creating a "first collection", the 2025 spring/summer shanghai fashion week kicks off on october 9
2024-09-23
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
xinmin evening news (reporter zhang yuyun) the 2025 spring/summer shanghai fashion week will kick off on october 9, 2024. while showcasing the new momentum of chinese design, it will also work with influential international heavyweight brands to jointly promote cooperation and exchanges in the global fashion industry. this afternoon, the 2025 spring/summer shanghai fashion week press conference was held in shanghai. keywords such as "global premiere", "creative collaboration" and "chinese culture" appeared many times, showing the hot topics that the new season will bring.
as a leading figure in the chinese fashion industry, lv yan will host the opening show with her brand comme moi. the closing show at xintiandi will be presented by the famous british fashion designer brand vivienne westwood. the 18th leihu pioneer fashion art festival, with the theme of "leihu·bone field", was grandly unveiled at shanghai rock·bund source, presenting fashion shows, fashion exhibitions and lifestyle theme blocks.
picture description: show source/provided by the interviewee
at the 800 show, kids wear takes "infinite rubik's cube" as its theme, inspiring children to constantly explore the unknown world, gathering children's wild curiosity, and finding their own stage here. knwls, a representative of international pioneer brands, will hold its first chinese launch at the global pioneer concept store eng during shanghai fashion week, creating a knwls x eng limited-time store with the theme of exploring future feminist fashion.
at the end of shanghai fashion week on october 19, the famous italian luxury brand moncler will present the moncler genius immersive festival. this is also the first time that moncler genius has come outside of europe and made its debut in shanghai, china. since its launch in 2018, moncler genius has brought together the creative ideas of co-creators from various fields to promote cross-border exchanges and cooperation in design, luxury goods, fashion, art and entertainment.
patrick cha, president of moncler (shanghai) trading co., ltd. in china, said that moncler genius is not just a fashion show, but a dialogue and exchange between different cultures, and a collision of creativity. "we will work with shanghai fashion week to continue to expand the boundaries of creation and innovation, and jointly bring a unique immersive experience to chinese consumers and global audiences, and convey abundant creativity to the world in shanghai."
photo caption: shanghai fashion week’s cooperation landmarks were released today source/provided by the interviewee
as the core carrier of the shanghai fashion week ordering season, mode shanghai fashion and accessories exhibition will be held at nan fung group's new commercial landmark "yifeng center" this season. in addition to the overall expansion of the exhibition area, the proportion of overseas brands has also steadily rebounded. more than 50% of the participating brands this season are overseas brands, and high-quality brands from france, the united kingdom, the united states, germany, italy and other countries have participated in the exhibition. in particular, emerging brands from south korea and southeast asia have actively explored the chinese market with their unique designs and market acumen, becoming a highlight of this season's exhibition.
it is worth mentioning that this season's shanghai fashion week will also connect with the yangtze river delta region. in youliao space, shengze weaving will bring together 10 industry-leading material companies to showcase their innovative achievements and promote in-depth cooperation in material innovation and sustainable development in the fashion industry. the huaqiao fashion innovation conference will be held at the morning breeze fashion creative industrial park during the fashion week, aiming to further showcase and enhance china's fashion innovation level.
liu min, deputy director of the shanghai municipal commission of commerce, said: "shanghai fashion week not only strengthens cooperation with international brands and international organizations, but also cultivates a group of cutting-edge designer brands every year. therefore, the shanghai municipal commission of commerce actively supports shanghai fashion week and the shanghai fashion design association to jointly implement the fashion brand cultivation plan in the future, jointly create a new product launch platform, asia's largest clothing and apparel trade ordering platform, and promote the creation of more fashion landmarks in shanghai."
