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recently, taobao launched a new domain name and a new platform "taobao enterprise purchase" to serve the purchasing needs of tens of millions of small and medium-sized businesses.

the reporter found the "taobao enterprise purchase" label in a prominent position on the taobao homepage. clicking it will take you directly to the platform; clicking "switch to enterprise edition" at the top of the homepage will also take you directly to the taobao enterprise purchase page.

"taobao enterprise purchase" focuses on the typical purchasing scenarios and needs of small and medium-sized enterprises, and brings together high-quality industrial products, commercial agriculture, enterprise services, auto parts services, 3c digital, home furnishing, large and small home appliances and other industry categories on taobao, carefully selecting more than one million merchants, and covering a product scale of 1.1 billion. at the same time, in response to the experience needs of corporate purchasing groups, "taobao enterprise purchase" has also upgraded and launched functional links such as public payment, one-click invoicing, purchase list, and list shopping guide to better meet corporate purchasing needs and improve overall purchasing efficiency.

from september 23rd to september 25th, you can purchase on taobao and receive an exclusive coupon worth 50 yuan off for purchases over 800 yuan, which can be used in designated categories such as 3c digital products, industrial products, commercial agriculture, home furnishings, large and small appliances, etc.

it is worth mentioning that in addition to the massive supply and high-quality prices, the taobao enterprise purchase platform also has a "purchasing manager" to provide exclusive after-sales service. it can be said that taobao enterprise purchase users can enjoy wholesale prices and retail services at the same time.

in may this year, taobao made its biggest upgrade in nearly seven years, launching and optimizing more than 60 functions. in addition to significantly improving the login experience and search experience, it also launched a live broadcast function. since the announcement of the upgrade, taobao's traffic has steadily increased.

statistics show that about 100 million people visit taobao through the web every year. according to user surveys, corporate procurement is one of the most important procurement scenarios on taobao.

industry reports show that the scale of china's corporate procurement e-commerce has reached trillions of yuan and is continuing to grow; at the same time, the digital penetration rate of the corporate procurement market is still relatively low, and there is a lot of room for growth.

analysts pointed out that taobao has a dominant share in the field of corporate procurement e-commerce. in the industrial products industry alone, the annual transaction volume has exceeded 10 million. as one of the industry leaders, taobao has specially optimized corporate procurement and taken on corporate procurement needs with a new platform, aiming to explore the potential of the trillion-level blue ocean track and deepen the demand market on the web side. analysts also believe that compared with other platforms, taobao has richer categories and can better meet the more dispersed and segmented procurement needs of small, medium and micro enterprises.