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this september, the automobile market entered a period of intensive new car launches. various types of models built core competitiveness through intelligence, high-end, cost-effectiveness, and energy replenishment, while introducing limited-time car purchase rights to bring more benefits to consumers.

on the evening of september 20, zeekr 7x was officially launched on the market. the new car includes three versions: rear-wheel drive intelligent driving version, long-range rear-wheel drive intelligent driving version and long-range four-wheel drive intelligent driving version. the official retail prices are 229,900 yuan, 249,900 yuan and 269,900 yuan, and nationwide deliveries started at the same time.

zeekr 7x is fully equipped

judging from the suv models that have been launched recently or are about to be launched, including ledao l60, zeekr 7x, zhijie r7, zhiji ls6, avita 07, etc., these are all medium-sized suvs covering the price range of 200,000 to 300,000 yuan, and are committed to launching an impact on model y with their respective advantages.

the difference is that the zeekr 7x is not a product developed to completely match the model y. the birth of the zeekr 7x is based on the actual needs of chinese users. the official said that the zeekr 7x does not follow the inertial thinking of the market, does not innovate out of user needs, and is a paranoid pursuit of ultimate safety, creating the best suv in the new energy era.

it can be seen that in terms of design, the zeekr 7x returns to the most classic suv shape, without a fastback, giving users the large space that an suv should have. different from many pure electric suvs, the zeekr 7x has a non-fastback shape with an arc-shaped sky outline as the top line, thus maximizing the passenger cabin space and storage space.

in terms of handling, the ground clearance of more than 190mm allows the zeekr 7x to be used in both urban and wild environments, ensuring its passability and escape from difficulties. it is understood that the ground clearance of the standard version of the zeekr 7x exceeds 190mm. the version equipped with ccd electromagnetic vibration reduction and air suspension has a body height adjustment range of up to 70mm, and the ground clearance can reach up to 230mm when fully loaded, which is comparable to hard-core off-road suvs.

in terms of luxury, the zeekr 7x adopts a physical sun protection solution. the zeekr 7x is equipped with the largest physical sun protection electric sunshade in its class, covering all passengers from front to back; on the rear side windows, it has the only electric liftable double-sided privacy sunshade in its class, which can provide 100% sun protection without affecting mobile phone signals.

in terms of safety, the zeekr 7x brings four world-first new automotive safety features at once, including the world's first child airbag smart seat, the world's first "one-button window breaking" driver's safety window breaker, full-scenario electromagnetic radiation safety, and the world's first "dome armor body" safety structure design.

it is worth mentioning that the zeekr 7x will also be equipped with top-level features, and the standard configuration of 229,900 yuan is already the top configuration of many other models. such as full-stack 800v high-voltage system, high-performance silicon carbide electric drive, front double wishbone + rear five-link independent suspension, 36.21-inch ar-hud head-up display system, 8295 intelligent cockpit computing platform, equipped with zeekr ai os, dual orin-x intelligent driving chips + laser radar, equipped with the vast intelligent driving 2.0 system... further bring benefits to consumers.

zeekr 7x is expected to boost brand sales

this year, zeekr has continued to break delivery records. official data shows that in august, zeekr delivered 18,015 units, a year-on-year increase of 46% and a month-on-month increase of 15%. from january to august, zeekr delivered a total of 121,540 units, a year-on-year increase of 81%. as of the end of august, zeekr has delivered more than 310,000 units in total.

according to the plan, zeekr has a sales target of 230,000 vehicles this year, and it has achieved 52.8% in the first eight months. at present, zeekr's main model is still zeekr 001, and zeekr urgently needs to create another hit model after zeekr 001.

zeekr 7x undoubtedly undertakes this mission. therefore, we can see the top configuration and full sincerity in zeekr 7x. zeekr also lowered the previously announced starting price by 10,000 yuan, which must be a more stable competition strategy in the face of the current overly competitive automobile market.

at the press conference, an conghui, ceo of zeekr intelligent technology, said that from the pre-sale to the official launch of zeekr 7x, the orders have exceeded 58,000 in 20 days.

from the overall development of zeekr, this brand, which was established more than three years ago, is growing very fast. in q2 2024, zeekr achieved revenue of more than 20 billion yuan, a year-on-year increase of 58% and a month-on-month increase of 36%, setting a record high for a single quarter, with a gross profit margin of 17.2%; revenue in the first half of the year was nearly 35 billion yuan, a year-on-year increase of more than 60%. under hong kong accounting standards, after excluding the impact of share-based payments, zeekr's net loss in the first half of the year was significantly narrowed to 70 million yuan, and it turned losses into profits in the second quarter.

in the second half of this year, zeekr plans to launch two new cars. zeekr 7x has been launched, and zeekr mix will be officially launched in the fourth quarter. both models will be equipped with zeekr's self-developed haohan intelligent driving 2.0.

next year, zeekr will release a large flagship suv in the fourth quarter. the model will be equipped with two power forms, one is pure electric and the other is super electric hybrid. zeekr's super electric hybrid system is a new power form that integrates the advantages of pure electric, plug-in hybrid and extended-range technology, ensuring that in all pure electric driving situations, high-speed energy consumption and mileage can be taken into account. in addition, zeekr also has a new hunting car, built on the 007 architecture, which will be launched next year.

overall, zeekr has built a rich product matrix. based on geely's strong system capabilities and zeekr's own technical strength, zeekr 7x is expected to become zeekr's second growth curve, further boosting brand sales.