from a small store to a chain brand, liufu duck has always been on the road of innovation
2024-09-24
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in this ancient and vast land of china, stewed food has become an indispensable part of chinese food culture with its unique flavor and wide selection of ingredients. with the innovation of vacuum packaging technology, stewed food is no longer limited to a certain region, but has entered thousands of households. among them, liufu duck is an outstanding representative in this field.
since opening its first store on damuqiao road in shanghai in 2008, liufu duck has gone through 16 years of development. during these 16 years, liufu duck has not only expanded steadily, but also worked hard on quality, eventually becoming a professional braised food brand with annual sales of more than 1 billion yuan. behind this achievement is liufu duck's adherence to and practice of the concept of "good ingredients + good craftsmanship = good products".
liufu duck knows that high-quality raw materials are the basis for making delicious braised food. therefore, the brand strictly controls the selection of raw materials to ensure that each product can meet high standards. at the same time, liufu duck continues to introduce advanced production equipment and establish multiple regional production bases, achieving scale, automation and standardization of production, thereby ensuring the stability and consistency of product quality.
as the pace of modern society accelerates, consumers, especially young people, have an increasing demand for convenience. liufu duck keeps pace with the times and continuously innovates its product line to meet consumers' pursuit of high-quality and convenient life. at present, it has successfully launched core products such as signature local duck, spiced chicken, fragrant braised duck, braised pig's trotters, spiced pig's head, fragrant braised beef, fragrant braised beef tripe, and mixed vegetables, meeting the taste needs of different consumers.
in this era of a dazzling array of delicacies, liufu duck continues to lead the new trend in the braised food industry with its unique charm and ingenious craftsmanship. whether it is a family dinner or a gathering with friends, liufu duck is an indispensable delicacy on the table. in the future, liufu duck will continue to uphold the spirit of ingenuity, take quality as the basis, and drive innovation to bring more deliciousness and health to consumers, and write a new chapter in the braised food industry.
edited by: rwzh4
