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produced by people's e-sports

if you had a frame, what would you want to be in it?

hua chenyu's viewfinder looks like a game screen at this moment. he taps his fingers to let "hua aotian" enter the screen, and a projection of "multiple lives" unfolds in front of everyone. breaking through the viewfinder, more pictures are the integration of e-sports and other circles, as well as imaginative stories. while maintaining the professionalism of e-sports, hua chenyu wants to break this framework and convey more diversified e-sports values.

become hua aotian's choice

return to pel after 434 days (game for peacein the professional league, hua aotian, who won four eliminations, excited the audience. after the game, he returned to the backstage amid cheers, but he still couldn't calm down his excitement.

"today's data is better than the last game, which is very exciting. the nervousness when i first stepped onto the stage last year is back today, but under pressure, there is a lot of determination, so compared to just getting one elimination last time, i am very satisfied today. not only does it bring a sense of accomplishment from progress, but being able to help lgd go one step further in the weekly finals also makes me feel that i have made a contribution. of course! my teammates are really amazing."

from the initial "landing to the basket" to becoming a skilled player, and then to the stage of professional players, hua aotian's growth and progress are obvious. in the second day of the weekly finals, he also won 4 eliminations with his wonderful performance. in the end, the number of eliminations and assists on saturday ranked 37th, surpassing nearly half of the players who appeared in the weekly finals.

when the team can reach a state of tacit understanding and feel the joy of competition together, the tense atmosphere can be eliminated immediately. hua aotian, who returned to the stage, had a different feeling about e-sports competitions. the value of the competition seemed to be more than just the victory in front of him. at this moment, this excited mood and the emotional energy that he wanted to convey to everyone seemed to be the true meaning of e-sports in his eyes.

in november 2020, "peace elite" officially announced that hua chenyu became the brand spokesperson. when the first opportunity to get in-depth contact with peace elite came, his first thought was to become a spokesperson who can truly represent the players.

since he became the spokesperson, hua chenyu naturally hoped that he would not only be a commercial label, but also be able to fully participate in the game. after all, he also wanted to leave some real marks in this field. with his character of striving for the top, he soon began to pursue higher ranking scores. when he realized that multiplayer online games have operational thresholds and higher ladders, and that he needed to practice continuously to break through the level gap, he began to take the initiative to contact the top professional competition clubs.

after officially joining the club as a shareholder, he turned the traffic of the two circles from addition to multiplication as an e-sports person and music creator. for hua chenyu, this is not just a successful attempt to break the circle.

during a four-person team match with lgd players, club owner pan jie noticed that hua chenyu's performance was as good as his teammates', and suggested to him, "hua hua, is it possible for you to try playing professional games with your level?"

there is a big difference between the professional arena and the more free and entertaining group ranking in private. for hua chenyu, entering the professional arena was an unattainable dream at first. "how can i become a professional player? that's a professional arena..." while he was looking forward to the professional stage, he secretly denied this idea.

after the encouragement and help from people around him and familiar players, hua chenyu finally realized that it is not impossible for a passerby to become a professional player. in a professional environment, once he integrates into the team and conducts high-intensity training, with a coach providing professional guidance from playing methods to operations, from strategy to details, he seems to be able to slowly find the way to become a professional player.

at this time, he discovered that, just like music competitions, e-sports can also help people cross the ladder from passers-by to elites through unremitting efforts.

undefined "multiple lives"

the booming support for digital idols among the younger generation in recent years has become a new social phenomenon and cultural symbol. it not only reflects the strong demand of young people for personalized expression and collective belonging, but also shows the trend of deep integration of technology and art and the development potential of virtual human ip.

just like music culture, the emerging e-sports industry also needs new art forms and ip symbols that convey value. after practicing continuously and determined to step into the professional arena, hua chenyu appeared in a new way.

"i wanted to appear in front of the public with a new identity, that of an e-sports player, so i plucked up the courage to come up with a name, hua aotian."

as a singer-songwriter, hua chenyu became a crossover e-sports player under the name "hua aotian". at first, the public and even many fans were puzzled by this. but for hua chenyu, music is the starting point of his dream, and e-sports is a new field for his self-realization. these two seemingly unrelated fields have already created many connections in his life.

