of the new season.

the elsewhere brand is known for its unique design concept and unremitting pursuit of artistic aesthetics. it is committed to bringing consumers a new lifestyle experience through the combination of various art forms and business.

soft art leaves traces quietly and briskly.

you who pass by will slowly stop,

stop, touch, and imagine...

immerse yourself in the artists' handmade dreams.

elsewhere, 3rd floor, pavilion a, chengdu mixc

september 13th - october 12th