fu ruoqing of china film: the poor performance in the last two periods is mainly due to the lack of driving force of the top films on the market
2024-09-23
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on september 23, china film (600977) held a 2024 semi-annual performance briefing. in response to how he viewed the summer season of the film market falling short of expectations and the normal performance of the mid-autumn festival, fu ruoqing, chairman and general manager of china film, said that the film market has been ups and downs. "every time the market is lower than expected, it means that there is a misalignment between us and the audience's needs. it is a critical moment for filmmakers to sum up problems and seek change through change."
fu ruoqing said that judging from the past two periods, the main reason is that the leading films have insufficient driving force for the market. whether it is domestic or imported films, the supply quantity and quality need to be greatly improved; the audience's needs are rapidly iterating, and the differentiation and diversification of the screening end is imperative. it should be noted that the film industry has paid attention to these problems and has some coping strategies. therefore, chinese films are very confident about the subsequent development of the film industry and the film market. (wu yuxin, reporter of the paper)
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