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on september 6, the fourth summit of the 50 leaders of the wine industry, hosted by the china wine circulation association and organized by xifeng liquor, was held in baoji. in the theme sharing session of "manufacturer relationship under the new economic situation", zheng guangxian, marketing president of 1919 wine platform technology co., ltd., gave a speech on the topic of "scene digitalization promotes industrial ecology".

"1919 hopes to promote the ecologicalization of the industry through scene digitization." zheng guangxian said that this year 1919 has made adjustments at the overall strategic level, changing from the original franchise model based on new retail to an ecological platform of digital scenes. "now, except for a few famous wine products, almost all of our products are localized and supplied by individual wine merchants."

according to zheng guangxian, this strategy has achieved remarkable results. in may this year, 900,000 of the 1.5 million orders in the 1919 business system were not based on stores, but were generated by 1919-enabled friendly businesses and socialized chain tobacco and liquor stores.

zheng guangxian introduced that the logic behind the change of 1919 is to use the "sky, earth and human network" to recreate the scene of alcohol consumption. "sky network is the full channel of traffic; ground network is the full scene of business format; human network is the full cycle of users." among them, sky network includes home delivery, store delivery, restaurant delivery, and remote delivery; ground network is retail, pub, instant delivery, catering, etc.; and human network refers to community and group purchase business.

how to do it specifically? zheng guangxian shared the four major solutions of 1919, such as the meal + wine solution, which is 1919 food and drink, which has settled in more than 10,000 restaurants, can realize the purchase of wine and meal delivery, and cultivate high-net-worth c-end users; the instant retail solution is 1919 quick drink, which covers more than 2,000 outlets across the country, aggregates traditional tobacco and alcohol stores, and meets consumers' instant wine needs; the private domain solution for wine is 1919 purchase, which can enhance the value of the user's life cycle; the unlimited retail 1919 wine direct supply (6s super store) is a chain of wine super stores. in addition, behind this, there is also a full-category supply chain open platform: jiu mama super bottom as support. (wine industry)