superstar legend "mr. zhou loves dimensional space" shenzhen first exhibition, starting a new ip journey
2024-09-23
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jay chou's official 2d image, "mr. zhou", which has sparked fanatic interactions among fans in cities such as hangzhou, fuzhou, and changsha, has now officially landed in shenzhen! starting from september 10, the first exhibition themed "mr. zhou's love dimensional space", hosted by superstar legend, co-planned by mr. x's secret room, supported by love in bc, and honored by shenzhen mixc, opened grandly in shenzhen mixc (luohu). this creative exhibition quickly became a popular place for tourists and fans from all over the world to take photos, check in, and relax.
it is understood that this is the first time that the "immersive retail + exhibition" model created by superstar legend for mr. zhou's ip has been implemented nationwide, and the exhibition will last until october 17. the nearly 1,000-square-meter exhibition area has three areas: the "love dimension space" twelve palaces interactive block, the "mr. zhou's adventure" escape room, and the "love in bc coffee shop". after entering the activity area, fans will witness different love stories in person under the leadership of mr. zhou, the love envoy, and trigger different scenes of love interpretation through puzzles, mechanisms, etc., with various large-scale mechanisms and sound and light interpretations, and the immersion is full.
public information shows that the creator of mr. zhou's ip is superstar legend, whose main business is ip creation and operation and new retail. since the launch of mr. zhou in 2019, superstar legend has continued to deepen its involvement in the star ip operation track and conduct multi-dimensional value development around ip. superstar legend is deeply bound to core stars jay chou and liu genghong, and has currently created two phenomenal star ips, "mr. zhou" and "coach liu", and has continued to build a star ip portfolio including eric suen, monica chan, vincent fang, vivi, nan quan mama, kun ling, etc. as of now, the company's star ip matrix account has more than 240 million fans across the entire network.
in order to make the ip widely known and long-lasting, the ip commercialization strategy of superstar legend adopts a "four-step" strategy, namely designing ip image, developing derivative products, outputting content and promoting landing experience. the "mr. zhou loves dimensional space" exhibition is the main carrier for superstar legend to promote the landing experience of mr. zhou's ip. it integrates ip with derivative products, theme content, etc. in a concrete scene, which can not only attract fans and more consumers to participate in interactive experience, create an immersive retail space to accelerate product realization, but also further strengthen consumers' awareness of ip, expand the influence of mr. zhou's ip and expand the ip realization path.
in addition to this exhibition, superstar legend also planned a series of offline activities during jay chou's "carnival" world tour in shenzhen, and jointly planned the citywalk route with local cultural tourism, and co-planned the "find classmate zhou" event with alipay, placing a 6-meter-tall baby of jay chou outside the concert venue and in iconic locations in shenzhen.
with its outstanding star ip operation and development capabilities, as well as its efficient star ip resource integration strategy, superstar legend has successfully driven its revenue growth significantly. the latest financial report shows that in the first half of 2024, the company achieved revenue of 267 million yuan, a year-on-year surge of 76%. among them, the ip business performed particularly well, with its revenue share climbing to 59%, surpassing the new retail business for the first time and becoming a strong engine for the company's growth. compared with the same period in 2023, ip business revenue jumped sharply from 62.696 million yuan to 157 million yuan, a growth rate of 149.8%.