"in fact, since i started endorsing this game, many people who followed me because of my music have started to try peace elite. this process has also promoted the mutual integration of fans from two different fields and helped them understand the different charms of music culture and e-sports culture. many fans have developed a cold start interest in the zero-based e-sports field through me, because i often broadcast games and play this game with my fans. later, i can see many familiar game ids continue to reach higher levels and their skills are getting better and better. they have all grown up with me, so it feels different to see that this cooperation has become a bridge for fans on both sides to communicate."

only with true passion can one unleash his greatest potential before and after the crossover. whether on stage or in the e-sports arena, hua chenyu treats every moment with the most sincere attitude, and feels every note and every operation with his heart. there is no difference between him and all e-sports enthusiasts, from the initial understanding to liking, to love and persistence, and to continuous efforts to evolve in this direction. in his opinion, the process of persistence and great efforts for himself and his fans in any field is particularly meaningful.

the road to music began with hard practice day after day in childhood, and the road to e-sports also began every late night of continuous efforts for progress and transformation. hua chenyu does not deny the existence of genius, but believes that hard work and courage can achieve more.

"working hard to master the basic skills is the most common part between the two fields in my mind. just like learning music for a long time can make you more confident and comfortable in performing, you can improve your level and perform well in competitions by constantly honing your basic skills and striving for perfection in professional training."

what he feels on the court is the same as when he creates music, looking for movement in stillness and feeling resonance in rhythm.

to some extent, competition is the music of "movement", like a flame that never goes out and keeps jumping. it is not only the fierce and tense operation and situation in the game, but also the shocking energy hidden in it, which makes the hearts of the spectators fluctuate constantly.

"peace elite can link music and e-sports together to convey more, which is also something that makes me very satisfied. from my perspective, peace elite itself has very good musical taste, and they also collect a lot of good music for me to work with. songs like "famous scenes" that are very exciting and have an e-sports atmosphere are particularly surprising to me. this year is the fifth anniversary of peace elite. i have been playing this game for so many years and have a very deep affection for this game, so i wanted to compose a song for peace elite myself, and wrote this song "the flame that never goes out." "

in hua chenyu's imagination, this story describes the process of a player who has just entered the circle and works hard to stand on the professional arena. the experience may be what he has experienced personally, or it may be the mental journey of more players along the way, or the story of the players themselves.

one of the sentences - "bravery is priceless, and victory is not required to be great." is exactly the core belief that "the eternal flame" wants to convey to every player.

whether it is teamwork or individual competition, whether it is experiencing the game in person or watching the competition, everyone is participating in this "game" in their own way. just like the stars in the milky way travel through the universe, there are also countless story lines interweaving and extending in the world of e-sports. as long as you dare to break through yourself and move forward courageously, the world will unfold before your eyes.

"this era is constantly developing. whether it is the music industry, the entertainment industry, or the e-sports industry, they have actually developed very rapidly in recent years. in particular, the inclusion of e-sports in the asian games last year made me feel that with the development of society, many projects that are stereotyped as "entertainment" can eventually become popular and large-scale. this is a good thing, and it also means that all industries in china are constantly moving forward."

in his multiple lives as the contestant "hua aotian", brand spokesperson, club shareholder, and musician, hua chenyu conveys this kind of spiritual power to the audience.

the "esports spirit" that breaks boundaries

the spiritual power of e-sports is similar to the mamba spirit and the olympic spirit, and has gradually formed a universally recognized competition value in various events and competitions. it may emphasize unremitting efforts, the desire for victory and the pursuit of excellence, as well as breaking through oneself; or it may emphasize friendship, fairness, excellence and respect, and use sports as a tool for peace and understanding.

ideally, perhaps every field should have a kind of "spiritual power" that embodies a normal and positive spirit and is infinitely inclusive, into which people can put their thoughts, life experiences, and value judgments.

the spirit of e-sports, passion, teamwork, positivity, fairness, enterprising spirit, and self-breakthrough, have gradually transformed from a bunch of "positive energy words" into a cultural phenomenon with actual social influence.

sky, known as the "no. 1 chinese e-sports player", is one of the pioneers of chinese e-sports. his success is not only the accumulation of personal honors, but also a symbol of the spirit of chinese e-sports. after achieving world-class achievements, sky has transformed into a club manager and entrepreneur of multiple projects, continuing to contribute to the development of chinese e-sports.

in the eyes of sky, who has been paying close attention to the development of the entire e-sports field, the most important thing in the e-sports spirit is "dare to break through."

