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there have been many rumors about being sold: hema directly filed a lawsuit to protect its rights this time

2024-09-23

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fast technology reported on september 23 that according to media reports,in response to recent rumors of being "sold", hema has taken legal action to protect its rights.

court documents show thathema has filed a lawsuit against zhejiang wangsheng environmental science co., ltd. and zhejiang wangjingshe information technology co., ltd., with the case being based on "reputation rights dispute". the pudong new area people's court of shanghai has decided to accept the case for trial.

accounts such as "net economy society" and "e-commerce research center" released videos titled "ali hema fresh employees revealed that hema is said to have been sold, and the official announcement will be made next month. the buyer is china resources."

hema has refuted the rumors of being sold many times. in december 2023, hema refuted the market news that it was "sold by alibaba". in february 2024, the related false news was spread again.

since taking office in march, hema's new ceo yan xiaolei has made it clear on many occasions that hema will not be sold.

at the general meeting in june, yan xiaolei proposed a three-year development goal, namely to achieve an annual gmv of rmb 100 billion, an expected increase of 69% over 2023.

she believes that by then hema will be firmly among china's top retailers, and listing will be a natural step.

from march to june this year, hema achieved profitability for four consecutive months in the off-season for the first time. this achievement means that hema has the hope of achieving long-term and stable profitability.