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on september 20, fast luxury fashion brand urban revivo (hereinafter referred to as ur) jointly held its first autumn and winter trend release show with "bazaar" and douyin mall super brand day. through the innovative model of "scene interpretation + trend interpretation + fashion show", the three autumn and winter styles of "mysterious careerist", "fashionable high intelligence style" and "urban functional style" were showcased in the douyin live broadcast room. at the same time, model tian peixin, "bazaar" editor-in-chief wei tian and trend managers fang yuan, piyou and zhao yihan talked about fashion trends and walked the runway, showing the charm of autumn and winter fashion in an innovative way, reflecting ur's insight into the diversity of urban women's fashion and its pioneering vision of "leading one step ahead".

ur2024 fall/winter trends live show

in this ur2024 fall/winter trend live show, the on-site atmosphere was constructed with the design of "scene interpretation carriage", and three major fashion scenes were artistically created - commuting, campus, and outdoor, bringing an immersive fashion experience to the audience. the design of the show cleverly used space and light and shadow, and the trend managers showed the clothes in a casual manner, making the audience feel as if they were there and fully felt the charm of fashion.

following the live broadcast, the three trend managers wore the latest ur autumn and winter items, and performed diverse styles for the audience on the "miniature version" of the show carefully created by ur. fashion friend fang yuan wore "mysterious careerist" style clothing, showing her feminine charm to the fullest with her unique sense of power, like a queen in the workplace, exuding courage and confidence; piyou made a shining debut with "fashionable and high-intelligence style", changing the old-fashioned bookish air, showing her unique intelligence and fashion, as smart as a fashion elf; fashion friend zhao yihuan performed "urban functional style", like the pulse of the soul in the bustling city, cleverly combining the modern sense and functional elements of urban style, successfully creating a cool image, showing the unique charm of urban women. ur brought a visual feast to fashion lovers with its excellent design and fashion insight.

ur fashion friends fang yuan, piyou, and zhao yihuan interpret the three major trends of 2024 autumn and winter

that night, fashion editor-in-chief wei tian of harper's bazaar magazine and trend managers fang yuan, piyou, and zhao yihuan gathered at the ur2024 fall/winter trend live show. in this fashion feast carefully created by ur, they talked about fashion trends and deeply interpreted their different understandings and matching skills of the "mysterious careerist", "fashionable high intelligence style", and "urban functional style" styles launched by ur. ur has always led the trend with an international perspective, breaking the convention with a pioneering attitude, and showing personality with diverse styles. in this event, through their wonderful interpretation and upper body performance, these style trends can be truly and concretely displayed, further demonstrating ur's leadership and innovative spirit in the fashion field.

model tian peixin, fashion editor-in-chief of harper's bazaar wei tian, ​​and ur fashion friends piyou and fangyuan jointly interpret the trend

ur's 2024 fall/winter trend show has attracted nearly one million viewers, with a maximum of over 132,000 people watching online at the same time. it has won the love and praise of a large number of fashion lovers, demonstrating ur's deep insight into urban fashion. the brand cleverly captures the emotional context of urban people, accurately analyzes the latest trend elements of international shows, and ingeniously creates fashion items that are both cutting-edge and highly designed. obviously, the brand closely follows every beat of fashion trends, making high-quality fashion trends within reach. guided by the three major trends of fall/winter 2024, ur invites every fashion lover to embark on this fall/winter fashion exploration journey together and start their own fashion "show" immediately.