"i think it's great to dare to break through and try to play professionally. because i have been a peace elite live broadcaster for three years, i know that if you want to be the best in this field, reaction, teamwork, command, and decision-making are all indispensable. it's hard for me to play games for several hours every day now, so when i learned that hua chenyu was able to persist in ten hours of training every day for a period of time, i felt that it was very motivating for us old e-sports people, so i wish him good luck, and sincerely hope that more people like him will succeed in crossing circles."

among the promoters in the off-field field, as a well-known commentator of "starcraft 2", huang xudong has witnessed many important moments.

"in my opinion, these people who have made e-sports cross-border demonstrate not only the glory of winning the championship, nor the spirit of e-sports, but more importantly, the communication of universal values ​​and the shaping of e-sports culture." huang xudong, who once watched hua chenyu play a game on site, believes that e-sports crossing circles has more diverse meanings and values.

"for example, hua chenyu, who plays the professional peace elite game, i know he really plays games. we can't have a bad opinion of people who love games and devote themselves to them just because they are celebrities in the entertainment industry, right? anyone who likes e-sports and participates in promoting e-sports should be welcomed and supported. because e-sports itself is pure, everyone here is the same, and everyone has a normal heart. if they can persist in their love and continue to promote e-sports with their influence, it will be even better."

whether they are pioneers of the e-sports industry, interpreters of the e-sports spirit, or representatives who break the e-sports circle, the success and contributions of many people are driving the spiritual power and universal value of e-sports to be recognized by more people.

although the debate about whether e-sports is truly a "sport" continues in society, with the rapid development of the e-sports industry, this controversy is also prompting the value of e-sports to be increasingly debated.

when e-sports is vividly displayed through every game, every commentary, and every wonderful moment; when many e-sports stories continue to deepen the value recognition, and more people recognize the spirit of e-sports because of facts, it will not be reduced to a written label. instead, it will become the core part of e-sports culture and be accepted and respected by more and more people.

hua chenyu shares the same view. "i hope that the spirit of e-sports can use the big stage of pel to move and inspire the audience. i want to use my power to make the audience think that life, like e-sports, should break boundaries and be full of imagination."

circle connection = win-win

when talking about the spirit and value transfer of e-sports, we are actually exploring society's recognition of e-sports culture and the value communication of event brands.

with the commercialization of e-sports, especially when the market value of event brands and ips rises, where can we find the value interpretation of the circle? hua chenyu, like many e-sports people, strongly agrees that the value interpretation of e-sports belongs to all audiences.

"as a public figure, i feel that when i work with the e-sports industry, in addition to a positive social responsibility, i also hope that through cooperation, more people will know about the lgd club, the e-sports industry, and the e-sports players, and that the general public will understand the value and spirit of e-sports."

hua chenyu hopes that his "leadership" will enable more people to learn about peace elite and gradually turn from games to e-sports competitions, while continuing to expand the influence of the well-known ip lgd. what is certain is that the business model of cooperation between personal brands and clubs must be "multiplication", which is a dual and positive development.

“i think this steady development process can also allow people who follow e-sports to gradually understand the music industry and achieve a win-win situation.”

after the ip "hua ao tian" became a model for "ordinary players", hua chenyu used his influence to break through and connect the two circles. similarly, pel also created a new cultural phenomenon.

the pel event's motto of "no boundaries, dare to imagine, forge ahead, break conventions" coincides with hua chenyu's spirit of constantly exploring and breaking through himself on different paths. the brand image that changes in the collision will be more diversified in the future. in the future, we expect pel to continue to uphold the breakthrough concept and continue to explore the infinite possibilities in the industry. and more and more pioneers like hua aotian who cross boundaries and break circles, use their own influence to bring followers in the original field closer to or even into distant unfamiliar circles, broaden the horizons of leisure and even humanistic life.

from one to ten to one hundred, there are still many new possibilities on the long road of e-sports breaking through circles and realizing cultural value transmission. in the future, when will the real breakthrough and change emerge in more business explorations? perhaps the answer lies in the next "breaking the rules".